• Increase awareness and elevate status of the College of Nursing through news, social media, web traffic and printed materials• Write press releases, web news stories, newsletters, and other material• Design posters, postcards, and brochures• Provide event promotion through printed materials such as posters and programs, photography services, and follow-up news articles• Manage social media channels such as Facebook, Twitter, and LinkedIn• Write search engine optimized content and oversee website consistency

• Planned and executed experiential marketing events and product launches for various Diageo brands in Massachusetts• Provided client with feedback on events and reactions to brands using Salesforce and photos• Ensured all brand ambassador staff embodied brand ideals and follow event guidelines• Assisted in maintaining local MKTG staff information website, social media, and scheduling sites

• Oversaw all elements of clients’ promotional events in western Massachusetts, as well as ten additional states on national campaigns• Collected event feedback, trained staff, and developed client relationships• Generated interest in clients’ events using social media

• Gathered and reported news for award-winning station with on-air newscasts, website, and a 70k+ social media following• Created on-air news packages for air by generating stories, reporting, writing, voicing, and shooting video • Selected content, made editorial decisions, wrote scripts, and oversaw on air broadcast, adding breaking news and making real-time updates to the 10 and 11PM broadcasts• Consistently increased newscast viewership over six evaluated periods as a producer

• Raised awareness of Sidney Frank's portfolio of spirits to the general public through individual and group interactions focusing on education and positive association with brand qualities • Embodied brand ideals and image at small and large scale events • Developed relationships with client and customer accounts across Massachusetts

• Worked as multimedia journalist, with Capitol press credentials, reporting news stories to be used on-air in Texas as part of graduate program thought Syracuse University• Shot and edited video for all stories• Established Capitol Hill press contacts and sources

• Shadowed reporters in the field• Shot and edited video for reporters' stories• Wrote anchor scripts• Practiced performance and making TV news packages

• Wrote and reported for award winning website• Covered elections and political news• Reported specifically on the campaign in New York's 25th Congressional District

• Wrote press releases and stories for local newspapers and The Trustees' magazine• Maintained press clippings books and press contact lists• Helped to organize marketing campaigns and network with marketing partners