Heather Craig

Heather Craig Email and Phone Number

Head of DTC and Operations at Lingo made by Abbott @ Abbott
Heather Craig's Location
San Francisco Bay Area, United States, United States
Heather Craig's Contact Details
About Heather Craig

Innovative, creative, tech-focused, and dynamic omnichannel marketing and business development leader with over 20+ years of experience. Strong working knowledge of consumer behavior, creating compelling product storytelling, and driving major company initiatives to drive massive revenue. Ecommerce leader who launched more than 15 e-commerce businesses, ran over 200 product marketing campaigns, opened more than 300 retail stores, developed more than 150 business development partnerships and hired and mentored over 120 individuals. Dynamic leader managing large to small teams. Lead Global Brand Marketing Initiatives along with smaller-scale regional execution.

Heather Craig's Current Company Details
Abbott

Abbott

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Head of DTC and Operations at Lingo made by Abbott
Heather Craig Work Experience Details
  • Abbott
    Head Of Dtc And Operations
    Abbott Oct 2024 - Present
    Abbott Park, Illinois, Us
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  • Abbott
    Director Of Ecommerce
    Abbott Apr 2023 - Oct 2024
    Abbott Park, Illinois, Us
    Leads the strategic direction and the operational excellence of the new Lingo DTC team. This role oversees all aspects of e-commerce operations, ensuring the smooth running of website management, content creation, pricing, inventory management, customer service mitigations, order processing, and fulfillment. Successfully creates strategy and processes with many cross-functional teams to continually respond to the business through rapid website changes.
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  • Fabfitfun
    Senior Vice President Of Ecommerce And Partnerships
    Fabfitfun Oct 2021 - Apr 2023
    Los Angeles, California, Us
    Oversaw over 300 brand partnerships, merchandising, and the digital experience for a lifestyle membership subscription box with over 1 million members. Led strategic planning and accelerated the growth of the subscription box, accounting for 50% of total sales within two years. Managed operating expenses and P&L responsibility for a large team during significant company growth. Led large cross-functional teams to align processes and operationalize business strategies. Also overseen the Media x Marketing exchange equity program, supporting investments and product development for up-and-coming brands. Extensive experience in e-commerce operations, logistics, and process creation, managing 3PL and Amazon partnerships.
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  • Fabfitfun
    Senior Director Ecom, Marketplace And Brand Partners
    Fabfitfun Aug 2020 - Oct 2021
    Los Angeles, California, Us
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  • Thehivenetwork
    Founding Member
    Thehivenetwork Jan 2019 - Apr 2023
    London, England, Gb
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  • Thredup
    Head Of Omni-Channel And Retail Partnerships
    Thredup Feb 2017 - May 2020
    Oakland, California, Us
    Successfully executed the omnichannel strategy for the world's largest online thrift store, opening the first physical store within three months with an innovative design concept. Led the development of a sales team and implemented new merchandising strategies. Expanded the brand's presence by opening seven owned stores and establishing 150 retail partnership locations. Operational Process Development and Strategy Specialist with a proven track record in creating and implementing efficient operational processes and procedures. Skilled in setting up new warehouses, creating new SKUs, and overseeing strategic and operational processes. Created the largest Resale as a Service program with retail and brand partnerships with renowned brands like Reebok, Hollister, and Gap Brands. Achieved triple-digit growth year over year, increased gross profit, and acquired high-value customers at a lower acquisition cost. Revolutionized the customer experience for second-hand shopping.
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  • The North Face
    Senior Director - Full Price And Ecommerce Merchandising And Collaborations, The America'S
    The North Face May 2016 - Jan 2017
    Denver, Colorado, Us
    Led brand and product launches, driving substantial business growth by implementing collaborative and innovative strategies. In addition, responsible for overseeing the development of digital merchandising strategies, including the use of cutting-edge algorithms and machine learning techniques. Through a six-month project, able to significantly reduce buying process time by 80%, leading to seamless product stories and ultimately driving increased sales. Strategically designed and rolled out a redesign and optimization of the buying team, resulting in improved sales performance and heightened customer satisfaction. Managed a variety of operational processes, including the successful implementation of a large-scale customization program and the execution of a highly successful Black Friday initiative.
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  • The North Face
    Director Of Ecommerce, The America'S
    The North Face Mar 2015 - Apr 2016
    Denver, Colorado, Us
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  • The North Face
    Divisional Merchandise Manager - All Categories
    The North Face May 2012 - Mar 2015
    Denver, Colorado, Us
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  • Tommy Bahama
    Divisional Merchandise Manager Women'S, Accessories And Home
    Tommy Bahama Feb 2006 - May 2012
    Seattle, Washington, Us
    Developed the vision and strategy for the re-launch of the Women's Category. Grew the dress business from 6% to 30% of the company. Led the initiative to re-design and launch the Home Collection. Oversee product sourcing, product development, assortment, financial plans and budgeting, sales, profitability, and presentation of Tommy Bahama women ‘s apparel and non-apparel. Led the assortment-building strategy that is a natural extension of the Tommy Bahama brand. Developing long-term and short-term merchandising strategy with strategic direction and color sense to achieve sales targets, profit margin, turnover, and reduced returns.
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  • Tommy Bahama
    Apparel Buyer - Women'S Sportswear And Swim
    Tommy Bahama 2005 - Oct 2008
    Seattle, Washington, Us
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  • Tommy Bahama
    Buyer/Product Developer - Men'S And Women'S Accessories And Shoes
    Tommy Bahama Feb 2006 - 2007
    Seattle, Washington, Us
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  • St John Knits
    Buyer/Product Developer - Sportswear, Coats, Swim, Accessories And Home
    St John Knits 2004 - 2006
    Newport Beach, Ca, Us
    Working in market on making accurate choices for regional buys as well as for National Advertising and National Window Styles. Completing seasonal orders and allocation in conjunction with managing boutique and customer requests. Weekly reporting through multiple reporting systems to CEO and Vice Presidents in regards to top sellers, National Advertising item performance and new shipment sell through. Maintaining consistent communication with all levels from District Directors to the customer in order to ensure the highest level of quality and service. Work directly with all accessory designers to develop and customize the accessory line. Working with the designers from start to finish on all aspect of the buy. Negotiating costs with the overseas factories in order to determine a retail that will ensure a high sell thru as well as a strong margin. Working closely with each boutique to create a buy that is regional for each store and ensure accurate allocation. Developing extensive line sheets for the boutique to pre-sell in order to achieve high sell thru’s. Working with Advertising to determine National Advertised items, and runway pieces.
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  • Nordstrom
    Assistant Buyer - Accessories
    Nordstrom 2002 - 2004
    Seattle, Washington, Us
    Assistant Buyer; Southwest Fashion AccessoriesMany Awards and Recognition which included: -2003, Number One Gross Margin in the Company.-2003, Number One Percent of Increase in the Company.-Received “Project Paris” award for San Diego Region, August 2003.-Received Cash Call Results Recognition for Accessory Division, August 2003.
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  • Nordstrom
    Department Manager - Accessories
    Nordstrom 2000 - 2002
    Seattle, Washington, Us
    Department Manager; Fashion AccessoriesMany Awards and Recognition which included:- 2000 Number one store increase in the company- 2000 Number one department increase in the store- 2001 Project Hawaii award recipient 7 times
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Heather Craig Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Fine And Studio Arts
  • Columbia Business School
    Columbia Business School
    Strengthening Key Account Relationships
  • Columbia Business School
    Columbia Business School
    Leading Digital Transformation That Matters

Frequently Asked Questions about Heather Craig

What company does Heather Craig work for?

Heather Craig works for Abbott

What is Heather Craig's role at the current company?

Heather Craig's current role is Head of DTC and Operations at Lingo made by Abbott.

What is Heather Craig's email address?

Heather Craig's email address is he****@****ike.com

What is Heather Craig's direct phone number?

Heather Craig's direct phone number is +192520*****

What schools did Heather Craig attend?

Heather Craig attended California State University, Long Beach, Columbia Business School, Columbia Business School.

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