Heather Fields Email & Phone Number

San Francisco, California, US

Newton, Massachusetts, US

San Clemente, CA, US

Columbia, Maryland, US

Bethesda, MD, US

• Managed a high performing team comprised of 3 sales executives and 2 admins in addition to 6 Marriott Select Brand hotels, including 3 downtown and suburban hotels.
• Owned the relationships with both Marriott and franchise ownership, leading in terms of owner’s meetings and monthly calls.
• Provided leadership in talent acquisition and development, maintaining full responsibility for the hiring, training, and development of both the sales executives and admins.
• Led funnel management for both the hotel and individual sellers, spearheading weekly strategy calls, funnel review calls, and monthly GM meetings.
• Drove the creation and execution of yearly hotel action plans and goal setting to drive goal achievement and performance improvements.

• Represent both hotels at several entertainment tradeshows, including Tour Connections Los Angeles, Tour Connections New York City, Tour Connections Nashville, and Marriott Entertainment Holiday Events.
• Place sales calls to major studios, production offices, travel departments, and entertainment travel agents to create brand loyalty in addition to attending tradeshows to build relationships with the major players.
• Entertain top-level media/broadcasting company executives, record labels, film and television studios, and travel agencies to increase the market share of the properties represented.
• Partner with the Visit New Orleans Film Office and the Louisiana Entertainment Division of the Louisiana Economic Development Department to obtain updates on the market, including future projects, growth in production.
• Negotiate all contracts for film and TV groups with "Above the Line" clientele, including all entertainment groups.
• Successfully book travel for all transient entertainment and luxury reservations.

• Represented all hotels managed at entertainment tradeshows, including Tour Connections Los Angeles, Tour Connections New York City, Tour Connections Nashville, and Starwood Entertainment Week East Coast and West Coast.
• Delivered highly successful presentation visits to the American Express FHR Call Centers in Atlanta and Miami and placed regular sales calls to luxury travel agents to obtain new business opportunities.
• Participated in the Virtuoso and Signature Travel Network yearly travel week.
• Create all special offers for the luxury market, posted on the luxury account website and updated the current offer in the reservations system.
• Led pre-recorded and live webinars with luxury partners as needed and conducted site visits at each property with prospective clients.
• Booked travel for all transient entertainment and luxury reservations, conducted monthly sales calls with local film and TV offices and entertained key decision-makers with local production companies.

• Directed and supervised the hotel sales coordinator while being responsible for maintaining high visibility within the community through being active in local networking socials, Jefferson CVB events, and business.
• Oversaw the day-to-day sales operations, providing hands-on support to a group of negotiated corporate clients.
• Completed 40+ outside sales calls per week to both current and potential clients to maximize the business potential and revenue generation within the marketplace.
• Built long-term, profitable relationships with corporate clients to establish and maintain long-term business.
• Created and executed highly successfully departmental marketing plans, yearly budgets, and corporate rates.
• Proactively shopped local competition to successfully identify competitive advantages within the marketplace.