Lead the design and implementation of processes for the Total Samples Program, ensuring operational consistency and alignment across global and regional teams.Collaborate with GTM, Merchandising, Product Development, Design, and Sourcing to support seamless sample execution and delivery.Drive process improvements to streamline sample tracking and enhance visibility across teams.Foster cross-functional collaboration to ensure alignment throughout the process build, supporting key business objectives.

As a seasoned consultant, I bring over two decades of leadership experience in product management, merchandising, integrated marketing, & sales in the consumer goods industry. I am a visionary leader with a proven record of leveraging business ingenuity & creative strategies resulting in multimillion-dollar revenue generation, increased market share, and business transformation. My expertise spans full life cycle product management, revenue generation, contract planning and negotiations, consumer research, and go-to-market strategies.I am a natural collaborator who champions cross-functional teamwork and performance, having led and empowered teams of up to 30 people across materials, design, development, merchandising, and product management. I have a deep understanding of the competitive landscape and market intelligence, having served in senior leadership roles in global organizations, including Brooks Sports, REI, Columbia Sportswear and Moving Comfort.As a consultant, I provide strategic counsel to companies looking to grow their business, launch new products, and increase market share. My consultative approach is based on deep insights into consumer behavior, market trends, and competitive dynamics, combined with a focus on data analytics, KPIs, and continuous process improvements. I am adept at aligning sales, product, and marketing strategies with business/financial plans, and am known for my ability to drive business growth and transformation.I am committed to diversity, equity, and inclusion, having launched multi-channel programs that aligned with my previous company's DEI goals, such as the "Run Proud" collection, celebrating the LGBTQ community. I have served as a board member of Camber Outdoors and am a current mentor in their professional mentoring program. As an independent consultant, I bring my wealth of experience and expertise to help companies achieve their business objectives and drive results.BTW, I make the whole process fun!

At Brooks, I served as a dynamic strategist of full life cycle product management, merchandising, partnership management, with full financial and business responsibility for Apparel and Bras. I served additionally as Interim VP of Apparel for one year and Interim Director of Design and Development for two years. I spearheaded all aspects of global product management, from ideation to NPI/launch. I effectively led and empowered 30+ personnel across Materials, Design, Development, Merchandising, and Product Management. I defined critical KPIs and success factors for divisional partners and teams. I also integrated sales, product, and marketing strategies with business/financial plans. Furthermore, I guided teams through leadership changes and introduced the merchandising function to accelerate the GTM process.• Reached #1 market share position for Apparel, with 70%+ Bra share.• Secured 40%+ growth, while reducing SKUs by 50%.• Increased profit margins from 36% to over 56%+.• Consumer Insights Steering Committee Leader spearheaded qualitative and quantitative research to gain valuable consumer insights that informed product strategies, marketing stories and led to successful innovative product launches.• Drove company sustainability targets, converting all products to 100% Bluesign® and 75% recycled materials.• Outlined and executed the 5-year Apparel financial plan and product strategy.• Rolled out an improved product calendar that includes innovation and cut time to market by 60 days.• Doubled event business revenue by developing Brooks branded gear.• Launched multi-channel programs that aligned with the company's DEI goals, such as the "Run Proud" collection, celebrating the LGBTQ community and partnership with key influencers to increase brand reach.

In this role, I was a proactive leader of product design, merchandising, and materials/color team management that created and executed major initiatives to propel the women's active apparel brand. I positioned the brand for immediate market competitiveness and leadership.• Directed, motivated, and mentored a 12-member team.• Revitalized the Apparel and Bra business unit, producing 72%+ in market share for the specialty market. Grew revenues by 27% and total unit growth by 34%.• Led first consumer research project that resulted in a clear focused strategy.• Achieved 89%+ apparel revenue growth and overall unit growth by 95%.