Heather Armiger Email & Phone Number

Baltimore, Maryland, Us

Creator of global omni marketing strategy and high-level planning for 1200 retail stores, wholesale partners and e-commerce, driving growth for a $5 billion company.- Founder of the Global Omni Marketing Team: Defined the team’s mission, goals, and best practices for driving omni-channel brand consistency and revenue growth.- Customer-Centric Strategy Development: Led long- and short-term strategies for DTC channels, ensuring seamless brand identity across all touchpoints.- Brand Architecture & Franchise Strategy: Key contributor to redefining brand architecture, resulting in strategic product marketing and enhanced consumer engagement.- Cross-Functional Collaboration: Partnered with teams across social, loyalty, product, creative, and merchandising to create a cohesive omni-channel experience.- Go-to-Market Leadership: Oversaw seasonal product and brand story milestones, managing campaign integration across retail and digital spaces.- Creative Briefs & Campaign Management: Led the development of creative briefs and managed campaign timelines, budgets, and brand voice consistency.- Consumer Insights Integration: Leveraged trends and insights to refine brand identity and build customer loyalty through timely and relevant engagement.- Brand Definition & Regional Execution: Guided regional teams in executing brand retail guidelines, consumer packaging, content strategy, and in-store experiences.- Women’s Category Omni Strategy Lead: Spearheaded strategy for e-commerce and retail, tripling business growth since inception.

Newark, Delaware, Us

Conducted comprehensive business analysis, creating a focused brand concept and creating buy-in for featured GORE-TEX® styles. Positioned brand partners for increased growth and market share through execution of innovative marketing strategies. - Augmented sales of GORE-TEX® products from 10% to 40% through launch of large scale “head to toe” campaigns for national retailers including Scheels, Bass Pro Shops and Sportsman’s Warehouse. Worked in tandem with retailer partners to develop Point of Purchase (POP) system, online promotions and cultivate social media partnerships.- Launched multi-channel marketing strategies that produced a 5-8% sales growth annually in spite of retail constraints and consolidation for three years running.- Grew social media following by 30% YOY. Successfully vetted and updated the brand ambassador program for Hunt, Fish and Mountain categories by optimizing participant content and expertise for global distribution.- Conceptualized and launched teaser campaigns, leveraging the power of trade shows, social media, video and events. Developed all media content and oversaw launch of in-store merchandising campaigns for multiple retailers with large strategic brand partners.

Baltimore, Maryland, Us

Positioned company for increased growth and market visibility through integration of innovative fabric and apparel designs and strategies to achieve the greatest market impact.- Devised long-range strategies to promote brand image and enhance athlete performance. Partnered with high profile corporate entities including NFL, Wounded Warrior Project and ESPN to launch apparel design and product assortments for high profile events.- Exercised budgetary oversight, administering an operating budget of $3 Million worth of product and apparel.

Baltimore, Maryland, Us

Analyzed competitive landscape, devising strategies, based upon client specifications, to create product offerings that would appeal to market demand. - Coordinated efforts with Brand Marketing team to fully outfit movie productions like “Grid Iron Gang” and a nationally televised show (“Friday Night Lights”).- Spearheaded business plan development, governing the product life cycle for all men’s football and lacrosse uniforms. Developed base football and men’s lacrosse silhouettes and incorporated these into licensee offering for mass production.- Founding member of the “On Field” team. Produced first two seasons of side line products, partnering with manufacturers, to produce jackets, polos, compression sleeves and practice gear.

Baltimore, Maryland, Us

Owings Mills, Maryland, Us