Heather S. Email and Phone Number

• Business Development: Cultivate new distributors, retailers, and customers while enhancing relationships and sales with existing partners.• Sales & Marketing Strategy: Implement comprehensive sales and marketing initiatives to identify and develop new customer segments and distribution channels.• Growth Optimization: Drive sales growth from current distributors and retailers, as well as through direct online sales to end customers. Attends and lead trade shows to showcase products, network with industry professionals, and drive business growth.• Digital Marketing & Online Sales: Leverage online promotions, social media, personal selling, and website management to boost online sales and engagement.• Ad Management: Oversee advertising campaigns across various platforms to ensure maximum reach and ROI.• Accounting & Financial Oversight: Manage budgeting, financial planning, and accounting tasks to ensure accurate tracking of sales and expenses.• Staff Management: Lead and manage a team, fostering a productive and collaborative work environment to achieve business goals.

• Operations Management: Oversee daily operations and manage schedules for a team of 75 staff members.• Social Media Marketing: Design and edit weekly social media advertisements tailored for the Minneapolis market.• Policy Implementation: Develop and enforce company policies related to record establishment, retention, maintenance, and confidentiality for the largest Private Pay Home Health Care Agency in the Twin Cities.• Financial Processing: Handle accounting receivables, incoming payments, bills receivable, invoices, and bank deposits for over 120 clients, ensuring compliance with financial policies and procedures.• Talent Acquisition: Lead the recruitment, interviewing, and hiring process for new employees.• Leadership Meetings: Facilitate daily and weekly meetings with the CEO and executive management to review customer census and new hires.• Quality Control: Address and rectify quality control issues, ensuring the well-being of patients and their families.• Payment Verification: Verify visits and coding accuracy for 120+ patients to ensure efficient payment processing.• Client Relations: Act as a liaison between Baywood and its clients, providing excellent customer service and ensuring client satisfaction.

• Office Operations: Managed procurement and maintenance of office supplies for a team of 50+ clinicians.• Communication Design: Designed and edited monthly newsletters targeting the Minneapolis market.• Policy Management: Established and enforced company policies for record maintenance, confidentiality, and compliance at the largest Home Health Care Agency in America.• Skills: Demonstrated strong clinical knowledge, exceptional organizational abilities, effective interpersonal skills, and adept multitasking capabilities.• Customer Service: Provided exemplary customer service as the primary point of contact for patients, clinicians, and insurance providers.• Phone Operations: Handled incoming calls and triaged inquiries for a staff of 75.• Leadership Meetings: Led daily and weekly meetings with upper management to discuss customer census, hospital holds, orders, staffing, paperwork status, frequencies, and authorizations.• Administrative Oversight: Conducted comprehensive reviews of clinical records at the beginning and end of patient care.• Document Management: Managed and maintained 1000+ weekly documents, ensuring accurate client information, orders, and visit notes.• Quality Control: Ensured rigorous quality control measures and promptly addressed issues for 300+ patients and their families.• Payroll Processing: Managed payroll responsibilities for a team of 50+ employees.• Visit Verification: Verified visit details and ensured accurate coding for 300+ current patients to facilitate timely and efficient payments.

• Merchandising and Brand Development: Spearheaded NTY’s merchandising standards and image for the Sales department, including email campaigns, invitations, event program books, speaker biographies, presentations, and videos.• Sales Growth Achievement: Achieved a remarkable 750% increase in Franchise Sales through innovative marketing strategies over a 3-year period.• Creative Content Creation: Produced dynamic videos, photoshoots, and mail invitations for various NTY retail brands.• Brand Redesign: Collaborated on the redesign of NTY’s brands, assisting the development of new logos, interior colors, visuals/fixtures, and sales team image.• Digital Marketing Expertise: Designed and executed weekly/daily email campaigns and social media advertisements using platforms like Constant Contact.• Site Selection and Event Planning: Expertly scouted locations, conducted site inspections for new franchise openings, and developed conference themes and agendas, ensuring comprehensive event-specific documentation and communication for franchise sales.• Cross-Functional Collaboration: Partnered with diverse teams to create product-specific marketing campaigns and initiatives.• Market Monitoring: Proactively monitored industry and competitor trends, providing strategic updates to enhance NTY’s sales platform.• Online Content Management: Managed and updated sales content for NTY retail brands, ensuring alignment with marketing strategies and brand standards.

Assistant catering manager imporving sales through marketing and customer relations in food service.

I graduated from UW Stout with a Bachelors Degree in Multimedia. I am currently looking for a job in Marketing Communications to utilize my advertising skills.