Senior Manager: Content Strategy
CurrentBuild & oversee execution of content strategy across: social, press releases, website, blog, email marketing, collateral, video, graphic and other client-facing content.Advise campaigns and events managers on content mediums to use in their programs.Build & execute an organic, social media communications strategyDevelop and deploy a communications blueprint Build & execute brand-led marketing campaigns Build & manage relationships with identified journalists, social influencers, academics and othersDevelop templates to ensure best practices are consistently employedManage inquiries, schedule briefings, and coordinate interviews with influencer communityManage the company awards program, ensuring application to 10 high profile industry awards per yearOnboard & train a diverse bench of company spokespeople Oversee the relationship with marketing communications agenc(ies) Based on an agreed set of KPIs and metrics, report on the effectiveness of communications