Heather Esterline Email & Phone Number

Provide divisional oversight of men’s and women’s fashion footwear and bags and accessories, playing critical role in shaping product offerings, customer experience, and financial performance. Develop and align merchandising strategies with overall business objectives and market trends, managing $550M in total volume and working with 250 brands across both divisions. ● Leveraged data and analytics from brands and products to capitalize on untapped opportunities, eliciting 5% YoY… Show more Provide divisional oversight of men’s and women’s fashion footwear and bags and accessories, playing critical role in shaping product offerings, customer experience, and financial performance. Develop and align merchandising strategies with overall business objectives and market trends, managing $550M in total volume and working with 250 brands across both divisions. ● Leveraged data and analytics from brands and products to capitalize on untapped opportunities, eliciting 5% YoY growth.● Focused on margin erosion mitigation. Conducted root cause analysis to identify discount liability and determine how to negotiate discounting with brands. Improved net margin by 2%. Show less

Tapped by leadership to integrate co-op marketing team functions into buying team as result of organizational restructuring. Reimagined co-op marketing framework, including designing compelling programs to drive brand visibility, sales growth, and mutual success. ● Outperformed $6M target, yielding $11.5M.● Onboarded 250 brands in sponsored ads program and exceeded 6X return on ad spend (ROAS) goal, achieving 12x in first year.

Directed entire procurement process from selecting merchandise to ensuring optimal inventory levels, contributing to overall sales and profitability goals. Supported team of 4, influencing approximately $350M in sales in first leadership role. ● Developed and positioned team to consistently achieve quota, yielding 25% growth rate across 100 brands. Negotiated additional $5M in discounting.● Directed initiative to improve photo PO time to site. Coordinated cross-functional team to ensure… Show more Directed entire procurement process from selecting merchandise to ensuring optimal inventory levels, contributing to overall sales and profitability goals. Supported team of 4, influencing approximately $350M in sales in first leadership role. ● Developed and positioned team to consistently achieve quota, yielding 25% growth rate across 100 brands. Negotiated additional $5M in discounting.● Directed initiative to improve photo PO time to site. Coordinated cross-functional team to ensure items did not go live until full purchase order completed, meeting customer expectations and reducing negative reviews by 85%. Show less

Monitored industry trends, conducted market research, and analyzed consumer behavior to identify new opportunities and source right products. Nurtured relationships with high-volume and high-touch vendors and managed inventory to meet customer demand. • Earned recognition as top performer, meeting targets. Grew Birkenstock business by 20% in 2017 and 15% in 2018, Clarks Women’s business by 50% in 2013, Born business by 30% in 2012, and FitFlop business by 44% in 2012.