Heather Berk-Samel Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Thornhill, Ontario, Canada

- Serves as a single-point-of-contact, champion, and advocate for assigned client base of 350 accounts- Responsible for activities surrounding new customer acquisition, customer relation management, & maximizing client experience - Recognize potential customer growth through effective communication creating new business from existing accounts and communicate to Sales to help increase profitability level and sales growth - Develop relationships and channels of communication with clients as well as prospects-Successfully increased revenue by assisting Sales with the renegotiation of contracts to add or upgrade services by providing existing client accounts with information and preliminary quotes on products and services - Provision and execute orders for products and/or services received from a Sales team of 10+- Project manage the implementation of new customer orders as well as existing upgrades and downgrades of services by way communicating with customers regarding installation logistics, anticipated delays, and any additional information needed by customer- Responsible for the day to day management and maintenance of clients’ accounts and services- Liaison between the client and other Cogeco Peer1 departments including Sales, Network Support, Data Center Operations and Billing- Act as a “voice” for the client to ensure that their Service Level Agreement is being met- Review customer complaints and initiate solutions in an effective and timely manner- Solve customer queries and generate ideas to improve customer's challenges and issues

- Supported 5 Account Managers with daily tasks and operations- Provided sales and marketing tools to Account Managers such as company and industry research, customized PowerPoint presentations and media kits to assist in generating new business - Responsible for processing client campaign contracts- Acted as the main point of contact for clients/agencies once online advertising campaigns are sold- Liaised with clients/agencies in obtaining advertising tags to execute client campaigns - Interacted with Accounting Department to resolve client billing issues- Coordinated the development, execution and management of client contests online- Updated monthly sales reports for internal management meetings- Managed client campaigns to ensure impression goals are met- Provided proof of performance campaign reports to clients- Responded to and qualified all sales and partnership inquiries - Distributed sales leads to Account Managers

- Assisted in managing five Account Executives with daily tasks and operational issues - Trained newly hired Account Executives on company policies and procedures- Provided necessary sales and marketing tools to Account Executives such as account research, proposals, customized PowerPoint presentations, contracts and media kits that aid in closing client accounts- Assisted in obtaining over $800,000 in renewal business over Fiscal Year 2005- Prospected and identify potential new client leads through various resources such as the current edition of National List of Advertisers, Internet search engines, marketing trade magazines, and the Yellow Pages to contribute to sales development- Performed quarterly special projects for Department Heads such as compiling and formatting data for media comparison and sales analysis reports- Updated sales reports on a daily basis- Liaised between clients, designer(s) and vendors to oversee the design, approval and execution of ads - Serviced and renewed client/agency accounts by remaining in constant contact with clients through follow up phone calls, emails, faxing marketing materials such as upcoming product promotions and the latest movie releases - Developed client contests as a tool to get clients to renew their cinema advertising campaigns- Resolved client issues quickly and effectively- Maintained client database by updating ACT software weekly with new clients or changes in existing client profiles - Coordinated the production and trafficking of products sold including Full Motion Spots, On-Screen Slides and In Lobby Transit Size Posters to ensure that clients meet on-screen dates- Tracked inventory at each theatre to ensure availability of advertising space for clients

B.A. (Hon), Mass Communications & Political Science

Post Graduate Diploma, Advertising Media Buying And Sales