Heather Feit Email & Phone Number

Nyc

Executive Vice President at Day One Agency

Ny, Ny

Lead all aspects of strategic media relations planning and execution of integrated marketing campaigns across multiple disciplines to help clients decode the ever-changing media environment.Develop and oversee corporate and consumer communication programs with a focus on perception-changing brand positioning including management of national media relations teams, sponsorships and events, and celebrity procurementExecute integrated communication and marketing plans in a fast-paced agency environment with an emphasis on consumer products, fashion, and entertainmentHead of New York Brand Communications team. Responsible for management of 25+ employees, oversight of staff, culture development, and cultivating and growing employee relationsResponsible for $4M in annual client P&Ls and management of agency operationsOversee talent selection and booking, publicity outreach, and securing high-profile media coverageResponsible for cultivating new business opportunities and lead on all fashion new business opportunitiesClients Include: American Express, Pepsi, Cole Haan, Coach, and Columbia Sportswear

•Developed and executed seasonal publicity strategies to reinforce Coach’s fashion credibility, supported key marketing initiatives, new product launches, new store openings, executive media opportunities and brand stories. •Worked with retail and marketing teams to create an integrated global marketing campaign for all brand initiatives including product launches and store openings. •Worked with Coach International to develop a cohesive launch strategy for the brand in new European markets. Oversee PR strategy, PR agencies and events for the launch of the brand in these new markets.•Oversee all domestic and international events. •Responsible for overseeing all Coach internal events.•Liaison for Coach philanthropic, which includes charities such as Breast Cancer Research Foundation and Peace First.

• Established Coach’s global public relations policies and practices with international accounts and PR agencies. Key corporate liaison for international press offices in Tokyo, Hong Kong, Taiwan, Malaysia, Singapore, Thailand and Mexico.• Implemented regional, international, feature and broadcast press efforts for Coach. Significantly increased quantity and expanded quality of Coach’s product placements in new markets, including all fashion and lifestyle publications.• Public relations liaison for Coach licensees.

Public Communications

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