Heather Connell

Heather Connell Email and Phone Number

Product Developer | Innovation & Strategy Executive | Consumer Insight Enthusiast | Brand & Product Marketer @ Electrolux Group
Heather Connell's Location
Charlotte, North Carolina, United States, United States
About Heather Connell

A creative product professional with 15+ years of experience in product development, innovation, brand and product marketing. An insights driven, forward thinking, analytical minded product leader with deep expertise in innovation, translating big ideas into tangible solutions that serves both D2C and retail consumer needs. Experience in a variety of multi-channel, consumer product goods companies encompassing a variety of product categories. Exceptional communication, presentation and negotiation skills, proven leadership and relationship building experience.Excellent communicator; excels at presentations, and executive-level briefings. Extremely adept at quickly learning new products and concepts. Highly organized; excels at multi-tasking and client schedule management. Skilled in MS Office and Adobe tools.Specialties: product design/development, innovation, product marketing, brand marketing, global sourcing, product management, training and people development, cost negotiation, international business development, trend reporting and forecasting, and competitive analysis.

Heather Connell's Current Company Details
Electrolux Group

Electrolux Group

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Product Developer | Innovation & Strategy Executive | Consumer Insight Enthusiast | Brand & Product Marketer
Heather Connell Work Experience Details
  • Electrolux Group
    Director Of Brand Equity
    Electrolux Group Jun 2024 - Present
    Charlotte, North Carolina, United States
  • Electrolux
    Sr. Marketing Manager Brand, Product And Content
    Electrolux Sep 2021 - Jun 2024
    Charlotte, North Carolina, United States
  • Electrolux
    Sr. Manager Product Planning And Innovation - Food Preservation
    Electrolux Mar 2019 - Sep 2021
    Charlotte, North Carolina Area
    • Define, develop, and execute multi-brand strategic feature, innovation, and consumer experience roadmaps for all Food Preservation products; leveraging new product introduction planning to deliver organization strategic goals, channel growth targets and category financial objectives in support of the 5-year generation plan for 7 category platforms with P&L volume impact of $1.4B.• Craft and implement innovation market opportunities including channel strategy and supporting business cases… Show more • Define, develop, and execute multi-brand strategic feature, innovation, and consumer experience roadmaps for all Food Preservation products; leveraging new product introduction planning to deliver organization strategic goals, channel growth targets and category financial objectives in support of the 5-year generation plan for 7 category platforms with P&L volume impact of $1.4B.• Craft and implement innovation market opportunities including channel strategy and supporting business cases via thorough knowledge of industry, sales channel strategies, consumer targets, market landscape, product technology and specifications for all Electrolux and Frigidaire branded refrigeration products.• Support creation and development of go to market commercialization activities and materials, ensuring strong sell-in stories deliver clear communication of benefits to optimize new product placement.• Strong global cross-functional team leader, effectively driving 15+ multi-year feature module projects required to deliver platform sales and CTF targets as well as planned market share growth.• Skilled at crafting consumer experience stories and product strategy supported by data and insights across full ownership experience communicating and influencing within senior levels of the organization. Show less
  • Electrolux
    Sr. Manager Product Planning And Innovation - Dish And Fabric Care
    Electrolux Jul 2017 - Mar 2019
    • Built and executed robust 5-year strategic innovation roadmap for Fabric and Dish Care categories, ensuring features delivered differentiated solutions tied to consumer insights, supporting new product development with P&L volume impact of $700M+.• Leveraged strong consumer, market and channel knowledge to prioritize strategic growth areas supported by innovation portfolio activities; crafted competitive product specifications and lineups to ensure delivery of P&L goals and channel… Show more • Built and executed robust 5-year strategic innovation roadmap for Fabric and Dish Care categories, ensuring features delivered differentiated solutions tied to consumer insights, supporting new product development with P&L volume impact of $700M+.• Leveraged strong consumer, market and channel knowledge to prioritize strategic growth areas supported by innovation portfolio activities; crafted competitive product specifications and lineups to ensure delivery of P&L goals and channel strategy, driving YOY sales growth. Show less
  • Multiply Delicious
    Owner And Founder
    Multiply Delicious Sep 2009 - Jul 2017
    Charlotte, North Carolina Area
    MultiplyDelicious.com is a site devoted to healthy living through gluten free/paleo recipes, fitness, and every day endeavors. The site gets +500,000 page views per month with about 200,000 unique visitors. With a large following on Facebook, Twitter, and Instagram where I have continued to share recipes and passion for Paleo and a healthy lifestyle. I am also the author and food photographer of 2 cook books, Paleo Sweets and Treats (Fair Winds Press, 2013) and Paleo Superfoods (Fair Winds… Show more MultiplyDelicious.com is a site devoted to healthy living through gluten free/paleo recipes, fitness, and every day endeavors. The site gets +500,000 page views per month with about 200,000 unique visitors. With a large following on Facebook, Twitter, and Instagram where I have continued to share recipes and passion for Paleo and a healthy lifestyle. I am also the author and food photographer of 2 cook books, Paleo Sweets and Treats (Fair Winds Press, 2013) and Paleo Superfoods (Fair Winds Press, 2014), as well as an e-cookbook, Paleo Recipes for Every Day (2013). Her work has been seen in/on: SweatRX.com, LowSugarLiving.com, Spoonful.com, Paleomag.com, BreakingMuscle.com, StrongerFasterHealthier.com, QuarrySpoon.com, Pinterest.com, and many more!She has also participated in campaigns with brands such as Whole Foods, Swiss Diamond, Paleo People, and RadBar.Just by following the Paleo diet, I regained my health and I haven't looked back since. I am now a certified Holistic Nutritionist and committed to educating others on how Paleo can help them live a healthier lifestyle. I enjoy using the knowledge I have gained inside and outside the kitchen to help families implement Paleo successfully into their lives. Show less
  • Carolina Pad
    Director Of Product Management
    Carolina Pad Mar 2015 - Apr 2017
    Charlotte, North Carolina Area
    • Responsible for the product management and retail marketing of notetaking, organizational products, planners and arts & craft product categories, including the development and execution of short- and long-term growth strategies through quantitative and qualitative data analysis (e.g., consumer research, sales, competitive reviews, consumer reviews).• Drove 20% increase in sales by spearheading product development for assigned categories and devising retail marketing strategies for all… Show more • Responsible for the product management and retail marketing of notetaking, organizational products, planners and arts & craft product categories, including the development and execution of short- and long-term growth strategies through quantitative and qualitative data analysis (e.g., consumer research, sales, competitive reviews, consumer reviews).• Drove 20% increase in sales by spearheading product development for assigned categories and devising retail marketing strategies for all retailers.• Managed a team of 3 designers and 3 product managers to deliver top-notch products, earning a 95% customer satisfaction rate.• Streamlined category management, resulting in 10% reduction in costs and increased profitability. Show less
  • Carolina Pad
    Senior Product Manager
    Carolina Pad May 2014 - Mar 2015
    Charlotte, North Carolina Area
  • Fair Winds Press
    Cookbook Author And Food Photographer
    Fair Winds Press Aug 2012 - Mar 2014
    • Author and food stylist/photographer to two published Paleo Cookbooks; Paleo Sweets and Treats (2013) and Powerful Paleo Superfoods (2014).• Created 150+ paleo recipes, offering readers healthy gluten and dairy-free options that taste delicious.
  • Levenger
    Product Manager
    Levenger Mar 2006 - Jul 2012
    Delray Beach, Florida
    Men's and Gender Neutral Leather Briefcases and Bags, Small Leather Goods, Toys and Games, Lighting, Desk Accessories- Responsible for creating, owning, and championing the business including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability – all with a relevant focus on the consumer and the competition (current/future).- Recommended and outlined… Show more Men's and Gender Neutral Leather Briefcases and Bags, Small Leather Goods, Toys and Games, Lighting, Desk Accessories- Responsible for creating, owning, and championing the business including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability – all with a relevant focus on the consumer and the competition (current/future).- Recommended and outlined category direction and consistently evaluated for relevancy and new opportunities, acted in setting, analyzing and driving organizational and category goals.- Fully responsible for ensuring that product is consistent with market trends as well as business strategy.- Daily Communication with overseas vendors to assure correct product execution.- Manage International products provided by manufacturers in China, Italy, Thailand, and England.- Manage costing process to achieve Initial Markup goal and Average Unit Cost (AUC) goals, re-negotiating as necessary.- Developed and presented financial/operational plans to senior management, including updates on product plans, profit margins, and sales performance results.- Rank styles based on historical and current product performance, identifying redundancies in the product assortment, and plan/develop products. Show less
  • Evelyn And Arthur
    Product Development Manager, Women'S Private Label
    Evelyn And Arthur Feb 2005 - Mar 2006
    - Responsible of ownership of the product creation process from design to production for women’s knits and woven categories, with an emphasis on quality product development and timely completion of all tasks in accordance with the operating calendar.- Review prototypes for quality, execution, and fit, and provided information to factories in order to make necessary changes clear and organized.- Responsible for researching global markets in order to identify new trends, fabrics… Show more - Responsible of ownership of the product creation process from design to production for women’s knits and woven categories, with an emphasis on quality product development and timely completion of all tasks in accordance with the operating calendar.- Review prototypes for quality, execution, and fit, and provided information to factories in order to make necessary changes clear and organized.- Responsible for researching global markets in order to identify new trends, fabrics, techniques, etc.- Manage the sales, profitability, and inventory turn of a specific product category in a multi-store environment.- Worked with vendors regarding follow up on order status, on-time delivery, and reorders. Show less
  • Spanx
    Regional Merchandising Sales Manager, South Florida
    Spanx 2003 - 2004
    · Managed all outside sales, in-store product presentations/events, & client relationship management functions at retail/high-end distributor sites, including Bloomindale’s, Saks 5th Avenue, Neiman Marcus, & Nordstrom.· Developed strategic plans and sales initiatives, marketed/promoted products, & trained 3 part-time employees.· Partnered with public relations team to manage product publicity and press/media opportunities.· Planned & facilitated quarterly/annual meetings with sales… Show more · Managed all outside sales, in-store product presentations/events, & client relationship management functions at retail/high-end distributor sites, including Bloomindale’s, Saks 5th Avenue, Neiman Marcus, & Nordstrom.· Developed strategic plans and sales initiatives, marketed/promoted products, & trained 3 part-time employees.· Partnered with public relations team to manage product publicity and press/media opportunities.· Planned & facilitated quarterly/annual meetings with sales associates and distributors/retails managers. Show less
  • Gap Inc.
    Assistant Production Manager
    Gap Inc. 2001 - 2003
    · Negotiated and collaborated closely with sourcing channels, merchandising, planning, and distribution teams to execute production strategies, establish costs, and validate/manage schedules and orders.· Managed international products provided by manufacturers in Peru, Singapore, China, and India.- Monitored/directed product orders/quality assurance, and business relations with US, Mexico, and Dominican Republic manufacturing firms and accessories vendors.· Participated in fitting… Show more · Negotiated and collaborated closely with sourcing channels, merchandising, planning, and distribution teams to execute production strategies, establish costs, and validate/manage schedules and orders.· Managed international products provided by manufacturers in Peru, Singapore, China, and India.- Monitored/directed product orders/quality assurance, and business relations with US, Mexico, and Dominican Republic manufacturing firms and accessories vendors.· Participated in fitting garments and review product details to ensure product met companies design aesthetics as well as commercially acceptable quality standards. Show less
  • Gap Inc.
    Production Intern
    Gap Inc. Jun 2000 - Aug 2000
    · Managed/tracked production details, ensured purchase requests, and detail on order (DOO) accuracy.· Reviewed shipping exception reports (SCAN), created shipping summaries, gathered seasonal cost information from sourcing channels, and developed/distributed costing packages.· Performed brand strategy/management functions; developed strong links to internal/external business leaders.· Scheduled educational opportunities, including factory visits and technical/procedural training.

Heather Connell Education Details

Frequently Asked Questions about Heather Connell

What company does Heather Connell work for?

Heather Connell works for Electrolux Group

What is Heather Connell's role at the current company?

Heather Connell's current role is Product Developer | Innovation & Strategy Executive | Consumer Insight Enthusiast | Brand & Product Marketer.

What schools did Heather Connell attend?

Heather Connell attended Savannah College Of Art And Design.

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