Heather Gregg Email and Phone Number

Built awareness of SLC through positive publicity and promotion, with the development of integrated media plans delivered on budget and on time, to promote college recruitment priorities using innovative approaches and strategies.Enhanced the College’s profile through the establishment and implementation of measurable initiatives to reach the target market and establish a competitive advantage. Developed effective marketing collaterals to reach the target audience across many mediums and channels including print collateral; radio; video; digital content; publications and reports. Effectively managed projects to best-serve internal and external stakeholders and their goals. Used market research and analysis of initiative metrics to direct tailored marketing strategies. Initiated and supported marketing and communication activities to advise staff and stakeholders in areas of brand strategy and awareness. Focused all efforts on SLC values: Students First, Teamwork, Innovation and Integrity.

Support the Marketing & Communications team through market research Facilitate and implement the Key Performance Indicator (KPI) survey process across all three campuses, to maximize student participation rates

To assist students who wish to transfer to another postsecondary institution, prior to graduation or after graduation, to inform them of the opportunities to take their St. Lawrence College credential to the next level at other institutions in Ontario, Canada and overseas. Assist the Dean, Faculty of Applied Science, in developing new articulation agreements for all SLC programs.

Research internal and external market conditions to permit an ongoing review of current programs and services Research and analyze demographic trends of current and potential students, coordinated with relevant marketing mediumsFacilitate and implement the Key Performance Indicator (KPI) survey process across all three campuses, to maximize student participation rates Launched college Facebook page with team input and student support Managed two online college contests to entice students to tell their SLC story resulting in increased FB hits and authentic student videos and photos for future promotional use

Creatively promoted the City of Kingston as a "must see" tourism destination through national and international marketplaces, customized familiarization tours, sales blitzes and targeted marketing collaterals.Jointly created an integrated summer consumer campaign that resulted in a 5-20% increase of GTA travelers for the tourism partnership Developed co-operative marketing initiatives for local tourism partner buy-in to stretch marketing dollars threefold and increase awareness and visitationCreated, implemented and tracked the annual budget and marketing planDesigned and implemented the Meetings & Conference and Travel Trade focused initiatives Liaison for several industry committees, provided administrative and research support for same

Designed PowerPoint presentations and marketing information for potential investorsCreated a detailed database to facilitate investor relations and correspondenceProvided research and administrative support to directors and officersDrafted franchise agreements, feasibility studies, correspondence

Organized several annual professional development events to train, inform and entertain upwards of 1,200 attendeesPresented a bi-monthly Orientation Session for new members Staff liaison and administrative support for 2 distinct Boards of Directors