Heather H. Daniel, Tmp Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

Rhyme & Reason Design is a customer-oriented, full service boutique agency specializing in branding, website design, print & digital media and strategy. We believe beautiful designs (the Rhyme) are born from smart ideas (the Reason) and you can't have one without the other. Our solutions are researched, crafted and developed with the perfect balance of creativity and smart design. + Worked with over 30 DMO's to create brands, strategies, websites and budget plans+ Expanded cross-country inbound leads and awareness+ Close 30% of total revenue year over year+ Increased DMO new business pipeline by 50% thru strategic marketing initiatives and industry participation+ Serve as agency representative with destination associations and industry partnerships+ Develop and lead agency presentations+ Manage and nurture vendor partnerships+ Created sales training process

Atlanta, Ga

+ Managed 10-15 client accounts with over $350,000 in revenue+ Contributed over 50% of total organic company growth+ Implemented over 100 varying projects, campaigns and websites+ Lead team mentorship around marketing strategy, messaging consistency and prospective opportunities+ Utilized research, insights and strategy as basis for driving execution of all client projects

Atlanta, Ga

AAHOA is the largest hotel owners association in the nation. The 19,500+ AAHOA members own almost one in every two hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community. + Developed strategic internal /external marketing and PR plans+ Oversaw multiple marketing budgets totaling over $250,000 + Managed all media buys and strategy + Lead PR staff/interns, vendors and in-house editorial team+ Increased social media channel engagement and followers by 200%

Atlanta, Ga

+ Brand management for clients within the tourism and economic development industries+ Strategic planning including analysis of marketing/advertising plans+ Procurement and management of travel writers, tour operators and FAM tours+ Creation and implementation of social media editorial calendars+ Event planning and execution+ Managed website projects including design, development and copywriting+ Marketing and advertising support/creation including traditional and new media

Milledgeville, Georgia, United States

+ Managed marketing budget and key player in event execution for award-winning festival with 15,000+ attendees + Instrumental in development, creation and launch of multiple regional/local websites + Responsible for planning, execution and representation of CVB at events + Produced and managed marketing/PR campaigns for both CVB and regional organizations+ Developed content and served as admin for multiple websites and social channels+ Grant application management for a variety of organizations and associations+ Created and managed internship program

Atlanta, Georgia, United States

+ Planned and executed multiple client openings and on-going events+ Assisted with crisis plan development and execution+ Responsible for creation of press releases, website copy and newsletters+ Grew brand awareness of clients thru strategic PR tactics

Managed Opening Night Celebration Party at Chastain Park AmphitheaterCompiled and updated ASO musician files Submitted story ideas and press releases to local and national mediaOrganized newspaper and magazine clips for archivesUpdated ASO information on Georgia tourism websiteWrote PSA's, CCR's and press releases for media contactsActed as media spokesperson for ASO

Certification, Tourism Marketing Professional

Bachelor Of Arts - Ba, Mass Communications

Activities and Societies: Delta Zeta