Heather Ivans Email & Phone Number

New York, New York, United States

New York, United States

Mrm For Health In Princeton, Nj

Market Research & Landscape Analyses· Attended healthcare professional primary research interviews, synthesized findings to assess market demand and key positioning themes for new product launch· Researched 10+ competitors of a client’s launch brand to identify marketing techniques the client could adopt. Developed a 70-page deck with key findings and delivered to agency management· Researched market patterns and cultural attitudes towards a market segment to ideate new approaches for rebranding · Developed HCP customer journey maps across target segments to assess likelihood to switch to new product· Ideated campaign ideas for new product launches and repositioning of current products alongside management· Lead interns in developing the strategic portion of the “Living Health” intern project – analyzed data from the focus groups and surveys, identified patterns, developed the strategy and recommendations, presented to senior leadership

Chatham, New Jersey, United States

· Manage and develop posts for official Instagram account to increase APTA membership, member engagement, and awareness· Work closely with board members to create content and optimize tournament posting schedule · Through regular engagement, increased Instagram following and engagement by over 100%

· Field customer emails and resolve issues during peak morning commute hours (5:30-9:00am)· Manage customer accounts, reservations, credits, and payments· Document interactions to monitor and identify trends and opportunities to improve Boxcar offerings and services

Cranford, New Jersey, United States

· Evaluated and solicited 200+ potential Venture Capital Firms based on their relevant portfolio experience and likelihood to invest in Boxcar· Researched potential market opportunities to develop a new venture idea, presented pitch to senior management and venture capitalists, won award for best presentation among interns· Assessed additional suburban areas for expansion of our services by forecasting post-COVID commuting trends and using data to map new routes to pitch to town officials· Expanded customer base and app traffic via in-person marketing pitches to customers at train stations

Morristown, New Jersey, United States

- Managed groups of kids ages 4-12- Taught golf, swimming, and tennis during camp- Monitored golf play on course while providing guidance to young golfers

Bachelor'S Degree, Marketing Major, Finance Minor

Activities and Societies: Graduated Magna Cum Laude Alpha Mu Alpha - Marketing Honor Society Beta Gamma Sigma - Business School Honor.

High School Diploma

Activities and Societies: Co-Founder and Captain of Chatham High School's Varsity Platform Tennis Team (First Varsity High School Team.