Heather Doherty Email & Phone Number

Corvallis, OR, US

Corvallis, OR, US

• Inspire creative collaboration and productivity through calm and clear direction, strong interpersonal skills, effective communication, focused brainstorming, coaching and feedback to produce high-quality work that.
• Develop and implement integrated marketing plans that outline key audiences, identify distribution efforts across multiple channels, establish and maintain overall marketing budget, initiate hard deadlines and ensure.
• Manage creative process, including overseeing graphic and web design, videography, storytelling and UX writing
• Led successful COVID-19 pivot development of Beaver Lodge, the digital hub and newsletter
• Served as thought leader and marketer for OSU Connections launch, an online networking portal and app
• Developed project management system including software templates, CRM roadmapping strategies, creative brief, project intake form, kickoff meetings, marketing plans, content calendars and social media review process

Corvallis, Oregon, US

• Led print mail creative marketing campaign that won goal, division winner, Best in Show at 2018 UPCEA Marketing Awards
• Managed Ecampus’ first TV commercial on Hulu; planned the San Francisco recording trip, managed the budget, served as day-of lead and creative director
• Managed strategic cross-functional marketing campaigns and lifecycle marketing communications from concept to completion; ideation, creative brief development, content development, project management, audience.
• Served as the content strategist; ideation, development, planning and SEO; establish processes/priorities/editorial schedules, CRM roadmap ideation and development, analyze data, recommend innovative ways to engage.
• Ideated, implemented and managed Ecampus News, a WordPress blog; leading design, posting content, writing and editing stories, managing editorial calendar and freelancers, establishing and optimizing SEO and UX.
• Served as marketing video and photo manager; budget management, determine priorities/timelines, planning/strategy, project management, assign/review work, manage freelancers, conduct interviews/build relationships

Corvallis, Oregon, US

Manage strategic cross-functional marketing campaigns and initiatives from concept to completion in support of Oregon State Ecampus, a national leader in online education; ideation, creative brief development, content strategy and development, project management, stakeholder alignment, key performance measurement and more. Serve as the marketing.

• Project manager, writer, editor and creative director for the 2018 All-Star Employer marketing campaign
• Planning; collaborated to develop overall campaign theme and promotional schedule
• Communications; created and executed communications plan, writing and distributing all content
• Partnerships; coordinated communications with and developed content for promotional partners – Portland Business Journal and Beaver Sports Properties
• Art direction; for print and digital deliverables

Corvallis, OR, US

• Content strategy and development for the college’s online news site, Synergies (synergies.oregonstate.edu)
• Writer/editor; for feature stories on students, faculty, events, research and programs
• Content creation; for webpages, newsletters, social media, brochures, posters, events and digital signage
• Videographer; for student and faculty feature stories, research informational stories and events
• Content distribution; via the college’s website, campus communicators, public health publications, etc.
• Event planning

• Served as ABC affiliate KEZI 9 News’ Corvallis bureau multimedia reporter, covering all topic areas
• Produced all aspects of news stories, including breaking news; set up stories, interviewed subjects, shot video, wrote and edited stories, reported live and via recording
• Reported on two stories daily with multiple versions of each for TV and online; worked under extreme deadlines
• Client relations; with various stakeholders in Corvallis and surrounding towns, including law enforcement, government and fire officials, local businesses, OSU administrators, etc.

Greenwich, CT, US

Being a babysitter was my very first job, and one that I held for many years for various families on the side of schooling and other positions. This was my first experience with real responsibility, and it's important to include here on LinkedIn as it's the role that showed me who I am and proved who I can be. I learned dependability, leadership.

Served as a local TV reporter; interviewed subjects, shot video, wrote and edited stories, reported live and via recordingHearst Awards – Hard News Category – Honorable Mention 2010

As a lifeguard, swim instructor and head dive coach for 250+ children ages 3-18, these positions taught me many life and work skills that I still use to this day, including leadership, creativity, independence, responsibility, reliability, dependability and skill-specific techniques such as CPR and first aid.

Tempe, AZ, US

As a soccer coach for children ages 3-5, I learned the importance of being a role model to others. I attained various skills in this position, including reliability, dependability, leadership and creativity.