Heather Fessler Devendorf Email & Phone Number

Texas, United States

• Develop compelling narratives using data-driven insights to help guide clients in the financial services, retail, healthcare, insurance, and automotive industries.
• Partner with internal departments to effectively coordinate project planning, defining objectives, and producing deliverables that meet client needs.
• Collaborate with business development and account management teams to actively contribute to new business development, account expansion, and client retention endeavors.
• Regularly deliver high-quality reports and presentations that consistently meet client deadlines.
• Lead and cultivate a team of direct reports, overseeing employees at the associate and manager levels to ensure the delivery of impactful results.
• Act as a champion for Campaign Effectiveness within the organization, serving as a go-to expert on Morning Consult’s campaign effectiveness product. Support others by helping to formulate compelling client pitches as.

Carlsbad, CA

• Built and managed a consumer research program that includes continuous brand and ad tracking, brand equity, conjoint pricing analysis, choice modeling and other adhoc projects for multiple brands as a team of one.
• Conducted in-depth analysis of proprietary research data and leveraged syndicated data to help uncover key trends and insights within the golf industry.
• Produced high-quality written analysis of research findings that synthesized complex data into easily digestible narratives for C-level executives, marketing, product teams, R&D, and sales teams.
• Delivered presentations at research industry events, company sponsored events, and internal department-wide meetings effectively communicating complex concepts to diverse audiences.
• Worked closely with internal clients as a subject matter expert, providing guidance and recommendations based on industry expertise.
• Evaluated, selected, and managed outside vendors and consultants throughout the entire project lifecycle.

Chicago, IL

• Wrote clear and concise research reports with actionable insights.
• Organized and managed quantitative online testing projects focused on consumer response to various advertising mediums, including the effectiveness of marketing campaigns and ways to improve them.
• Created project strategies for custom research projects and managed project timelines.
• Worked with clients to assure survey and project accuracy, as well as data interpretation and presentation.
• Wrote questionnaires from scratch for custom research studies.
• Worked with direct reports to assure survey and project accuracy while providing training, guidance, and support.

Chicago, IL

• Autonomously and effectively managed various types of research projects.
• Anticipated and forecasted solutions to research issues.
• Translated data into analytical stories.
• Wrote clear and concise research reports with recommendations to clients incorporating sales data.
• Proactively used analytical tools to add value to data interpretation.
• Served as the key internal contact and contributing member to external clients.