Heather Edwards Email & Phone Number

Marion, Nc, Us

Marion, North Carolina, United States

PROJECT DEVELOPER – EXECUTIVE DIRECTOR (07/2018 to Present)Grant funded position for the LFAC and Foothills Food Hub, a $1MM project focused on implementing food hub construction and planning. Manage ongoing county food support, serving 1,000+ households at the height of Covid 19 support, responsible for distributing over 1,000,000 pounds of food in 2020. Manages team of four. Manage distribution operations and project development on behalf of the Food Hills Food Hub: fund raising, (over $3,000,000 to date) marketing, community coordination, farmer engagement and increasing farmer marketing opportunities through state and federal grants, onboarding organization as a Human Services Organization for the NC Medicaid Healthy Opportunities Pilot and other activities as it relates to food support and construction of the final Foothills Food Hub. STRATEGIC THOUGHT LEADER (2013 to Present)Active member of the food access work in the county since 2013. She served as first chairperson of the McDowell Local Food Advisory Council. She also served as Data Analyst / Evaluator for the Community Engagement Project. Heather worked with grass roots leaders to determine strategies for engaging the community on various topics. Working with Centro Unido Latino Americano (CULA) leadership, created an evaluation to help assess the needs and the concerns of the Latino community in McDowell County. The is an ongoing relationship that will include the engagement of Latino farmers to ensure their inclusion in community discussions. As an analyst on community engagement projects, she provided strategy support and partnership on how best to connect existing groups to the forum and ensure successful partnerships. For the local farmers market, she created and compiled data for a food access survey to help better understand the needs of the community that provided insight into the what the community wanted in terms of access to local food.

• Managed home loan campaigns, ensuring partners requirements are fulfilled using Bank of America data and processes. Using datasets of 1,000,000+ records from multiple databases and various platforms. Building or altering code to align with partner Business Requirement Documents (BRD). Experience with ETL processes and procedures. • Acted as translator between product and marketing partners and the more technical production team of project manager and data analysts – SAS and SQL developers in the US and India. • Responsible for ensuring the data used meets the intention set forth and approved by legal and compliance partners, also meets federal regulations around privacy and usage. • Provided information-based analysis through the implementation and design of automated pricing metrics and reports using SQL and SAS. Reporting KPI to senior (Sr and Exec VP level) management • Translated and compiled standards for home equity and mortgage data conversion after the purchase of new loan portfolios

Worked as a consultant to Tidelands Bank providing support to the executive leadership on marketing initiatives and managing the agency relationship

• Reported to Chief Operations Officer as a member of Senior Management Team of 8 people that established strategic marketplace vision, direction, and leadership consistent with Tidelands’ goals and charter• Provided strategic direction and leadership for all bank marketing activities• Planned and managed annual budget of approximately $1 million• Designed, implemented, and facilitated annual marketing plan for the bank• Lead brand transformation initiative across the bank – both internally and with existing and new customers• Introduced and co-developed new product that brought in new customer segments, oversaw all new creative and campaign to include various publications across the coast of SC and very successful direct mail campaign – the product continues to be a successful to date• Directed and responsible for the success of six branch grand openings in three different regions in eleven months growing from approximately $336 million in assets to $770 million during that time

• Provided customer perspective as part of the design team for the BankMetrix Leads software system – primarily responsible for creating test user scenarios ensuring best possible design and usability • Maintained test environment on SQL Server to test new versions and fixes• Tested software and communicated issues to developers for improvements based on customer needs and break fixes • Conduct needs assessments of bank marketing and sales process and procedures, identify risk and opportunities to meet and expand program goals• Developed and managed client relationships to create marketing programs using database marketing that improve client’s customer retention, cross-sell, and new customer acquisition • Created, delivered and managed training programs for BankMetrix Leads software system • Developed and implemented strategies to expand D2K products and create and maintain strategic business partnerships

• Consulted with banks to improve sales and marketing processes during the implementation of SynapseEBM System (an online CRM system that supports customer behavior modeling)• Communicated necessary changes to the software based on bug fixes and customer needs• Provided information on banking systems to ensure changes would be consistent across platforms• Designed, developed and delivered instructor-led software systems training, customized to incorporate existing bank sales procedures, for banks ranging in size from $10 to $14 billion

• Responsible for overall direction and coordination of NCFC marketing database programs from conception to evaluation: ROI presentation, business analysis, data and process modeling, quality assurance, data warehousing, data integrity and compliance with bank, federal and state privacy policies (DNC, Gramm-Leach-Bliley Act, DMA standards). • Primary NCFC customer data contact for internal departments (retail banking, internet banking, business banking, investment and insurance services and product development) • Between 2002 and 2004, the bank increased customer profitability by 10%, average number of services per customer household by 7%, and decreased customer attrition by 10%.• Determined bank selection criteria (average 1 million piece mailings) using a combination of response data, customer behavior modeling, prospect mapping, and purchased demographic data from sources such as Acxiom and Equifax.• Managed and supervised delivery of database marketing and consultation services to external banking clients ranging in size from $10 billion to $164 billion in assets• Implemented test retention program; determined product selection and customer treatments resulting in 45% increase in profit (comparing test to control group)• Created and managed delivery of face-to-face training to all NCFC branch retail sales associates (400 bank branches) during roll out of company wide contact management system

• Managed development and delivery of web based services (training, course development, learning management software) and products (Blackboard, WebCT,etc) to university clients ($50K to $2.5M+) • Managed off-site team of technical consultants and project manager• Worked with sales executives to identify and secure new business, especially new technical components for university wide integration• Developed processes for integration methods, budget development and reporting mechanisms• Provided technical administrator training for system administrators and data specialists

• Technical contact and support for major telecommunications Customer Relations Management (CRM) project• On call support for UNIX server supporting the software• Tracked issues using helpdesk software, determined group for correction• Made data changes as necessary to the Oracle database for high level corrections

• Reported to Chief Technology Officer; managed team to design and develop a variety of web based products (employee assessments and online RMCR compilation)• Responsible for process improvement and technical liaison to sales and customer service departments • Developed budgets, cost accounting reports and financial forecasts• Developed company financial statistical information and reports, developed initial process for data presentation

• Analyzed air, water and soil samples for volatile carbon compounds listed by the EPA • Maintained software and instrumentation (Gas Chromatography Mass Spectrometer GCMS) used to identify chemical compounds

Bs, Chemistry

Education record