Collaborate with business line colleagues to create strategic marketing plans, create on-brand campaigns and collateral, and analyze the resultsDevelop and guide compelling, consistent, clear, and concise content for tactics including social media posts, ad copy, web landing pages, news releases, and television commercial scripts Manage editorial calendars for social media, targeted emails, print materials, news media materials, and paid articlesEvaluate data points such as open rates, customer purchase history, tracked website revenue, keyword searches, and return on ad spendCreate marketing budgets and buy media for digital, television, radio, billboard, streaming, print, sponsored content, and other media placementsGuide and support brand creation and consistencySupervise a team of five marketing professionals serving the local arts community

Create communications strategies, public relations initiatives, and social media plans to achieve organizational goals and increase understandingWrite social media content, website content, feature stories, news releases, and other collateral in the voice of each specific clientPresent to state-wide audiences regarding crisis communications, social media planning, and community engagementProofread large documents such as annual reports for consistency and clarity

Created communications plans and messaging for major City of Sioux Falls initiatives, public relations issues, and top prioritiesDirected media relations on behalf of the mayor and all 12 City departmentsStrategized content for the City’s website, social media accounts, and television station as well as reviewed all news releases and advertisementsManaged the City of Sioux Falls social media accounts, including content strategy and creation, user training, and follower engagementOrganized hundreds of news conferences, ribbon cuttings, and other eventsManaged long-term projects including communications campaigns, website development, grand openings, rebranding initiatives, and delegation visitsLed a team of communications experts across the organization

Conducted interviews, wrote content, provided art direction, and managed distribution for the quarterly system-wide physician newsletter, “Avera Physician Update”Wrote letters, columns, and other communications on behalf of Avera’s president and chief executive officerPlanned the content strategy and wrote copy for the Avera Daily Line-Up, a system-wide communication for all employeesCollaborated with internal departments and Avera facilities to produce collateral pieces, write articles, promote events, and build relationshipsWrote content to market specific service lines on the Avera websiteManaged content, design, and scheduling for Avera’s series of electronic newslettersHelped organize the launch of Avera’s new branding initiative and tagline in 2007

Wrote content for and designed 23 facility quarterly newslettersWorked closely with the printer and mailer to complete each newsletterServed as the contact for the National Campus Newsletter Service, providing information and price estimates to facilitiesPresented information to market the Newsletter Service at various workshopsProofread and edited newsletters designed by other newsletter coordinatorsCompleted special projects and wrote articles for publications