Results-driven chief executive with over 5 years experience leading growth in small businesses within the wellness sector. o Led TRILLFIT to unparalleled growth (47.6% in 2018, 83.29% in 2019, and 15% in 2020). o Managing a team of 5 managers and 30 TRILLFIT Instructors.o Boston Magazine cover girl. 2x Best of Boston winner. As seen on New York Times, Good Morning America, Women’s Health, and The Boston Globe.o Led TRILLFIT’s Pledge for Racial Justice, acquiring over 1,000 B2B signatures.

Overseeing the business strategy and marketing plan for HubSpot’s annual industry event. Responsible for all creative direction, copywriting, website optimization, email, social, and paid marketing strategies. o Building INBOUND’s brand strategy and marketing vision to establish the annual event as an industry must-attend stop. o Led the team to over-achieve on our company wide registration goal by 77%. o Serve as a coach and leader for a team of four marketers across email, social media, content, seo, and paid advertising functions.o Managing $1MM dollar marketing budget.o Overseeing INBOUND’s external agencies including creative, production, PR, and influencer talent.

Overseeing US Lifestyle Marketing for Tier 1 product collaborations + retail activations for Lifestyle Specialty accounts.

Creating and optimizing globally-aligned integrated marketing plans across Men’s lifestyle category, with a focus on Athletic Specialty channel, in-store excellence, and product marketing at the account level. • Marketing and Strategy lead for Men’s lifestyle brand ambassadors including Meek Mill, Casey Veggies, Vic Mensa, and Rockie Fresh• Creating national go-to-market strategies for Meek Mill’s product launches, including in-store activations and digital content, as well as music video, album launch, and tour integration• Creating integrated account marketing plans utilizing Casey Veggies, Vic Mensa, and Rockie Fresh to drive regional brand heat and sell-thru of key products• Partnering with Merchandising and Sales to produce seasonal campaign shoots • Lifestyle strategy lead for Men’s NFL assets Jamaal Charles (Kansas City Chiefs), Cordarrelle Patterson (Minnesota Vikings), Jadeveon Clowney (Houston Texans), and Julian Edelman (New England Patriots)• Lifestyle marketing and strategy lead for Athletic Specialty channel including Foot Locker, Foot Action, Champs Sports, and Eastbay.com • Overseeing launch and expansion of the PUMA Lab powered by Foot Locker, PUMA’s shop-in-shop experience at Foot Locker, nationally • Concepting and implementing PUMA’s “sports rebel” consumer strategy at Champs Sports, including overseeing the launch of a national shop-in-shop program• Managing strategic direction and daily marketing execution of all Foot Group banners • North American marketing lead for PUMA SELECT & FOUNDATION, PUMA's collab-driven, limited-edition product assortments• Creating and executing North American go-to-market strategy including social, digital, media, pop-up shops, and events• Managing a team of PUMA brand advocates in key markets: ATL, NYC, PHL, MIA• Managing $4MM dollar budget across Men’s category and co-op

•Pioneered new revenue generation/member acquisition strategy on YouTube: Increased revenue by nearly 1,500% and traffic by nearly 2,000%. Results: Over $150,000 in tracked revenue. Over 50,000 new members acquired. Over 500,000 tracked visits to site.•Created and optimized the organic content strategy for PLNDR’s Facebook page. Despite changes in the Facebook algorithm (pages only reach about 10% of their fans organically), increased Facebook organic revenue by 5%; increased Facebook organic traffic by 27%.•Launched PLNDR’s first social gaming program. Achieved an e-commerce conversion rate of 3.75% on the application page. •Created a scalable revenue model for Twitter. Increased revenue by 150% and traffic by 96%.•Managed PLNDR’s member referral program. Increased member invites by 68%. •Community Manager for all of PLNDR’s social properties: Facebook, Twitter, Tumblr, Blog, Instagram, Reddit, Vine, Keek, and more.•Brand Partnerships & Campaigns: Trojan™Magnum™ Condoms, DOPE, Mighty Healthy, Fly Society, Creative Recreation, WeSC, and more. •Celebrities: Macklemore & Ryan Lewis, XXL Freshman Dizzy Wright, Mobb Deep, Nina Sky, G-Eazy, Hoodie Allen, The Ready Set, Timeflies, and more.•Managed team of four interns.

• Community Manager for all of PLNDR’s social properties: Facebook, Twitter, Tumblr, Blog, Instagram, Reddit, Vine, Keek, and more.• Managed PLNDR’s lifestyle marketing program. Initiatives included mixtape, album, and video releases; lookbook shoots, celebrity partnerships, and more. Results: Over 100,000 tracked visits; 25,000+ new members.• Gained over 110 million press impressions in one single campaign, the Summertime III mixtape featuring Will Smith, DJ Jazzy Jeff, and Mick Boogie. The mixtape was profiled on a variety of outlets including TMZ, Perez Hilton, Entertainment Weekly, CNN, and more. • Planned and executed a partnership with Funk Volume record label and artists: Hopsin, Dizzy Wright, SwizZz, DJ Hoppa & Jarren Benton. Campaign included sponsorship of a 42-date tour, coordinating a nationwide team of brand ambassadors, PLNDR-exclusive music video launches, as well as conceptualizing, creating, and marketing the Mishka x Funk Volume tee shirt collection. Results: Over 23,000 new members; $690,000 in projected revenue.• Copywriting: Emails, social media content, press releases, blog content, and more.• Event and activation planning.

• Write creative content and on-site copy for Rue La La’s Local division. Cities included New York City, Boston, Los Angeles, Miami, Seattle, and more. • Social Media point person for Rue La La’s local division. Created social media content for the cities, participated in strategy and training meetings, and served as back-up for Rue La La’s community manager. • Live-tweeted events for Rue La La’s cities including the Rue La La x It Gets Better lounge at Mercedes Benz New York Fashion Week and the Rue New York City launch party.• Pitched and wrote local-focused blog content featuring key Rue La La cities.

• Developing and implementing styleboston’s inbound marketing strategy to increase viewership: managing styleboston's digital branding, website development and maintenance, strategically defining innovative and highly effective digital marketing strategies and new media tactics. Website hits exceeded target by 72.33%• Building brand equity through social media: Identifying and understanding styleboston's target demographic, building and maintaining a campaign that best speaks to the needs of those users.• Editor-in-chief of styleboston blogs! (named Boston’s Best Fashion Blog by Stilista, Fall 2010)

Writing marketing copy for leading French luxury brand, consulting on the brand's digital media strategy for the U.S. online retailing market.

Oversaw press requests for major fashion magazines. Organized, tracked and re-merchandised samples on a daily basis. Conceptualized layout and wrote copy for website. Wrote press releases for Italian Luxury brands: Luigi Bianchi Mantova, Stone Island and C.P. Company. Assisted in planning events for German fashion house Strenesse during Mercedes Benz Fashion Week.

Market Researcher for Season 21 of "American Experience." Assisted in traditional marketing and web 2.0 strategies to promote films in regional events including Sundance Film Festival. Wrote press releases and photo captions featured on the series website. Assembled press packets and special mailings for regional media outlets. Pitched and implemented new, insightful, youth marketing campaigns.