Heather Bredeson Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

I drove a 90% account renewal rate, a 10% YoY increase, by leading a high-performing cross-functional team across customer success, sales, and ad operations. Through streamlining processes and boosting team productivity, I delivered an 11% YoY increase in business unit profitability in just one year. By fostering trusted advisor relationships with key.

Oversee all operational aspects of brand programs, including streamlining workflows, leveraging data for pricing, and driving go-to-market strategies. Focus on maximizing profitability and efficiency through optimized processes and strategic execution.

Lead and mentor the Client Services team, guiding the execution of brand program advertising. Oversee implementation, manage programs, and develop optimization strategies to ensure client satisfaction and renewal.

Spearhead the go-to-market strategy for brand advertising at RealSelf, achieving substantial market penetration within the first year.

Seattle, WA

Oversaw a team of Account Managers and Product Marketing Managers, responsible for $15M+ in booked revenue. Developed and trained ad sales teams on creative editoral and content driven marketing packages.

Greater Seattle Area

Oversaw $13M in booked revenue and led cross-functional efforts with sales managers to drive strategy and growth for program renewals and client retention. Supported Meredith's acquisition of Allrecipes by offering strategic guidance on process improvements and creating workflows to streamline development of the Meredith Women's Network.

Lead integrated media sales for Allrecipes.com. Develop engaging integrated digital media plans to supplement print deals across Readers Digest food properties. Managed sales initiatives for Allrecipes.com Canada.

Project managed multimillion-dollar cross-platform advertising programs in collaboration with Verizon, Smuckers, Kodak, Johnson & Johnson, Sears and Wal-Mart.