Partner with CX vendors and LOB program leaders to grow and advance our Customer Experience platforms. Manage the day to day platform requests Digital experience platforms. Responsible campaign and marketing impact reporting to determine attribution of marketing efforts, campaign trends and insights. Explore ways to tie marketing KPIs to LOB goals and production. Always looking for ways to improve the process and create efficiencies. Google Analytics Certified

Create, implement, evaluate and improve centralized processes for the Private Wealth Management sales and delivery teams, and key executives to increase efficiency, communication and information flow to ensure a positive client and associate experience.• Developed post event tracking to identify ROI from Economic Forecast events. • Developed guidelines and expectations surrounding private banker book of business reporting to provide complete family relationship view for private banker and leadership.• Partner with marketing, finance and training to improve processes for optimum internal and external client experience.