Heather Hammonds Email and Phone Number

• Translate national strategies to local market & Small Market Rural Areas (SMRA) campaigns while working cross functionally with sales, sponsorship, outreach, and advertising teams focused on a goal to drive awareness, consideration, and incremental traffic; identify actionable insights and nuances within markets to capitalize on key segment opportunities; Markets supported across West: Sierra Vista, AZ, Douglas, AZ, Nogales, AZ, Coolidge, AZ, Payson, AZ, and Silver City, NM. • Function as… Show more • Translate national strategies to local market & Small Market Rural Areas (SMRA) campaigns while working cross functionally with sales, sponsorship, outreach, and advertising teams focused on a goal to drive awareness, consideration, and incremental traffic; identify actionable insights and nuances within markets to capitalize on key segment opportunities; Markets supported across West: Sierra Vista, AZ, Douglas, AZ, Nogales, AZ, Coolidge, AZ, Payson, AZ, and Silver City, NM. • Function as the point-of-contact to many cross-functional teams in the region (Sales: area marketing directors, account managers, events managers, multi-store owners & store managers) and at corporate headquarters (advertising, web/direct channels, public relations, merchandising, events, social).• Conduct competitive analysis and collect other data (brand awareness, customer perception, traffic & sales results) to help our team form recommendations for the region & key DMAs. • Execute marketing campaigns throughout supported markets ranging from print, OOH, DTC, radio, experiential and digital. Show less

• Strategic planning to create a roadmap for outreach & event programs in Small Market Rural Areas (SMRA) and corporate enterprise strategy. Markets supported: Phoenix, AZ, Wichita, KS, and Lubbock, TX.• Schedule, strategize, and coordinate events with mobile fleet trucks across the nation that align with T-Mobile company initiatives. • Research, negotiate and manage vendor relations and contracts for marketing tactics and events within the market.• Develop and market hyperlocal… Show more • Strategic planning to create a roadmap for outreach & event programs in Small Market Rural Areas (SMRA) and corporate enterprise strategy. Markets supported: Phoenix, AZ, Wichita, KS, and Lubbock, TX.• Schedule, strategize, and coordinate events with mobile fleet trucks across the nation that align with T-Mobile company initiatives. • Research, negotiate and manage vendor relations and contracts for marketing tactics and events within the market.• Develop and market hyperlocal events within the market to connect with the community, drive additional traffic to stores, and increase frontline involvement. Show less

• Created, developed, and executed marketing programs and strategies that tied into corporate marketing initiatives.• Utilized the Area’s and Corporate marketing direction to customize marketing tactics which produced the highest ROI.• Provided and recommended new marketing tactics to leadership in response to the competitive landscape.• Executed field initiatives and strategies in conjunction with Corporate and Area marketing activities.• Closely monitored sales opportunities… Show more • Created, developed, and executed marketing programs and strategies that tied into corporate marketing initiatives.• Utilized the Area’s and Corporate marketing direction to customize marketing tactics which produced the highest ROI.• Provided and recommended new marketing tactics to leadership in response to the competitive landscape.• Executed field initiatives and strategies in conjunction with Corporate and Area marketing activities.• Closely monitored sales opportunities and quickly provided management with trends to maximize marketing opportunities.• Ensured the national brand awareness was localized according to Region’s business needs while staying true to the T-Mobile brand.• Drove customer awareness of T-Mobile’s products and services. Show less

-Serves as the point person for nationally high-profile client's, large advertising agencies and national sellers in all top 10 markets supporting our cluster of eight radio stations-Develops and manages large integrated marketing campaigns, events, sponsorships and partnerships for new and existing clients-Coordinates and facilitates local events each month for national chain clients-Creates commercials for clients for on air advertising, monitors radio schedules to ensure clients… Show more -Serves as the point person for nationally high-profile client's, large advertising agencies and national sellers in all top 10 markets supporting our cluster of eight radio stations-Develops and manages large integrated marketing campaigns, events, sponsorships and partnerships for new and existing clients-Coordinates and facilitates local events each month for national chain clients-Creates commercials for clients for on air advertising, monitors radio schedules to ensure clients spots aired as ordered-Creates added-value packages for prospective clients-Continuity manager for national clients; inputs and manages all of the national copy Show less

-Supported twelve top-performing account executives within a nationally recognized cluster of eight radio stations, while serving as a primary contact for high-profile clients and agency media buyers-Designed successful, creative materials such as sales presentations, one-sheets, script copy, and digital web recaps-Monitored radio and social media campaigns to ensure program deliverables are achieved -Responsible for conducting market research on digital and radio ratings in order… Show more -Supported twelve top-performing account executives within a nationally recognized cluster of eight radio stations, while serving as a primary contact for high-profile clients and agency media buyers-Designed successful, creative materials such as sales presentations, one-sheets, script copy, and digital web recaps-Monitored radio and social media campaigns to ensure program deliverables are achieved -Responsible for conducting market research on digital and radio ratings in order to educate advertisers -Input, cross-check and revise over 2,500 radio broadcast orders per year with a high level of accuracy-Facilitated projects including reconciling delinquent credit adjustments, tracking accounts receivables/payables, and preparing commercial air checks Show less