Heather Gilbert Email & Phone Number

Rochester, Ny, Us

Leverage a variety of data sources to create strategic marketing insights and recommend and build marketing success metrics, reporting, and spend allocation across multiple agile pods. Implement creative and innovative problem solutions and and use storytelling with data, to help with solving difficult business challenges. Present findings and strategic recommendations with clarity and concision to internal and external business partners. Educate and Inform others around marketing analytics and implementations. Partner with Marketing Technology to deliver increased spend efficiency and higher ROI by improving the measurement and efficiency of marketing and media performance.

Rochester, Ny, Us

Works across multiple agile teams and campaigns to Drive revenue and customer engagement through the customer funnel. Establishes overall revenue goals and associated budget allocation for each channel (taking into account KPI's , ROAS and LTV).Develop strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new and retained customers.Collaborates with 3rd party partners and platforms that assist in driving valuable scale for our business.Develops a test and learn strategy to engage the customer through digital marketing channels and show continued optimization in performance marketing effectiveness.Manage performance marketing analysts and provides thought leadership, coaching/mentoring and upskilling.Measures and reports performance of all digital marketing campaigns and assess against goals.Partners with the Merchandise Planning team to ensure we are delivering a plan that is consistent with their revenue goals.

Rochester, Ny, Us

Responsible for strategic category Planning for our Specialty Cheese and Mediterranean Bar. Establishes relationships with Local Cheese makers to offer our customers unique lines of Cheese. Works with both Imported and Domestic Producers by creating accurate forecasts for both short-term and long term needs. Partners with Stores to execute merchandising plans and ensure customer experience is unique from anywhere else in the market. Develops Private Label Offerings by identifying and selecting the best suppliers to grow volume and profitability. Leverages previous analytic roles to understand consumer behavior, and responds to findings.

Rochester, Ny, Us

Category Manager Buyer for Baking - Spices, Bake Mixes, Flour, Sugar, Spices and other Bake Needs. Category Manager Buyer for Baby Product including Diapers, Wipes, Food , Formula and Baby Needs. Responsible for driving innovation with Store brands, and strategic category planning. Leverages Analytics skills to assist with evaluating, strategizing & executing product, placement, pricing & promotions of segmented assortments

Rochester, Ny, Us

Category Management Buyer for Baby Products including Diapers, Wipes, Food, Formula, Baby Needs and Baby Wash/Shampoo's. Buyer for Non Foods Including Disposable Dish, Foils, Wrap and Food Storage and Kitchen and Trash. Responsible Product assortment decisions, cost negotiations, merchandising concepts, strategic planning, procurement oversight, inventory management, private label product development, brand strategy and marketing planning. Strategic Consulting, including business plan & sales strategy development.

Rochester, Ny, Us

Category Management Buyer for Shelf Stable Juice, Fruit, Vegetable, Canned Seafood Dry Fruit and Dry Veg. Product assortment decisions, cost negotiations, merchandising concepts, strategic planning, procurement oversight, inventory management, private label product development, brand strategy and marketing planning

Rochester, Ny, Us

I will be doing various Rotations throughout the Company over the next year to gain additional learnings and then transition into the role as a merchant.

Rochester, Ny, Us

Provided critical thinking, insight, relevant analysis of consumer lifestyles and key issues impacting consumers. Turned consumer research findings, market data and sector knowledge into actionable insights. Produce compelling syndicated reports ( Nielsen) and monthly updates which include consumer, retailer & manufacture.

Rochester, Ny, Us

Reconciled Monthly Store Inventories for GM and Cosmetics while ensuring gross profit was recording correctly. Balanced promo accounts. Also created reporting for stores and upper management to use.

Rochester, Ny, Us

Rochester, Ny, Us

Rochester, Ny, Us

Digital Marketing, Digital Marketing

Bachelor Of Science (Bs), Accounting And Finance