Heather Gilbert Email and Phone Number
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Works across multiple agile teams and consults with internal teams to provide recommendations on digital testing strategies. Measures the results of efforts and makes recommendations for additional tactics. Stays current in digital best practices, tool, and consumer privacy laws through internal and external connections, trainings, and conferences. Interprets results from digital advertising campaigns and shares insights with cross-functional project teamsSpecialties: Analytics, SQL , AMIA, Excel and VBA , Consumer Behavior , Competitive analysis, Forecasting , Syndicated Data ( Nielsen and IRI) , Web-metrics ( Adobe and Google Analytics), Apps Flyer. Skilled in use of Facebook Business Manager, Audiences, and Analytics
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Marketing Analytics DirectorWegmans Food Markets Jul 2021 - PresentRochester, Ny, UsLeverage a variety of data sources to create strategic marketing insights and recommend and build marketing success metrics, reporting, and spend allocation across multiple agile pods. Implement creative and innovative problem solutions and and use storytelling with data, to help with solving difficult business challenges. Present findings and strategic recommendations with clarity and concision to internal and external business partners. Educate and Inform others around marketing analytics and implementations. Partner with Marketing Technology to deliver increased spend efficiency and higher ROI by improving the measurement and efficiency of marketing and media performance.
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Digital Paid Media Performance ManagerWegmans Food Markets Dec 2018 - Jul 2021Rochester, Ny, UsWorks across multiple agile teams and campaigns to Drive revenue and customer engagement through the customer funnel. Establishes overall revenue goals and associated budget allocation for each channel (taking into account KPI's , ROAS and LTV).Develop strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new and retained customers.Collaborates with 3rd party partners and platforms that assist in driving valuable scale for our business.Develops a test and learn strategy to engage the customer through digital marketing channels and show continued optimization in performance marketing effectiveness.Manage performance marketing analysts and provides thought leadership, coaching/mentoring and upskilling.Measures and reports performance of all digital marketing campaigns and assess against goals.Partners with the Merchandise Planning team to ensure we are delivering a plan that is consistent with their revenue goals.
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Category Merchant - Specialty CheeseWegmans Food Markets Oct 2015 - Dec 2018Rochester, Ny, UsResponsible for strategic category Planning for our Specialty Cheese and Mediterranean Bar. Establishes relationships with Local Cheese makers to offer our customers unique lines of Cheese. Works with both Imported and Domestic Producers by creating accurate forecasts for both short-term and long term needs. Partners with Stores to execute merchandising plans and ensure customer experience is unique from anywhere else in the market. Develops Private Label Offerings by identifying and selecting the best suppliers to grow volume and profitability. Leverages previous analytic roles to understand consumer behavior, and responds to findings.
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Category Merchant - Baking And Baby ProductsWegmans Food Markets Apr 2015 - Oct 2015Rochester, Ny, UsCategory Manager Buyer for Baking - Spices, Bake Mixes, Flour, Sugar, Spices and other Bake Needs. Category Manager Buyer for Baby Product including Diapers, Wipes, Food , Formula and Baby Needs. Responsible for driving innovation with Store brands, and strategic category planning. Leverages Analytics skills to assist with evaluating, strategizing & executing product, placement, pricing & promotions of segmented assortments
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Category Merchant - Baby And Non- FoodsWegmans Food Markets Jan 2013 - Mar 2015Rochester, Ny, UsCategory Management Buyer for Baby Products including Diapers, Wipes, Food, Formula, Baby Needs and Baby Wash/Shampoo's. Buyer for Non Foods Including Disposable Dish, Foils, Wrap and Food Storage and Kitchen and Trash. Responsible Product assortment decisions, cost negotiations, merchandising concepts, strategic planning, procurement oversight, inventory management, private label product development, brand strategy and marketing planning. Strategic Consulting, including business plan & sales strategy development.
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Category Merchant - Shelf Stable Juice, Fruit, Vegetable, Canned Seafood Dry Fruit And Dry Veg.Wegmans Food Markets Jun 2012 - Dec 2012Rochester, Ny, UsCategory Management Buyer for Shelf Stable Juice, Fruit, Vegetable, Canned Seafood Dry Fruit and Dry Veg. Product assortment decisions, cost negotiations, merchandising concepts, strategic planning, procurement oversight, inventory management, private label product development, brand strategy and marketing planning
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Merchant In TrainingWegmans Food Markets Jan 2011 - Jun 2012Rochester, Ny, UsI will be doing various Rotations throughout the Company over the next year to gain additional learnings and then transition into the role as a merchant.
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Merchandising Support AnalystWegmans Food Markets Feb 2007 - Jan 2011Rochester, Ny, UsProvided critical thinking, insight, relevant analysis of consumer lifestyles and key issues impacting consumers. Turned consumer research findings, market data and sector knowledge into actionable insights. Produce compelling syndicated reports ( Nielsen) and monthly updates which include consumer, retailer & manufacture.
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Gross Profit AnalystWegmans Food Markets May 2005 - Jan 2007Rochester, Ny, UsReconciled Monthly Store Inventories for GM and Cosmetics while ensuring gross profit was recording correctly. Balanced promo accounts. Also created reporting for stores and upper management to use.
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Budget And Payroll AnalystWegmans Food Markets Sep 2004 - May 2005Rochester, Ny, Us
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Service Team LeaderWegmans Food Markets May 2002 - Sep 2004Rochester, Ny, Us
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Various Customer Service PostitionsWegmans Food Markets Jul 1997 - May 2002Rochester, Ny, Us
Heather Gilbert Skills
Heather Gilbert Education Details
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Cornell UniversityDigital Marketing -
Suny BrockportAccounting And Finance
Frequently Asked Questions about Heather Gilbert
What company does Heather Gilbert work for?
Heather Gilbert works for Wegmans Food Markets
What is Heather Gilbert's role at the current company?
Heather Gilbert's current role is Marketing Analytics Director at Wegmans Food Markets -.
What is Heather Gilbert's email address?
Heather Gilbert's email address is he****@****ans.com
What is Heather Gilbert's direct phone number?
Heather Gilbert's direct phone number is (800) 848*****
What schools did Heather Gilbert attend?
Heather Gilbert attended Cornell University, Suny Brockport.
What are some of Heather Gilbert's interests?
Heather Gilbert has interest in Children, Economic Empowerment, Poverty Alleviation, Science And Technology, Animal Welfare.
What skills is Heather Gilbert known for?
Heather Gilbert has skills like Merchandising, Competitive Analysis, Forecasting, Retail, Grocery, Strategic Planning, Inventory Management, Data Analysis, Excel, Category Management, Social Media, Sales.
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