Heather Bourque Email & Phone Number

Buffalo, Ny, Us

Buffalo, Ny, Us

I teach students how to run Meta and TikTok ads effectively. More specifically, how to implement a creative testing process to maximize results.I utilize a deep understanding of ad platforms, media buying, and creative strategies in this role.

We help Moms turn their knowledge into profit.

Project leader of a highly skilled team of digital marketers. We achieve long-term growth and success for our clients and their businesses.Develop and execute marketing/growth strategies to bring success to clients Manage client relationships Align the team's effort and resources to execute the planned strategyStrong understanding and experience in Direct Response Social Media Marketing and the associated creative, copy & media buying needs to drive performance for clients (across notable social media platforms such as Facebook, Instagram, Twitter, Youtube, Google and Tiktok).Strong understanding of ‘Marketing Maths’: Experience in pulling and analyzing business data, from ‘before’ & ‘after the click’ (across the whole marketing / funnel journey). Able to use this data to identify issues, inform decisions and enable strategic planning. Strategic Growth Planner: Ability to zoom out and see the bigger picture, conducts deep analysis of client businesses in order to identify growth obstacles and develop strategic growth plans to achieve the best results for clients. Understanding of how different paid channels can work most effectively together. Identify and understand complex and vague problems, and propose innovative solutions. Project Management: Excellent at time and personal management - highly organized and experienced in the resourcing and execution of strategic growth plans for clients. Successfully collaborate with cross-functional teams, coordinate between the different departments and ensure alignment with the overall strategy. Forecast and hit growth opportunities, maintain team revenue targets, meet client and project deadlines.Client Facing Expert. Ability to manage and develop meaningful client relationships to a very high standard. Maintain clear communication both written and verbal.

Oversee Media Buyers across their client accounts. Run weekly meetings to discuss strategy and creativity, offer advice on when and how to scale.Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.A key resource for each account. Support Ad Managers and Media Buyers in education and paid social thought-leadership.Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them informed of any pertinent developments and urgent client needs.

Managed all aspects of executing high-profile and complex paid social media campaigns on networks like Facebook, Instagram, and Snapchat. Assisted in managing campaigns on Youtube and Google as well. This includes initial planning, implementation, monitoring, optimization, analysis, and reporting. Subject matter expert for clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.Liaison to the creative team, providing feedback and recommendations based on client comments and preferences. Performed research to find and target customers, created compelling and engaging ads that deliver outstanding performance.

Assisted Media Buyers in building, managing, and scaling Facebook ad campaigns that met or exceeded campaign Key Performance Indicators.Utilized high attention to detail to spot trends, problems, and opportunities for working accounts.Analyzed data to find problems and proactively recommend solutions.

Buffalo/Niagara, New York Area

Williamsville, Ny

San Remo, Italy

Worked in different Italian cities, such as Florence, Scandicci, Martinengo and Nevegal. Prepared daily lesson plans and games for 10-15 children, for example, played spud which taught the students numbers and colors. Utilized leadership, adaptability and problem-solving skills.