Heather Conley Email and Phone Number

Responsible for the Florida Senior Lining Association’s (FSLA) strategic marketing and communications efforts to increase visibility, public awareness, and the development of various communication campaigns, education materials, social media content, publications, advertising and membership materials.Recruit new senior care community and industry partner memberships and work with members on retention efforts. Work with vendors to promote their products through various exhibit and sponsorship opportunities for the annual conference and workshops and build an enhanced regional membership network.Florida Senior Living Association represents companies that operate professionally managed senior living communities offering independent, assisted living, and memory care services. FSLA represents professionally-managed providers who care for more than 17 residents in one location.

Manage the state’s web-based career information delivery program and provide training, outreach, site monitoring and evaluation. Coordinate customer service and technical assistance to stakeholders in the development and implementation of student career planning initiatives. Represent the division at statewide conferences and related events as a subject matter expert.• Delivered face-to-face and webinar trainings in Florida to over 1,700 educators in the past 18 months.• Presented research and data on successes with guided career planning to National Career Planning Network Conference in 2014.• Designed and implement communications and promotion strategy for a platform release of the web-based career planning program.• Lead content development for multi-million dollar Invitation to Negotiate (ITN) procurement and served on Negotiations Team.

Senior management position responsible for planning and managing the absentee ballot program including staff supervision and training, procedure documentation, customer service, report reconciliation, statutory compliance and presentations to the County Canvassing Board. Implemented public relations efforts for the office. Coordinated community voter registration drives and over 100 branch sites. Directed marketing and promotional activities including graphic design and production of printed and digital materials, advertisements and brochures. Managed Early Voting program for five years prior to location expansion in county.• Contributed directly to an increase from 13% to 34% of eligible voters choosing to vote early or by mail ballot from 2002 to 2008.• Each election cycle from 2002 to 2010, hired, trained and supervised teams of staff of up to 30 people.• Appeared on local media outlets and addressed topics relevant to voters and elections.

Supervisor of staff in the Division of Air Resources Management for the public relations functions of environmental outreach and education. Planned and coordinated local and statewide education and marketing initiatives including curriculum development, printed materials and grant reporting. Designed and produced printed and digital materials for statewide Division programs. Assisted in coordination of meetings and workshops, including design and delivery of presentations. Chairman of Division Communications Team and Division Awards Committee that promoted employee recognition.• Represented division throughout southeast region of the U.S. as a subject matter expert regarding outreach initiatives for air quality education.• Coordinated the development of core curriculum for statewide adopted Urban Air Initiative and traveled to train teachers on content.• Developed and implemented division’s first in-reach program to allow peer recognition.Received Division Team of the Year Award – ‘Urban Air Initiative’ - 1999Received Division Employee of the Year Award – Admin/Technical Support -1999Received Division Superior Attitude Award - 1998

Operational duties comprised financial reporting and analysis, budgeting and planning, tax and insurance compliance. Responsible for auditing payroll and revenue accounts, maintaining documentation on all property and equipment and preparation of cash flow projection reports.• Created standardization for documentation submissions and a template for cash flow reports.