Heather Caldwell Email & Phone Number

North Carolina, United States

North Carolina, United States

I oversee public relations strategies, events, activations, celebrity and influencer seeding and partnerships for Lee North America. I also lead Lee's global collaboration marketing strategies, from partner conversations to marketing materials development to launch campaigns.

I'm responsible for the day to day communication, advertising and outreach initiatives for Lee North America's female collections. I create integrative, cohesive campaigns that align with our company's goals and deliver results. Key activities include overseeing budget; daily management of external agencies and internal team; developing cross-functional relationships with sales, merchandising and executive leadership; managing development, research process and implementation of national print, TV and digital advertising; overseeing public relations campaigns; overseeing in-store and packaging design and communication needs.

Greensboro/Winston-Salem, North Carolina Area

I'm responsible for the day to day communication, advertising and outreach initiatives for this leading national female apparel brand. I create integrative, cohesive campaigns that align with our company's values, highlights the value and quality of our products, and deliver results. Key activities include overseeing budget; daily management of external agencies and internal team; developing cross-functional relationships with sales, merchandising and executive leadership; managing development, research process and implementation of national print, TV and digital advertising; overseeing public relations and social media campaigns; overseeing in-store and packaging design and communication needs.

Greensboro/Winston-Salem, North Carolina Area

Manage advertising, communications and marketing programs for Wrangler men and youth products sold at mass retailers across the U.S. Responsibilities include national advertising campaigns, public relations outreach, and corporate communications.

I manage our advertising and overall outreach initiatives, including public relations, social media, community affairs and corporate communications.

Greensboro/Winston-Salem, North Carolina Area

Developed and implemented a program to help raise awareness of fire and carbon monoxide safety in communities following incidents. Implemented strategic media relations tactics and worked directly with local officials. Also responsible for handling media interviews, pitching, and press material development for product launches and other campaigns.

Oversaw public relations campaigns and brand managment of startup Internet video production company and its web-based TV shows. Organized and booked talent and oversaw event planning for premieres and launch parties.