- Utilize Analytics to Drive the Onsite Strategy & Customer experience on SIERRA.com- Drive Conversion and Sales through Online Merchandising strategies and execution.- Collaborate with cross-channel managers including Digital UX, eMarketing, Brand, Planning, and Merchants to optimize the site experience, enhance customer engagement, and align the site with key businesses.- Manage Site Navigation and Taxonomy, Content Management, Onsite Search and Recommendations, across multiple categories including Apparel, Shoes, Outdoor Gear, Home, and Kids.- Partner with Digital UX to map out Roadmap of future opportunities for enhancement & additional functionalities to optimize customer experience.

- Part of the initial team that launched tjmaxx.com in the Fall of 2013. Responsible for making strategic decisions for site experience and workflow processes utilizing two Content Management Systems. Drive Conversion and Sales through online merchandising strategies and execution.- Manage the product set up process, site navigation and taxonomy, content management, on-site search and product cross-sells for multiple categories (women's apparel, men’s apparel, shoes, handbags, the runway, and home).- Coordinate with Buyers and Planners to accurately launch products to the site according to delivery dates and business needs. Launched multiple new businesses post site launch, including Men’s and Home departments.- Partner with eMarketing and Creative teams to align site with ongoing Marketing Campaigns.- Work with IT on site bugs and enhancements providing business requirements, functional requirements, insight, and direction for successful solution delivery. Assist in User Acceptance and Interface Testing.- Organize and Manage UI Automation and Updates, as well as Site Enhancements, including UX redesigns, A/B tests, Mobile Lightbox testing, eGift Card launch, and additional on-site initiatives.

• Planned, developed and executed merchandising and marketing strategies and promotions.• Managed email marketing software and campaigns (Bronto and Progressive Commerce).• Worked with marketing team to ensure online content remained current and accurate.• Used web analytics to analyze traffic and conversions to evaluate merchandising performance, identify opportunities and improve the customer experience.• Implemented set up of new eCommerce platform (ASP.net) from beginning of development, through testing and launch resulting in a 9% increase in the first six months.• Managed and organized product set up flow and execution for new brands, categories and products within retail system (Raymark and Celerant) and eCommerce platform (ASP.net).• Managed open-to-buy for multiple categories with an annual volume of $15 million.• Built and maintained seasonal assortment plans based on current trend and opportunities.• Partnered with planners and SVP to strategize how to exceed financial goals.• Developed and implemented promotional strategies alongside marketing to increase business.

• Worked closely with national and private label vendors to ensure efficient shipping of orders and provide accurate inventory projections.• Interpreted, analyzed and responded to OTB, selling reports and seasonal plans.• Participated in merchandising strategy and product selection.

•Developed weekly curriculum based on needs of class and executed in classroom on daily basis.•Communicated with parents and guardiansabout concerns and development of students.•Completed bi-annual progress reports toreview the specific progress of each child.

• Experience in Fashion Sportswear, Home Decor, Cookware and Seasonal Departments.• Successfully completed 12 week Planning and Allocation School of Excellence (PASE).• Designed, developed and implemented in-store events of highlighted merchandise.• Communicated with warehouse, buyers and vendors to ensure proper flow of merchandise.• Followed and evaluated trends via competition shopping and research to improve business.• Conducted analysis of sales and inventory to develop weekly strategies for business needs.