Heather Cha Email & Phone Number

Denver, Co, Us

-Lead multimedia content strategy for Google Ads support educational video and multimedia content-Oversee 16 person global production team and manage the full delivery pipeline-Partner with product and marketing teams to build holistic approach to the Google Ads support content ecosystem-Lead XFN collaboration with product, engineering, marketing, customer support to PgM end to end user journey improvements with multimedia -Pilot and launch the team’s first venture into social media and short form video to reach users-Executive produce high priority video series for Google Ads product areas (Tagging YouTube video series: https://bit.ly/4d7VfxR)-Lead XFN research, experimenting, and implementation for AI tools relevant to creative production-Write copy for short form videos and social media posts, source and generate multimedia assets for SFV and posts -Direct video shoots and lead pre-production planning with studio leads and on-set crew-Partner with data analysts to identify and pull impact metrics; create data visualizations to present to leadership to report on team performances and inform future strategy

-Partner with the team’s chief of staff to oversee OKR planning, team budget, and team forums-Provide strategic partner management for YouTube Creators in the learning industry-Prepare business review decks to present to YouTube Learning partners including TED, Crash Course, PBS, and Khan Academy-Use internal YouTube analytics tools to assess and review partner performance-Use data insights to provide content strategy guidance to YouTube partners-Coordinate user surveys for YouTube’s Study Hall program-Lead event production and planning for large-scale internal offsites and external partner events-Oversee content programming and scheduling for the global YouTube ABP learning and development committee

-Program managed video team operations in partnership with executive producers-Led operational improvements including process streamlining, facilitating cross-functional communication, and creating scalable workflows-Project managed Google Cloud Tech YouTube channel series overseeing timelines, budget, and creative strategy-Managed client relationships for cross functional teams (executive leadership, engineering, marketing, design, post production, social media)-Determined content strategy using data to inform both creative and operations plans-Strategized social media campaigns with social team leads and developer advocates-Drove creative development for shows including content strategy, writing scripts, set design, music supervision, and social media strategy-Led cross-Google video community engagement programs-Core member of the Google Developer Studio DEI (Diversity, Equity, Inclusion) team-Led digital content management #TheAndroidShow: Jetpack Compose. The event drove 11M livestream and VOD views. #TheAndroidShow had 3.88K potential mentions on Twitter, showing the hashtag to 17.8M viewers.-Directed video shoots across Bay Area studios-Managed full project cycle from pre-production development to post production delivery-Ensured all stakeholders stay on track with production deadlines-Oversaw programming and logistics for the Google Video Production Summit

-Advised and partnered with chief of staff to oversee operations for and Engineering VP’s 600 person team-Ran high volume, fast paced calendar management across many cross functional teams-Led a team of 8 ABPs of the directors who reported to my VP-Streamlined team operations by reassessing leadership needs and providing guidance -Researched diversity and inclusion resources to provide to the team leads-Ran large scale culture and community building events for the Google NYC office

-Analyzed data on team metrics to lead Quarterly Business Reviews-Project managed new pilot program for interview training workshops-Managed cross functional collaboration for scaling team specific interview trainings across Cloud-Led the Guru Program to troubleshoot Google’s internal hiring tools-Trained new team members and provide continued mentorship-Heavy scheduling and calendar management with candidates and internal teams-Process improvement projects for the Staffing team

-Managed the product review system for YouTube’s CEO/CFO and VP leads which entailed cross functional collaboration between eng, product, comms, and content teams-Provided comprehensive operations support for Product Operations, Video Infrastructure, YouTube VR -Worked with development managers on script coverage for YouTube Originals-Coordinated the HDR video initiative for the recent launch which included event managing a workshop at YouTube Space LA-Partnered with YouTube for Good non profit team to source video content-Managed virtual reality demos for YouTube Headquarters-Project managed the new VR Interactive Lab: coordinating with internal facilities, engineers, designers, etc.-Identified top virtual reality content creators to build YouTube partnerships-Executed large scale team events and summits from initial planning to day-of production (international two day summit, three day joint YouTube/Google summit with 400+ attendees, team offsites, YouTube Holiday Party, leads strategy offsite, HDR Workshop at YTSLA)

-Pitched and wrote daily articles to drive online audience growth for Yahoo Makers magazineArticles often featured on Yahoo homepage with top performing piece receiving 4 million+ hits-Owned production logistics for video shoots: create schedule and shot list, manage on set production, ingest content to CMS, coordinate with vendors for video shoots-Ran the editorial calendar which included overseeing influx of partner content, scheduling, formattingLiaised with media outlets for brand partnerships coordination (Good Morning America, Live with Kelly and Michael)-Serve as point of contact for editorial clients for cross promotional activities -Led initiative to increase video content and source Yahoo owned media -Analyzed online traffic data to strategize future content-Coordinated with Yahoo social media and PR team to feature special partner content-Onboarded all new team members and provide comprehensive training on tools -Provided administrative support to the VP, Editor-in-Chief (Booking frequent travel for VP and video production team, tracking magazine quarterly budget, calendar management, expense reporting)

-Interfaced with clients to lead trainings on Google Glass -Helped troubleshoot technical issues with Google Glass “Explorers”-Provided event management support for community showcases-Led public demos for Google Glass event attendees-Created new food and beverage inventory system

Berkeley, Ca