Email Marketing Specialist
Current*Coordinate with marketing team on building and sending email marketing campaigns.*Coordinate with marketing team on concepting and building out email marketing program; to include defined templates, triggered customer flows based on behavior, and application of available analytics in order to fine tune marketing efforts.*Aggregate available email marketing data in order to more fully utilize customer behavior in order to target our marketing efforts.*Utilize all available tools to include, utm tracking, link management reporting, and concepting analytics dashboard.*Email list management, in order to fine tune analytics.*Build and maintain governance documents in regards to every facet of the email build and send process, the brand tone of voice, both the high level and over-arching analytics documents, and defined email templates in order to streamline the email creation process.*Run and track testing for emails to identify the most effective way to speak to customers.*Clean and stage webstore to improve functionality and aesthetics.*Utilize and define available educational resources in order to help define the brand strategy based on best practices.*Keep up education and training in order to stay on the technological pulse of available assets for email marketing, such as the current effort to implement BIMI, to improve deliverability and add another touchpoint to marketing strategy.