Heather Campbell Email and Phone Number

Board Member, White Pine Programs Chair, Town of York Budget Committee Corresponding Secretary & Executive Board Member, Old York Garden Club Master Gardener & Food Insecurity Education Lead

• Developed new Garden Club website to increase member recruitment and engagement. Conducted market research to drive site strategy, wrote content, selected all graphics and developed using WordPress. Assisted in project management and content development for White Pine website overhaul and redesign.• Planned, developed and hosted events for White Pine from small donor appreciation activities to large-scale events with guest speakers and sponsors with the goals of deepening community… Show more • Developed new Garden Club website to increase member recruitment and engagement. Conducted market research to drive site strategy, wrote content, selected all graphics and developed using WordPress. Assisted in project management and content development for White Pine website overhaul and redesign.• Planned, developed and hosted events for White Pine from small donor appreciation activities to large-scale events with guest speakers and sponsors with the goals of deepening community relationships, inspiring donors around the White Pine mission, securing future donations, and sourcing donor prospects.• Created new member communication strategy for Garden Club, which included the implementation of a new email tool, creation of a PR strategy and development of surveys to determine club direction and interest; efforts resulted in revived member growth following several years of declining membership. Show less

• Built business sponsorship program for White Pine and pitched the two largest business sponsors in organizational history; toolkit included outreach communications, support materials, pitch deck and call scripts.• Led the selection, project management and implementation of Raiser’s Edge, the industry’s leading donor management and analytics software for White Pine. Developed new operating protocols, improving the organization’s ability to develop and maintain critical relationships.

• Designed and recommended new revenue tracking approach to enable greater visibility into school budget for York Budget committee and taxpayers as well as increased accountability for school board.• Identified opportunity for White Pine to focus its fundraising and outreach activities through a margin-based lens to increase return on organizational spend and programming. Adjusted committee-based activities to reflect this approach to maximize efforts of staff and volunteers and financial… Show more • Designed and recommended new revenue tracking approach to enable greater visibility into school budget for York Budget committee and taxpayers as well as increased accountability for school board.• Identified opportunity for White Pine to focus its fundraising and outreach activities through a margin-based lens to increase return on organizational spend and programming. Adjusted committee-based activities to reflect this approach to maximize efforts of staff and volunteers and financial investment. Show less

• Identified significant gap in community knowledge about food insecurity during Master Gardener training. Developed and currently facilitate an annual educational and service learning program for local children that raises money for the York Food Pantry; reached 140 students to date.

Seeds of Wonder is a new nature-based Montessori preschool that opened in September of 2022, serving children ages 1.5 to 5. Worked to bring together two, trusted and well-established organizations, White Pine Programs and Brixham Montessori Friends School to establish nature-based Montessori program.The mission of Seeds of Wonder is to nurture each child’s sense of wonder, curiosity, and kinship with the natural world through a collaborative approach to nature-based Montessori… Show more Seeds of Wonder is a new nature-based Montessori preschool that opened in September of 2022, serving children ages 1.5 to 5. Worked to bring together two, trusted and well-established organizations, White Pine Programs and Brixham Montessori Friends School to establish nature-based Montessori program.The mission of Seeds of Wonder is to nurture each child’s sense of wonder, curiosity, and kinship with the natural world through a collaborative approach to nature-based Montessori education. Show less

• Core leader of global Marketing team, overseeing comprehensive marketing strategies for multiple lines of business, growing from $125k to $1.4m budget over the period of 10 years. Developed and executed all go-to-market strategy and marketing activities, which included webinars, email campaigns, direct mail, trade shows, customer events, web marketing, channel marketing and thought leadership.• Led marketing executive and communications strategies for ten company acquisitions, including… Show more • Core leader of global Marketing team, overseeing comprehensive marketing strategies for multiple lines of business, growing from $125k to $1.4m budget over the period of 10 years. Developed and executed all go-to-market strategy and marketing activities, which included webinars, email campaigns, direct mail, trade shows, customer events, web marketing, channel marketing and thought leadership.• Led marketing executive and communications strategies for ten company acquisitions, including a $20 million purchase of Intuit’s commercial banking business.• Facilitated monthly budget review with cross-functional business leaders to keep in line with business progress and objectives.• Created strategy for and executed major customer events and trade shows throughout the year, including the transaction banking industry’s largest trade show with a budget of ~$400k.• Developed messaging and content for website, brochures, sales presentations, email campaigns, social media and contributed articles. Handled all PR and industry analyst relationships.• Hired, developed and coached team of 5 Marketing Managers and Coordinators to support high growth business.• Leadership efforts and associated marketing and awareness activities contributed to 500% growth of Global Banking business over 10 years. Show less

• Led design and implementation of reporting system for sales forecasting, sales analysis, marketing programs, and expense variance/analysis.• Developed and executed all marketing activities, including email marketing, call scripts, sales literature, presentations, events and channel marketing. Corporate meeting planner for events of 600+ people with an $800k budget.• Led the re-design and implementation of CRM marketing and reference technology software. Wrote and executed all training… Show more • Led design and implementation of reporting system for sales forecasting, sales analysis, marketing programs, and expense variance/analysis.• Developed and executed all marketing activities, including email marketing, call scripts, sales literature, presentations, events and channel marketing. Corporate meeting planner for events of 600+ people with an $800k budget.• Led the re-design and implementation of CRM marketing and reference technology software. Wrote and executed all training materials and classes. Show less

• Lead planner for incentive trips and corporate meetings for up to 500 people; created and consistently met corporate budgets of up to $800k.• Using expertise gained at previous hotel sales position, re-designed organization’s software and online interface for managing guestroom contracts, facilitating significant cost savings and efficiencies for corporate clients as well as significantly improving the customer experience during event registration.

• Initiated new business through cold calling, negotiated group sales contracts and detailed food, beverage, and technical needs for groups up to 150 guests.