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@underarmour.com
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Heather Armiger is listed as Global Marketing Leader - Brand Strategist - Storyteller based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at underarmour.com and a matched LinkedIn profile for Heather Armiger.
Heather Armiger previously worked as Global Omni Marketing at Under Armour and Senior Marketing Manager at W. L. Gore & Associates. Heather Armiger holds Bachelor’S Degree, Business & Marketing from Coastal Carolina University.
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Hello! I am a global marketing leader, passionate about crafting purposeful and captivating Direct-to-Consumer (DTC) and Wholesale experiences on a global scale. My approach involves seamlessly integrating robust strategic thinking, leveraging insightful perspectives, and adopting a cohesive cross-functional go-to-market strategy across our omni-channel marketing landscape. Through the orchestration of strong global and regional relationships, I transform strategic plans into tangible realities.• Skilled in leading integrated omni-marketing and product marketing campaigns to drive elevated brand experiences and conversion across all touchpoints in the consumer journey.• Collaborative communicator focused on relationship building and expanding networks to help drive excellence both personally and professionally.• Constant consideration of alignment to core business, growth goals, engagement, advocacy and brand love with consistent positive results season to season.
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Baltimore, Maryland, US
Creator of global omni marketing strategy and high-level planning for 1200 retail stores, wholesale partners and e-commerce, driving growth for a $5 billion company.- Founder of the Global Omni Marketing Team: Defined the team’s mission, goals, and best practices for driving omni-channel brand consistency and revenue growth.- Customer-Centric Strategy.
Newark, Delaware, US
Conducted comprehensive business analysis, creating a focused brand concept and creating buy-in for featured GORE-TEX® styles. Positioned brand partners for increased growth and market share through execution of innovative marketing strategies. - Augmented sales of GORE-TEX® products from 10% to 40% through launch of large scale “head to toe” campaigns for.
Baltimore, Maryland, US
Positioned company for increased growth and market visibility through integration of innovative fabric and apparel designs and strategies to achieve the greatest market impact.- Devised long-range strategies to promote brand image and enhance athlete performance. Partnered with high profile corporate entities including NFL, Wounded Warrior Project and ESPN.
Baltimore, Maryland, US
Analyzed competitive landscape, devising strategies, based upon client specifications, to create product offerings that would appeal to market demand. - Coordinated efforts with Brand Marketing team to fully outfit movie productions like “Grid Iron Gang” and a nationally televised show (“Friday Night Lights”).- Spearheaded business plan development.
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Heather Armiger is listed as Global Marketing Leader - Brand Strategist - Storyteller.
AeroLeads has found 1 work email signal at @underarmour.com for Heather Armiger.
Heather Armiger is based in Washington DC-Baltimore Area, United States, United States.
Heather Armiger has worked for Under Armour, W. L. Gore & Associates, and Lion Brothers Inc.
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Heather Armiger holds Bachelor’S Degree, Business & Marketing from Coastal Carolina University.
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