Heather Farber Email & Phone Number

Wilmington, Delaware

Greater Philadelphia Area

Led the only Philadelphia-based nonprofit that has been systematically reopening and operating volunteer-run libraries in public schools. Oversaw the administration, programs, and strategic plans for the organization along with fundraising, marketing and community outreach. Appointed as Executive Director in July 2016 after having served in an interim capacity since March. In the short time as Interim Executive Director, reduced operational expense without impacting programming, expanded volunteer engagement, and set in motion an evolution of WePAC’s school partnership model.

Served as General Manager with P&L responsibility for the NRG Home and Energy Plus segments of NRG's retail business in the East region. Assumed the position in July 2014 after a significant leadership and organizational change, and promoted to Managing Director in October. Team drove pricing and margin management, acquisition strategy, retention strategy, customer experience, business intelligence, and co-brand and affinity partnership management. Oversaw major brand transition and introduction of the NRG Home brand in the East.

Led marketing and relationship management team responsible for driving marketing communications and partnerships for multiple brands within the NRG Energy family in the Northeast.

Led strategic team that adeptly identified, assessed, and launched expansion markets while also managing growth, profitability, and regulatory functions within Energy Plus’s nine existing electricity and natural gas retail markets. While guiding team, also maintained role as P&L owner and business director for two leading electricity and natural gas markets which contributed nearly 55% of total EBITDA. Oversaw regulatory filings, pricing communication, and competitive intelligence functions. Actively served as business owner on major initiatives such as portfolio re-branding after NRG acquired Energy Plus.

Launched natural gas as a new business line to complement core electricity product. Strategically developed and executed incubator launch approach for proof of concept, which minimized core business resource drain during startup. Drove effective phased market rollout by analyzing market opportunities and building business cases. Led development of all operational processes, training and marketing plans and interactions with regulatory bodies, utility companies, legal counsel, and operational vendors.

Led acquisition marketing for Juniper-branded and numerous co-branded credit card segments covering partners such as US Airways, L.L.Bean, Carnival, Farm Bureau Bank, and many others. Oversaw list processing, print production, creative development, and marketing compliance teams.

Held various positions across the Advertising, Direct Response Marketing, and Product Development divisions, progressing from Officer to First Vice President.

Held progressive direct marketing roles to drive new and renewal subscriptions for TV Guide, Mirabella, and The Weekly Standard magazines, then all brands under News America Publishing. Member of the launch team for The Weekly Standard.

Ba In Advertising, Minor In Economics

Activities and Societies: University Scholars ProgramSumma Cum Laude

Mba, Management