• Responsible for product line success and growth of VMS consumer identity data assets, as well as its use in on-premise files and derivative products• Build cross-organizational alignment via strategic planning, client-feedback sessions, financial health reporting, business case development, and GTM & tactical planning and execution• Work with multiple teams to achieve goals & provide support, notably working with data engineering, data science, commercial, data governance, and strategic alliances as well as market facing discussions;• Manage technical direct reports responsible for supporting innovation initiatives and tactical implementation

• Build and manage consumer insight data and SaaS solutions for agency, publisher and brand client base; responsible for product conceptualization, execution, go-to-market strategy and post-launch management• Deliver market-ready prototypes and Beta offerings; engage with charter clients to assess needs; create wireframes to establish platform framework; collaborate with UX/UI designer to build visualizations; write requirements and user stories for engineering; act as product owner to ensure timely and relevant market deliverables• Drive enhancements for in-market solutions; develop business plans assessing market opportunity and establishing budget goals and roadmaps; define and oversee tactical implementation• Key projects: transform client-facing platform, Simmons Insights, into an enterprise based solution with flexible user permissioning capabilities; manage go-to-market strategy for Simmons digitalization initiative, the introduction of online sample into the existing probability-based data asset; created Ask Simmons, a chatbot that transformed Simmons data into an interactive question and answer widget; developed a visualization tool that converts Simmons curated data points into presentation ready insights

• Guide strategic direction for online software platform and consumer research data offering by identifying product enhancement and development opportunities; conduct research and analyze data on product positioning, competitive products and market trends; develop product plans and business charters; present recommendations to senior management to secure resources• Execute short-term product goals; translate marketplace requests into usable requirements for project managers; collaborate with IT team during all stages of development sprint, providing context on the business vision; make informed decisions when presented with in-cycle product development and prioritization dilemmas; facilitate user acceptance testing and alpha/beta programs; communicate updates internally and to end-users • Maintain product visibility by supporting sales and marketing activities; develop collateral, including presentations, one-sheets and product release notes; participate in sales pitches and marketing webinars• Lead Product Management reports, ensuring successful tactical and strategic execution of product plans; work with reports to establish short-term and long-term project goals and timelines in alignment with departmental and company objectives

• Conducted data and software training for 100+ strategic clients on a reactive and proactive basis within agency, media and advertiser verticals • Developed campaign ad effectiveness, behavioral trending and segmentation analysis presentations for clients• Responded to questions about data findings, methodology and other related Simmons services and policies• Collaborated with sales development team to ensure renewals and up-sell of ancillary services; monitored and promoted usage at client sites to maintain and build market share • Managed NY client service team; responsibilities included: recruitment and training of new hires; daily oversight and coaching of reports; maintenance of regional budget

• Led internal and external Nielsen software trainings• Performed Nielsen software installations for external clients; resolved all database, connectivity and corruption issues• Participated in beta testing for new software portal; developed training program for all Nielsen instructors; trained all clients during rollout; acted as liaison between clients, marketing, IT, & client support