Heather Craig Email & Phone Number

Abbott Park, Illinois, Us

Abbott Park, Illinois, Us

Leads the strategic direction and the operational excellence of the new Lingo DTC team. This role oversees all aspects of e-commerce operations, ensuring the smooth running of website management, content creation, pricing, inventory management, customer service mitigations, order processing, and fulfillment. Successfully creates strategy and processes with many cross-functional teams to continually respond to the business through rapid website changes.

Los Angeles, California, Us

Oversaw over 300 brand partnerships, merchandising, and the digital experience for a lifestyle membership subscription box with over 1 million members. Led strategic planning and accelerated the growth of the subscription box, accounting for 50% of total sales within two years. Managed operating expenses and P&L responsibility for a large team during significant company growth. Led large cross-functional teams to align processes and operationalize business strategies. Also overseen the Media x Marketing exchange equity program, supporting investments and product development for up-and-coming brands. Extensive experience in e-commerce operations, logistics, and process creation, managing 3PL and Amazon partnerships.

Los Angeles, California, Us

London, England, Gb

Oakland, California, Us

Successfully executed the omnichannel strategy for the world's largest online thrift store, opening the first physical store within three months with an innovative design concept. Led the development of a sales team and implemented new merchandising strategies. Expanded the brand's presence by opening seven owned stores and establishing 150 retail partnership locations. Operational Process Development and Strategy Specialist with a proven track record in creating and implementing efficient operational processes and procedures. Skilled in setting up new warehouses, creating new SKUs, and overseeing strategic and operational processes. Created the largest Resale as a Service program with retail and brand partnerships with renowned brands like Reebok, Hollister, and Gap Brands. Achieved triple-digit growth year over year, increased gross profit, and acquired high-value customers at a lower acquisition cost. Revolutionized the customer experience for second-hand shopping.

Denver, Colorado, Us

Led brand and product launches, driving substantial business growth by implementing collaborative and innovative strategies. In addition, responsible for overseeing the development of digital merchandising strategies, including the use of cutting-edge algorithms and machine learning techniques. Through a six-month project, able to significantly reduce buying process time by 80%, leading to seamless product stories and ultimately driving increased sales. Strategically designed and rolled out a redesign and optimization of the buying team, resulting in improved sales performance and heightened customer satisfaction. Managed a variety of operational processes, including the successful implementation of a large-scale customization program and the execution of a highly successful Black Friday initiative.

Denver, Colorado, Us

Denver, Colorado, Us

Seattle, Washington, Us

Developed the vision and strategy for the re-launch of the Women's Category. Grew the dress business from 6% to 30% of the company. Led the initiative to re-design and launch the Home Collection. Oversee product sourcing, product development, assortment, financial plans and budgeting, sales, profitability, and presentation of Tommy Bahama women ‘s apparel and non-apparel. Led the assortment-building strategy that is a natural extension of the Tommy Bahama brand. Developing long-term and short-term merchandising strategy with strategic direction and color sense to achieve sales targets, profit margin, turnover, and reduced returns.

Seattle, Washington, Us

Seattle, Washington, Us

Newport Beach, Ca, Us

Working in market on making accurate choices for regional buys as well as for National Advertising and National Window Styles. Completing seasonal orders and allocation in conjunction with managing boutique and customer requests. Weekly reporting through multiple reporting systems to CEO and Vice Presidents in regards to top sellers, National Advertising item performance and new shipment sell through. Maintaining consistent communication with all levels from District Directors to the customer in order to ensure the highest level of quality and service. Work directly with all accessory designers to develop and customize the accessory line. Working with the designers from start to finish on all aspect of the buy. Negotiating costs with the overseas factories in order to determine a retail that will ensure a high sell thru as well as a strong margin. Working closely with each boutique to create a buy that is regional for each store and ensure accurate allocation. Developing extensive line sheets for the boutique to pre-sell in order to achieve high sell thru’s. Working with Advertising to determine National Advertised items, and runway pieces.

Seattle, Washington, Us

Assistant Buyer; Southwest Fashion AccessoriesMany Awards and Recognition which included: -2003, Number One Gross Margin in the Company.-2003, Number One Percent of Increase in the Company.-Received “Project Paris” award for San Diego Region, August 2003.-Received Cash Call Results Recognition for Accessory Division, August 2003.

Seattle, Washington, Us

Department Manager; Fashion AccessoriesMany Awards and Recognition which included:- 2000 Number one store increase in the company- 2000 Number one department increase in the store- 2001 Project Hawaii award recipient 7 times

Bachelors Of Arts, Fine And Studio Arts

Strengthening Key Account Relationships

Leading Digital Transformation That Matters