Springtide is a non-toxic nail salon located in Santa Barbara, CA. We offer the healthiest manicure on the market through our commitment to the highest standards of safety, cleanliness and service.

Sprout Concepts is a boutique marketing agency specializing in brand strategy & communications.

Recruited to provide strategic marketing recommendations to drive global demand and advocacy for Adobe Experience Manager product. Recommendation included new market segmentation, market penetration and diffusion strategies. Selected from five candidates to present recommendations to Adobe's global marketing team.

Recruited to provide commercialization strategy for proprietary medical innovation. Based on extensive primary and secondary research, marketing plan detailed optimal path to market through target market identification and associated positioning, promotion and distribution strategies.

Designed and executed annual marketing plans to increase revenues, expand client bases, and improve customer loyalty for this group of resort, day and medical spas. Implemented tracking systems and evaluation criteria to assess the cost efficiency of marketing endeavors.Managed public relations and key messaging with media through press releases, interviews, tours and media events. Established new media relationships to format the basis of media relations with the spas long-term.Initiated strategic alliances, professional memberships and administered events (open houses, trade shows, speaking engagements) to elevate the reputation of each brand. Designed seasonal promotions, email marketing campaigns and a multi-pronged advertising campaign to build brand awareness and increase per-visit spends.Successfully directed the revitalization of the established Santé Calgary brand through the production of a revised treatment menu, professional photo shoot, logo and collateral design, new website and grand opening event – securing media coverage from over 14 regional, national and international outlets.Refined The Spa Ritual’s website in 2010 to improve navigation, search engine optimization, and implement e-commerce pathways (products, gift cards, reservations).Hired, supervised, and trained employees (opening/closing procedures, spa cuisine protocols, group bookings), wrote policies and manuals for group bookings and spa cuisine.Implemented Spa Quality management system in marketing department, supporting The Spa Ritual’s 2010 Spa Excellence award; the industry's highest distinction for quality standards.

Managed group sales for weddings, international tours and corporate clients to achieve ADR and occupancy targets through RFP response, site tours, reservation management and payment reconciliation. Devised group itineraries and coordinated on-site events, meetings, and catering requirements.Developed multi-night packages into marketable sales endeavor by establishing policy and reservations protocols, writing staff manual, staff training and web management.Responsible for press release distribution and administration of local public relations events.Managed brand consistency and updates for five properties across all forums including corporate websites, partner sites, sales kits and printed materials.