Heather Carruthers Email & Phone Number

K2M Design is a national full-service architecture, engineering, interior design and facility assessment firm with three offices in the Florida Keys. Responsible for business development, client satisfaction and project delivery for Keys projects. Serve on company Leadership Team and as advisor on marketing efforts.

Key West, Florida

Real estate sales associate for residential and commercial properties with leading Keys brokerage. With my extensive background in marketing, knowledge of property insurance issues unique to the Keys, understanding of land development regulations, experience as an owner of a 38-room guesthouse in Key West and familiarity with all the Keys, I am uniquely able to provide the best service to clients whether looking for a home in paradise, an investment property or a business opportunity.

Key West, Florida

Served 12 years as a Commissioner for Monroe County (better known as the Florida Keys), including three terms as County Mayor. Certified County Commissioner through the Florida Association of Counties; Graduate of the Good Government Initiative through the University of Miami. Appointments included the Early Learning Coalition, South Florida Regional Planning Council, Seven50 (Southeast Florida Prosperity Plan) Board, South Florida Regional Compact on Climate Change, Monroe County Climate Change Advisory Committee and Monroe County Affordable Housing Advisory Committee. Testified twice before U.S. Congressional committees, led efforts to rebuild the Keys after Hurricane Irma, and championed transparency and fiscal responsibility during term.

Key West, Florida

Owner and CEO of Pearl's Key West, a 38-room boutique guesthouse offering two heated pools, two hot tubs, free wi-fi, Pearl's Patio Bar and Grill, concierge service, top-notch staff and The Strand (serving terrific breakfasts daily). Responsible for marketing, capital improvements and all operations.

New York, New York

Direct marketing division of Ogilvy & Mather, one of the world’s largest advertising agencies, representing clients such as IBM, American Express, Kodak, Ameritrade, Ponds and Hershey’s.Responsible for account management for IBM Global Services, the fastest-growing division of IBM. Developed marketing plans to be executed worldwide and in specific geographies, including database and relationship marketing strategies. Served as case study editor for internal knowledge management tool for entire IBM account.

New York, New York

Professional classical ensemble singer and mezzo-soprano working freelance with groups such as The Gregg Smith Singers, The First Presbyterian Church in New York City, The New York Treble Singers, The New York Concert Singers, The New York Vocal Artists, The Pro Arte Chorale, After Dinner Opera Theatre and Opera on the Go. Recorded and performed in venues from Mexico City to Milan including Lincoln Center, Carnegie Hall and The David Letterman Show.

New York, New York

Direct marketing researcher, writer, presentation preparer and project manager working with direct marketing research, advertising, graphic design and business effectiveness consulting firms. Clients included Aetna Health Plans, The Berger Fund, Book-of-the-Month Club, MacComputing, Manhattan East Suite Hotels, Merck-Medco, Pfizer, Saab Cars USA, Sotheby’s International Realty, Spiegel, Time-Warner and Visa USA.

New York, New York

School book club division of Bantam Doubleday Dell Publishing, Inc., operating three book clubs for pre-schoolers through sixth graders, and book fair and curriculum businesses.Responsible for all aspects of marketing for core businesses, including sales promo¬tion, list selection, mailing patterns, customer service, convention promo¬tion, and market research. Managed staff of 43 (including 5 direct reports) plus outside vendors. Established marketing department, strategic and action planning and developed business mission statement.

New York, New York

Responsible for all aspects of customer acquisition from budgeting to back-end analysis. Grew membership from two clubs of 550,000 members to seven clubs of over 1,000,000 members with revenues over $100 million. Improved member profitability by over 70%.

New York, New York

Account Management

Certificate, Leadership

Member of the Inaugural Class of the Good Government Initiative http://goodgov.net/index.html

B.A., American History

Activities and Societies: Educational Policy Committee, Theatre Major in American History, Minor in Philosophy Member of the Educational.