Heather I. Shaw Email and Phone Number

• Formulated and implemented data-driven growth strategies that boosted customer engagement metrics.• Negotiated and executed new strategic partnership deals, increasing merchant-funded offers program content by 30% and adding new revenue streams.• Partnered cross-functionally with legal, risk, engineering, and marketing teams to bring products to market.• Researched industry trends and analyzed program metrics to enhance program competitiveness in the market.• Directed the strategic management of 10+ US and UK Smart Offers Partnership accounts, resulting in an annual revenue generation of $2M through client engagement and tailored account growth initiatives.• Grew a high-performing team of 3 direct reports through recruitment, coaching, and mentorship.

• Evaluated privacy risk for 20+ new consumer and GCS initiatives, conducting thorough data privacy impact assessments and implementing measures that enhanced overall customer experience.• Spearheaded the development and implementation of comprehensive global privacy programs aligning with GLBA, GDPR, CCPA and other changing regulatory requirements and best practice trends.• Coordinated cross-functional Data Protection Risk Management Steering Committee, monitoring risk KPIs and managing escalated program initiatives and audit responses. • Designed enterprise privacy training taken by 70,000+ employees annually and promoted a data protection culture.

• Developed and implement advocacy strategies in support of business interests on multiple technology regulatory, trade and public policy issues including technology deployment, cyber security, privacy, promotion of self-regulation of Internet content and online advertising practices, and online consumer protection.• Led over 100 high-level business representatives from diverse Fortune 500 companies in evaluating controversial global ICT policy issues that impact innovation and investment, as well as operational costs.• Represent multinational corporate interests during treaty negotiations involving diplomatic declaration texts, guidelines and recommendations with foreign government officials involving the European Union, United Nations, Asia Pacific Economic Cooperation, and the Organization for Economic Cooperation and Development.• Advised U.S. and foreign governments on creating policies and frameworks that promote innovation and investment• Delivered speeches that raised awareness of policy developments and the actions that businesses take to implement technology responsibly to a range of audiences.