Heather Edington Email & Phone Number

- Developed and executed highly-effective marketing strategies that increased brand awareness, improved lead generation, and drove business growth for a diverse clientele. - Designed and implemented a 36-touch marketing program that utilized direct mail, email, social media, and events to generate a 17% conversion rate.- Managed and grew social media accounts, including Facebook, Instagram, Youtube, and Google My Business, resulting in a significant increase in followers and engagement rates.- Led the creation and execution of multiple marketing campaigns across various platforms, resulting in increased brand visibility and customer acquisition.- Successfully planned and executed a variety of events, including seminars, client appreciation events, social events, and community fundraisers, achieving high attendee satisfaction and increased engagement levels.- Designed and produced eye-catching marketing materials and assets, such as flyers, door hangers, postcards, booklets, and PowerPoint presentations​.​- Worked closely with the operations team to promote homes for sale and services, such as scheduling photography, videography, and signage installation, arranging inspections and open houses, creating promotional materials​,​ and advertising on social media.- Staged and styled listings to enhance their attractiveness to potential buyers, resulting in increased sales and profits.- Assisted in building, implementing, and managing scalable systems for sellers, buyers, lead generation, information management, vendor management, and back-office support, improving efficiency and productivity across the board.

- Oversaw day-to-day operations of the agent services department, including onboarding new associates and conducting system trainings.
- Developed and implemented comprehensive training programs and services to support agent growth, success, and retention.
- Successfully planned and executed a variety of corporate, social, educational, and community events.
- Managed the creation and execution of impactful marketing and branding materials for individual agents and teams, ensuring strict adherence to brand guidelines.
- Cultivated strong relationships with preferred vendors and service providers, securing select vendor sponsorships to generate passive revenue streams for the Market Centers.
- Spearheaded social media management efforts to enhance brand presence and engagement.
- Managed and executed weekly email campaigns using Mailchimp.
- Provided ongoing support to agents for their day-to-day marketing needs and promptly addressed any inquiries.
- Efficiently managed calendars and made travel arrangements for executive leadership staff and agents.

Brainerd Floral

- Provided executive assistance and support for leadership staff and agents- Oversaw front desk operations and managed administrative tasks- Managed filing and input of MLS listings and changes- Scheduled and prepared office trainings and regional events- Created marketing materials for agents and office- Managed social media accounts and created content specific to the office

- Established and grew a catering division for popular brewery and restaurant, creating contracts, menus, and training guidelines.- Developed and implemented efficient systems for executing events at off-site venues, ensuring seamless experiences for clients and guests.- Managed all aspects of catering operations, overseeing front-of-house and back-of-house teams to deliver exceptional service and high-quality food.- Planned and executed successful catering events as well as in-house brewery events, coordinating logistics and logistics of all event aspects.

- Spearheaded development and execution of strategic plans to drive growth and achieve organizational objectives.- Drove cost savings and streamlined operations by implementing efficient processes and procedures.- Led fundraising and community relations efforts to foster strong partnerships and support for the Foundation's mission.

Ham Lake, Mn

- Managed events of different sizes and types including weddings for up to 400 guests.- Collaborated closely with clients to plan and execute events, ensuring all aspects of the event were carried out seamlessly.- Created accurate Banquet Event Orders (BEO) to communicate event details to relevant departments, facilitating the successful execution of events.- Managed financial aspects of events, including invoicing, collecting and recording deposits and payments.- Fostered strong client relationships through prompt and effective communication, accommodating special requests and last-minute adjustments.- Ensured venue was ready prior to guest arrival, coordinating floor plan, bar set-up, and menu.- Led a team of event staff to ensure the successful execution of events.- Received positive feedback from clients or guests, demonstrating a commitment to customer service and satisfaction.

Minneapolis, Mn

- Supervised and assisted service staff to ensure optimal customer satisfaction, product quality, and presentation standards.- Accurately hired and trained staff on logistics and procedures, contributing to a smooth and efficient operation.- Created and implemented training programs for service staff, resulting in improved customer service, increased sales, and reduced turnover.- Collaborated with kitchen staff to ensure food quality and presentation met customer expectations, resulting in positive reviews and repeat business.- Adhered to company standards to minimize costs, including food, beverage, supply, utility, and labor expenses.- Managed financial duties, such as invoicing, daily deposits, and reporting, to ensure accuracy and timely completion.- Directed advertising and merchandising efforts, which contributed to increased business and revenue.

- Demonstrated exceptional leadership and communication skills to ensure outstanding customer service and a smooth operation.- Managed restaurant floor operations to achieve high levels of customer satisfaction.- Conducted comprehensive training sessions for new employees on logistics and procedures, resulting in a more efficient operation.- Provided exceptional customer service, maintaining a clean and organized work area and addressing customer concerns promptly.- Developed a comprehensive knowledge of the menu to effectively answer customer questions and provide recommendations.- Efficiently managed multiple tables while maintaining a positive and professional demeanor.- Accurately processed payments and operated point-of-sale systems for efficient transactions.- Collaborated with team members to coordinate orders and ensure a smooth operation.