Responsible for all aspects of Direct-to-Consumer sales including Tasting Room, Online, Wine Club and special events. marketing including social media, advertising, and hospitality outreach, event planning, office administration, and daily operations management.

Manage sales orders and customer database Coordinate, process and ship hundreds of orders for quarterly wine clubProcess and oversee all company shippingManage staff schedulingManage sales team and improve morale with staff incentivesAssist in planning and execution of Wine Club events, such as pick up parties, Festival events, and specialty themed events Reduce attrition rates with customized services and outstanding customer interactionCommunication with Members and Shipping servicesImplementation and management of tasting room policies/procedures in relation to maintaining an unparalleled guest/client experienceCollaboration in ongoing brand management and growth strategy.

Manage sales orders and customer database Assist Wine Club Manager with data entryAssist in coordinating and preparing wine club shipmentsCommunication with Members and Shipping servicesMaintaining customer interaction with Social Media websites such as Facebook, Twitter, business website, Pasowine.com, etc to build a strong, loyal customer base.Oversee the management of day-to-day Tasting Room operations. Provide guided winery and vineyard toursProvide expansive knowledge of wines, viticulture practices, winemaking techniques, vineyards and winery history.Effectively promote the sale of wine and non-wine products through customer service and wine pouring.Implementation and management of tasting room policies/procedures in relation to maintaining an unparalleled guest/client experience.Collaboration in ongoing brand management and growth strategy.Collaboration in brand development and website traffic & Tasting Room visitor growthCollaboration in development of marketing information, press releases, newsletters, and guest correspondence.

Maintained professionalism and quality of service in a black-tie, full-service environment, including memorizing daily specials and extensive wine pairings.

Designed emails, product announcements, surveys and newsletters utilizing Photoshop and ExactTarget, which were self-taughtAdapted to frequently changing designs, instructions, schedules, and time zonesSuccessfully balanced multiple projects in different departments at the same timeManaged time from a home office and communicated effectively through phone and email correspondence with a supervisor and peers

Managed scheduling, sales reconsiliation, and opening/closing procedures

Advanced to Sales Driver due to top performance in credit card acquisition per hours workedEndorsed effective marketing techniques to stimulate promotional programs to increase sales