Heather Crocker Email & Phone Number

Hailey, Id, Us

Working at POWER is more than just a job – it's an opportunity to grow, make a real impact, and be part of a team that values continuous improvement and collaboration. These are the skills that I bring to work:Relationship Builder ExtraordinaireEvery day, I get to flex my social muscles, make meaningful connections with stakeholders, find common ground, and create win-win situations.Strategic MastermindI lead communication strategy sessions and craft plans that help stakeholders achieve their goals. It's like being a communications architect, designing the blueprint for success. Influence WizardUnleash my creativity to develop comms strategies that inspire action, shape thinking, and connect people to a greater purpose. With a team of pros, we're the driving force behind impactful messaging.Collaborative Content CreatorI work with a talented team to craft compelling copy, develop fresh content, and ghostwrite emails and articles with the brand voice. It's a creative playground where the best ideas rise to the top.Data DetectiveI love diving into the world of analytics to measure the effectiveness of our communication efforts. When metrics aren't available, I put on my detective hat and find innovative ways to implement them.Continuous LearnerStay on the cutting edge of corporate and internal communications by immersing myself in industry resources like PRSA, Gallagher, and Ragan. Plus, POWER supports my professional growth so that I can pursue certifications like APR. Culture AmbassadorI'm a student of POWER's rich history, vibrant culture, and strong brand. I'm part of a company that truly walks the talk inside and outside the office.Industry ExplorerI'm on a journey to learn about POWER's diverse business operations, services, and client industries. With supportive colleagues, informative publications, and a dynamic internal website, I witness the company's ethos of "Do Good, Have Fun, and Build Success" in action every day.

Athlos Academies is a social venture dedicated to student success. As an education service provider, Athlos supports public charter schools in all aspects of school management. The Athlos model incorporates movement, performance character, and academics in state-of-the-art facilities built around student learning.As Recruitment and Communications Director, I helped school leaders in Utah, Louisiana, Minnesota and Wisconsin tell their stories with marketing and communications. This included brand management, media relations, social media, websites, community relations, internal communications, crisis communications and professional development for school leaders. Accomplishments:Grew enrollment by 13% in one year, representing a significant revenue increase for the school.Increased qualified leads by 50% in one year through targeted marketing and communications campaigns.Achieved 55-57% monthly open rates for digital marketing campaigns.Repositioned Athlos Academy schools as trusted partners in their school communities through strategic partnerships, earned media, and community events.Responsibilities included:-Primary community relations contact -Managed and supervised a remote marketing team including a graphic designer and digital marketing coordinator.-Developed and implemented strategic marketing and communication plans for schools-Created, managed, and analyzed paid digital advertising campaigns -Coordinated events and community relations efforts-Worked closely with leadership teams to offer training, support, and motivation in retention and recruitment efforts-Monitored, evaluated, and reported on the effectiveness of various recruitment activities and events-Coordinated internal and external communication, including media relations and marketing materials-Promoted the Athlos brand nationally and in targeted regions-Presented information to stakeholders ranging from parents to school board members, in person and virtually

Hailey, Idaho, United States

Career HighlightsServed as first-ever Director of Communications; hired to build and operationalize a comprehensive school Public Relations program from the ground up.Advised Superintendent, School Board, and administrators on communications strategy. Developed and implemented annual internal and external strategic communications plans. Led district-wide message development for critical strategic issues.Created e-news campaigns with 50% open rates, far exceeding industry standards.Increased social media engagement of community constituents by 25%.Served as spokesperson and primary media contact for local, regional and state media, generating 1,804 local media mentions and ensuring message resonance for stories such as How one Idaho school district is ‘redesigning the system’ to help Latino students succeed in Idaho Statesman and Idaho Ed News (12/2019).Wrote and published content for website with 198,000 annual sessions. Improved SEO with manual and automatic audits for ADA accessibility. Hired, trained, and supervised Communications Specialist and Translator. Planned and executed communications for Supplemental Levy resulting in $3 million of revenue for staff, classrooms, and students. Led communications for a successful school choice campaign resulting in 20% increase in enrollment.Created opinion leader and stakeholder groups to inform executive leadership.

Responsible for all operations, including Board development, goal setting, communications, fundraising, donor events, grant-making and administration focused on innovative grants for educators and students. Accomplishments: - Led communications for Plant Facility Levy resulting in $60 million in revenue for infrastructure, technology and capital improvements.- Created new digital communications and events to attract donors and engage stakeholders. - Created compelling stories to illustrate impact of the Foundation on students and educators. - Doubled annual donations, implemented innovative grants and scholarships impacting educators and students.