Heather Barrows Email & Phone Number

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• Communicate vision and implement department improvements alongside 21 liquor managers
• Create relevant product assortments that drive business
• Negotiate deals with 35 different distributors to maximize promotional opportunities
• Analyze sales and inventory results
• Create and deliver timely, comprehensive, competitive weekly ad proposals
• Develop and maintain department merchandising standards

Communicate vision and implement department improvements alongside 21 liquor managersCreate relevant product assortments that drive business Negotiate deals with 35 different distributors to maximize promotional opportunitiesAnalyze sales and inventory results Create and deliver timely, comprehensive, competitive weekly ad proposalsDevelop and maintain.

Interviewed, hired, and orientated new employeesAdministered benefits and payrollAnalyzed and summarized weekly labor data for managementStandardized HR policies and proceduresStudied and ensured compliance with regulations (Affordable Healthcare Act, OSHA)Facilitated job fairs to recruit employeesCounseled employees and managed employee relations.

Negotiated contracts to achieve advertising budget goalsManaged workload of Media AnalystsStudied guest traffic patterns, competitive duplication, newspaper demographics and penetrationRecommended newspapers, websites, and direct mail vehicles to meet marketing plan objectives and satisfy the requests of media planning teamsRegularly evaluated circular.

Unearthed opportunities through the evaluation of newspaper cost and circulation data Collected the required information for rate and contract processingReported on a regular basis regarding contract and negotiation statusEnsured integrity of AdRate database by consistently verifying and updating the cost informationInvestigated discrepancies and approved.

Implemented benefit policies such as Cobra, 401K, Short and Long-term DisabilityCollaborated with outside benefit vendorsTrained and supported Human Resource PartnersProcessed and organized team member benefit and payroll informationInitiated and lead team projects such as the resource team and team huddles Streamlined existing protocols Ensured compliance.

Wrote and edited press releasesPursued public relations placements Distributed news content to the mediaCoordinated press interviewsResearched and cataloged media contactsMaintained the highest level of integrity and professionalism

Maintained daily financial records and protocolsOversaw general store operation: opening/closing, scheduling, merchandising, controlling inventory, assisting customers, etc.