Heather Bourque Email & Phone Number

Buffalo, NY, US

I teach students how to run Meta and TikTok ads effectively. More specifically, how to implement a creative testing process to maximize results.I utilize a deep understanding of ad platforms, media buying, and creative strategies in this role.

We help Moms turn their knowledge into profit.

Project leader of a highly skilled team of digital marketers. We achieve long-term growth and success for our clients and their businesses.Develop and execute marketing/growth strategies to bring success to clients Manage client relationships Align the team's effort and resources to execute the planned strategyStrong understanding and experience in Direct.

Oversee Media Buyers across their client accounts. Run weekly meetings to discuss strategy and creativity, offer advice on when and how to scale.Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.A key resource for each account. Support Ad Managers and Media Buyers in education and paid social.

Managed all aspects of executing high-profile and complex paid social media campaigns on networks like Facebook, Instagram, and Snapchat. Assisted in managing campaigns on Youtube and Google as well. This includes initial planning, implementation, monitoring, optimization, analysis, and reporting. Subject matter expert for clients, providing strategic.

Assisted Media Buyers in building, managing, and scaling Facebook ad campaigns that met or exceeded campaign Key Performance Indicators.Utilized high attention to detail to spot trends, problems, and opportunities for working accounts.Analyzed data to find problems and proactively recommend solutions.

Buffalo/Niagara, New York Area

Williamsville, NY

San Remo, Italy

Worked in different Italian cities, such as Florence, Scandicci, Martinengo and Nevegal. Prepared daily lesson plans and games for 10-15 children, for example, played spud which taught the students numbers and colors. Utilized leadership, adaptability and problem-solving skills.