Heather Doe Email & Phone Number

- Lead a team of three marketing professionals.- Develop public relations strategies, marketing goals, editorial calendars, content development and distribution planning to build agency awareness and reputation.- Serve as the spokesperson and media contact with experience representing the agency through live and recorded radio and TV interviews, print media, online chats and conference presenting.- Coordinate on and off-site press coverage and press events; schedule and facilitate interviews with appropriate contact or client experts as necessary.- Create and ensure consistency of agency branding and develop innovative strategies for delivering effective marketing and communications.- Write, design, edit and proofread internal and external agency communications including, but not limited to, press releases, promotional materials, agency reports, presentations, speeches, blog posts, web content and social media messages.- Draft, finalize and issue 2-4 pitches or press releases per month for successful placement in media outlets.- Implement and manage entire social media marketing campaign including the launch of Facebook, Twitter, YouTube and LinkedIn pages and the agency’s blog.- Oversee agency website content and design.- Develop concepts for display booths.

- Designed and produced marketing materials including advertisements, booth graphics, promotional pieces and other forms of marketing collateral.- Researched & wrote content for publications including; agency newsletters, senior management messages, press releases, brochures, presentations and web content.- Researched, organized and represented the company at various trade shows and sponsorship booths.- Supported implementation of new logo and guidelines and enforced proper use.

- Developed manuals and user guides for online products lines.- Created content and updated department brochures and marketing materials.- Developed presentations and materials for most effective impact.- Presented to small and large groups.- Tripled loan volume in Nebraska and South Dakota marketing territory.- Developed and maintained over 90% of the loan volume market share in Iowa marketing territory.- Developed and maintained successful relationships proven to be beneficial to both employer and client- Served as the newsletter editor for the Iowa Association of Financial Aid Administrators.

Master Of Science (Ms), Apparel And Textiles

Emphasis in merchandising and marketing

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Science (Bs), Apparel And Textiles