Heather Campbell Email and Phone Number
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Senior Marketing Executive: Integrated Marketing Strategy & Communications | Digital Marketing Campaigns | Brand & AdvertisingStrategic, purpose-driven, ever-curious marketer with a passion for building brand reputation and value through targeted, customer-centric storytelling. Expertise as a Team Leader, Omni-Channel Marketer, Operations Lead and Chief of Staff at Fortune 500 companies. My strengths include building and leading peak-performance teams, emphasizing operational excellence and collaborative go-to-market planning through execution with CX and sales teams. Player/coach roles have given me an edge in staying at the forefront of marketing trends and client storytelling. Known for being a trusted, strategic advisor to senior leaders and reports, while being a culture builder of happy and high performing teams.Snapshot of Value Offered:▪ Led a team of 10 Project Managers at a top-20 bank through a significant marketing transformation and adoption of new operating model, including standing up 9 new marketing pods and learning Agile methodology and tooling (Jira, Confluence, Monday) during COVID-19 lockdown. Exceptional change management, leadership, and empathy resulted in 0% attrition and 100% delivery of marketing plan.▪Defined annual marketing strategy and channel execution for Private Bank & Wealth business which included re-brand and naming initiative, new positioning and development of new collateral suite and complete overhaul of content strategy. ▪ Played key role in exceeding acquisition goals by 20% in the first-year relaunch of Business Secured Card via strategic marketing and product positioning. ▪ Received annual, peer-nominated Star Champion Award, recognized for above and beyond product troubleshooting and resolution for clients and sales team. Specialties:Strategic Leadership ▪ Integrated Marketing ▪Thought Leadership & Content Development▪ Campaign Management ▪ Project/Program Management ▪ Brand Strategy & Management ▪ Advertising ▪ Fiscal Oversight ▪ Marketing Operations
First Citizens Bank
View- Website:
- firstcitizens.com
- Employees:
- 17773
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Senior Brand StrategistFirst Citizens BankCalifornia, United States
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Senior Brand StrategistSilicon Valley Bank Apr 2024 - PresentSan Francisco Bay AreaResponsible for leading “Yes, SVB” brand advertising campaign in support of driving brand awareness and rebuilding brand reputation through strategic media planning, creative development, market research, and vendor management. Lead brand experience and activation for marquee sponsored events, significantly elevating the brand presence and aligning with strategic brand positioning. Expanding brand governance program to develop enablers to drive brand consistency and improve risk management practices. -
Business Planning & Support Director| Chief Of Staff, Corporate AffairsSilicon Valley Bank Jul 2022 - May 2023San Francisco Bay AreaServed as Chief of Staff for the Head of Corporate Affairs to manage operations for the Corporate Affairs team of 36 staff members. Supported the Corporate Communications team including Public Relations (PR), Social Media, Sponsorships, ESG (environmental, social, governance), Community Affairs/CRA, and Employee Giving teams. Led strategic planning, budgeting and forecasting, Quarterly Business Reviews (QBR), OKR management/alignment, and special projects. Managed headcount planning, confidential/special projects, employee enablement, and drove process improvements. Notable Contributions:▪Managed multi-million dollar budget and identified ~$300K of expenses misapplied to department budget due to diligent analysis and tracking.▪ Led and prepared Quarterly Business Reviews, compiling data from five distinct Corporate Affairs functions to create dashboards summarizing key performance metrics and business outcomes for Marketing Leadership Team and C-Level presentation.▪ Partnered with Talent Development team to create a Career Ladders plan for the Corporate Affairs team to encourage career growth by establishing standards for job titles, competencies, skill levels, and career pathing.
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Senior Manager - Team Leader, Marketing Program ManagementSilicon Valley Bank Aug 2020 - Jul 2022San Francisco Bay AreaDirected a team of 9 Program Managers and Scrum Masters in the development of marketing campaigns, content, webinars, event marketing, sales enablement, and digital marketing for cross-functional initiatives. Led quarterly planning across multiple functions of 100+ marketers for prioritization and capacity planning. Leveraging my in-depth knowledge of client segments, products, and go-to-market (GTM) planning/execution, our team was able to produce 600+ marketing deliverables in 2021. Notable Contributions:▪ Developed and led quarterly planning process across Marketing Department (100+ people) to drive resources prioritization, risk escalation, and gap analysis to improve business outcomes throughput. Created processes and templates to standardize and simplify marketing team planning. ▪ Planned and facilitated weekly alignment meetings with senior leadership to identify risks, capacity, priorities, and personnel issues to drive to resolution with a feedback loop to promote transparency across teams. ▪ Collaborated with the Procurement team to develop a process for reducing overall number of POs by ~50% across department of 100+ marketers while enabling greater visibility for teams to access information to track spend.
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Senior Manager - Team Leader, Marketing CommunicationsSilicon Valley Bank Jan 2018 - Aug 2020San Francisco, California, United StatesLed a team of 10 marketing communications project managers and directed all client-facing marketing activities, including communication, content, thought leadership, and omni-channel campaigns focused on bank’s priority market segment comprising startup founders and innovation economy investors. Defined the annual business marketing strategy for the Private Bank & Wealth Advisory, achieving corporate objectives and driving client acquisition. Notable Contributions:▪Created team best practices and governance for thought leadership and content creation supporting Tech, Life Science and Healthcare BU's which led to more targeted and relevant content deployment and higher website engagement and conversions. ▪Collaborated with Finance, Growth Marketing, and Marketing Strategy leadership to streamline budget management and agency operations and create automated reports to reduce manual tracking by Project Managers. ▪ Streamlined program tracking via workflow tools, operational metrics tracking, and process efficiencies to create central visibility, governance, and transparency.
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Product Manager, Asst. Vice President - Business Credit Cards & Lines Of CreditWells Fargo Sep 2014 - Jan 2018Concord, CaPromoted into this role to focus marketing efforts primarily on the Business Elite card (small businesses by invitation only). Managed the marketing of a suite of business cards and line-of-credit products within the Small Business Lending division.Notable Contributions:▪ Increased customer adoption of Business Elite Card via sales training for bankers, website enhancements for product positioning, and implementation of customer-centric product improvements. ▪ Played key role in exceeding acquisition goals by 20% in first year of Business Secured Card relaunch via strategic marketing and product positioning. ▪ Received annual, peer-nominated Star Champion Award for above and beyond product troubleshooting and resolution for clients and sales team. -
Marketing Manager - Business Card Internal Channels GroupWells Fargo Sep 2011 - Sep 2014Managed internal channels for product development and marketing for business credit card products. Led cross functional team to launch new business credit card products and features. Responsible for overseeing the public website pages, card intranet sites, and related promotional digital campaigns for the business cards and lines of credit. Notable Contributions:▪ Launched rewards program enhancements, including direction of program positioning, competitor analysis, customer collateral, communication with bankers, public site updates, and video production. ▪ Developed targeted rewards and all related marketing, communications, and training to improve acquisition rates for Business Elite Card.▪ Recognized as Platinum Club winner by Head of Marketing for work on a successful product launch
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Senior Director, Global Initiatives & Innovation MarketingVisa Mar 2008 - Mar 2009Foster City, California, United StatesGlobal Initiatives & Innovation MarketingSelected for this newly created position after corporate reorganization. Responsible for developing and managing a globally integrated marketing plan for the new e-commerce initiative. This included advertising development, media strategy, merchant partnership promotions, marketing communication, consumer research, digital marketing, and sales support.Notable Contributions: ▪Increased online dollar volume by 4% and transaction volume by 3% by launching an e-commerce security advertising campaign. This also drove a significant lift in key brand metrics.▪Added a unique point of purchase brand presence strategy to the e-commerce sites, resulting in a lift in brand preference, dollars spent, and the number of transactions.▪Created a breakthrough holiday e-commerce campaign, driving KPIs that exceeded the global benchmarking averages for digital campaigns. -
Various Positions Within Global MarketingVisa May 2000 - Mar 2008Foster City, California, United StatesLed teams of Marketing Communications Managers, Product Communications across consumer and small business segments.
Heather Campbell Education Details
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Saint Mary'S CollegeBusiness Administration, With A Concentration In Economics
Frequently Asked Questions about Heather Campbell
What company does Heather Campbell work for?
Heather Campbell works for First Citizens Bank
What is Heather Campbell's role at the current company?
Heather Campbell's current role is Senior Brand Strategist.
What is Heather Campbell's email address?
Heather Campbell's email address is he****@****ast.net
What schools did Heather Campbell attend?
Heather Campbell attended Saint Mary's College.
Who are Heather Campbell's colleagues?
Heather Campbell's colleagues are Julia Mirucki, Susan Aitken, Sandra Kerguelen, Creech Thomas, Byrd Daddy Cool Breeze, Bethany Watts, Diane Wise.
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Heather Campbell
Senior Recruiter @ Centers For Medicare & Medicaid Services | Human Capital ManagementUpper Marlboro, Md2gmail.com, yahoo.com -
7assnresource.com, latigopartners.com, satellite-ny.com, latigopartners.com, gmail.com, satellite-ny.com, myarg.com -
Heather Campbell
Greater Eugene-Springfield Area -
Heather Campbell
Portland, Or3pod4print.com, pdx.edu, zoominfo.com2 +150350XXXXX
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Heather Campbell
Princeton Junction, Nj8princeton.edu, northwestern.edu, northwestern.edu, yahoo.com, exchange.princeton.edu, princeton.edu, cgu.edu, princeton.edu2 +160925XXXXX
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