Heather Feit Email & Phone Number

NYC

Executive Vice President at Day One Agency

NY, NY

Lead all aspects of strategic media relations planning and execution of integrated marketing campaigns across multiple disciplines to help clients decode the ever-changing media environment.Develop and oversee corporate and consumer communication programs with a focus on perception-changing brand positioning including management of national media relations.

• Developed and executed seasonal publicity strategies to reinforce Coach’s fashion credibility, supported key marketing initiatives, new product launches, new store openings, executive media opportunities and brand.
• Worked with retail and marketing teams to create an integrated global marketing campaign for all brand initiatives including product launches and store openings.
• Worked with Coach International to develop a cohesive launch strategy for the brand in new European markets. Oversee PR strategy, PR agencies and events for the launch of the brand in these new markets.
• Oversee all domestic and international events.
• Responsible for overseeing all Coach internal events.
• Liaison for Coach philanthropic, which includes charities such as Breast Cancer Research Foundation and Peace First.

• Established Coach’s global public relations policies and practices with international accounts and PR agencies. Key corporate liaison for international press offices in Tokyo, Hong Kong, Taiwan, Malaysia, Singapore.
• Implemented regional, international, feature and broadcast press efforts for Coach. Significantly increased quantity and expanded quality of Coach’s product placements in new markets, including all fashion and.
• Public relations liaison for Coach licensees.

Public Communications

Education record