With big brand expertise + entrepreneurial experience, collaborates with various clients, brands, and small businesses in specialty, food & beverage spaces for:- Brand Marketing: Conduct research, social listening, and analytical assessments. Lead the creative development and implementation of new, defined, and refreshed brand IDs and equities – how else can people get to know "you," if you don't have a North Star understanding of "you"?- Omnichannel Digital Marketing: Holistic strategy… Show more With big brand expertise + entrepreneurial experience, collaborates with various clients, brands, and small businesses in specialty, food & beverage spaces for:- Brand Marketing: Conduct research, social listening, and analytical assessments. Lead the creative development and implementation of new, defined, and refreshed brand IDs and equities – how else can people get to know "you," if you don't have a North Star understanding of "you"?- Omnichannel Digital Marketing: Holistic strategy development with special focus on social strategy creation, including on social / digital / content / influencer ecosystem and in community connectivity to enhance awareness / reach / engagement with audiences where open to information- Brand Awareness via PR & Holistic Communications: Think full-funnel and across all communication channels for brand building and product launches (e.g., website, social media, influencer partnerships, event planning, experiential, business partnerships, earned media, collateral materials, key messaging, etc.). Create 360 campaigns and conduct DTC, B2B, B2C communication efforts, as well as CRM-Analytics & Insights Impact: Measure and report on communication effectiveness and provide recommendations for continuous improvement (initial results show event executions created 300% more sales vs. average, brand ID and content strategy increased followers by 20%) Show less

In SVP role since August 2016 (Promoted from SAE to AS to SAS to VP to SVP)Focus: Innovative Social & Creative Strategy- Social Strategy Visionary: Specialized in re/defining brand social personas, tone of voice, and content, platform approaches. Developed a groundbreaking Social Identity Strategy offering to give brands a more human heartbeat on social, increase engagement, and be ready to win in real time (created new ~$4M revenue stream).- Creative Team Leader: Passionate… Show more In SVP role since August 2016 (Promoted from SAE to AS to SAS to VP to SVP)Focus: Innovative Social & Creative Strategy- Social Strategy Visionary: Specialized in re/defining brand social personas, tone of voice, and content, platform approaches. Developed a groundbreaking Social Identity Strategy offering to give brands a more human heartbeat on social, increase engagement, and be ready to win in real time (created new ~$4M revenue stream).- Creative Team Leader: Passionate about fueling people's passion points. Led Creative Brand Strategy and co-headed Social Influence FLEX Teams. Drove big, bold thinking and trend awareness, as connected to culture, in new media and across social platforms for relevant opportunity identification (achieved direct report 100% promotion rate, sparked organic growth increases YOY).- Award-Winning Proven Impact: It’s all fun and games until you can’t prove impact. Connected to analytics and insights, evolving with the market and measuring ROI all along the way (secured industry awards for >10 campaigns to prove it).Brands: Charmin, Bounty, Puffs, Tampax, Always, Always Discreet, This Is L., Netflix, Clearblue, Vicks DayQuil, NyQuil, ZzzQuill, PURE Zzzs, VapoRub, Sinex, Metamucil, Pepto-Bismol, Prilosec, Align, Oral-B, Crest, Scope, Glide, FixodentSee example campaign clips below.Spotlight: Global Movement #LikeAGirl Winner of 14 Lions at Cannes, the PRWeek Global Campaign of the Year and Global SABRE Best-in-Show Award. Created the now iconic “Like A Girl” movement for Always to world-wide acclaim during 2015 launch and beyond:- "Always #LikeAGirl. Not only was it successfully executed, but it was perfectly timed, and I believe potentially foundational for #MeToo as well as myriad diversity initiatives that followed," noted in PRWeek Dec'19- “Still relevant and standing the test of time,” topped The Holmes Report 10 Campaigns of our Decade, nominated for best campaign in the last 20 years by PRWeek U.S. Awards, Mar'19 Show less

Promoted from AAE to AEClient: Best Buy - Supported the nation’s largest consumer electronics retailer, Best Buy, promoting Home Theater, Home Life, Exclusive Brands, Seasonal Campaigns – having created the first-ever digital initiative to "wow the unwowable" (aka teens), and worked remotely with 12 co-workers across six offices - Created an iconically recognizable brand asset and ambassador group of experts. Organized a network of 100+ Best Buy “BlueShirt” employee… Show more Promoted from AAE to AEClient: Best Buy - Supported the nation’s largest consumer electronics retailer, Best Buy, promoting Home Theater, Home Life, Exclusive Brands, Seasonal Campaigns – having created the first-ever digital initiative to "wow the unwowable" (aka teens), and worked remotely with 12 co-workers across six offices - Created an iconically recognizable brand asset and ambassador group of experts. Organized a network of 100+ Best Buy “BlueShirt” employee spokespeople. Executed media trainings to speak to key moments / products set brand apart vs. competition, who ultimately closed their doors Show less

Promoted from AC to AAEClients: Land Resource Companies - Cumberland Harbour and Grey RockKillearn Inc. - Waterfall Country Club and Kingwood Golf Club & ResortAmbling Companies - Ambling Universities Development Group, Ambling Land & ResortAtlantic Land & Development - Beach Bed & Breakfast-Promoted the 2004 and 2006 HGTV Dream Homes through Land Resource Companies’ selected properties’, Cumberland Harbour and Grey Rock; secured two separate Atlanta-Journal… Show more Promoted from AC to AAEClients: Land Resource Companies - Cumberland Harbour and Grey RockKillearn Inc. - Waterfall Country Club and Kingwood Golf Club & ResortAmbling Companies - Ambling Universities Development Group, Ambling Land & ResortAtlantic Land & Development - Beach Bed & Breakfast-Promoted the 2004 and 2006 HGTV Dream Homes through Land Resource Companies’ selected properties’, Cumberland Harbour and Grey Rock; secured two separate Atlanta-Journal Constitution “Homefinder” covers for top regional properties Killearn’s, Waterfall Country Club and Kingwood Golf Club & Resort. Show less