Heather Gonzales

Heather Gonzales Email and Phone Number

Marketer | Project Manager | Event Strategist | Thrift Store Shopper @ Sea to Summit Global
Heather Gonzales's Location
Denver Metropolitan Area, United States, United States
About Heather Gonzales

I am an experienced marketing manager with a history of working in the music, CPG, outdoor, and trade show industries.Ethical and integrity-focused business, driven by social and environmental sustainability, really fills my cup.As a skilled and award winning project management professional, I love to hustle and support my team. In 2019 I was the International Association of Event & Exhibitions (IAEE) Honoree for the Top 20under30 and I am also a Certified Event Manager. In 2024 I was awarded the Relentless Ally Award for North America at Sea to Summit for the work I did in 2023.Personally, I like to scuba dive, listen to audiobooks and hike with my rescue greyhounds Fern and Rita.

Heather Gonzales's Current Company Details
Sea to Summit Global

Sea To Summit Global

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Marketer | Project Manager | Event Strategist | Thrift Store Shopper
Heather Gonzales Work Experience Details
  • Sea To Summit Global
    Retail Marketing Manager
    Sea To Summit Global Apr 2023 - Present
    Perth, Western Australia, Au
    • Leading the North America event calendar, asset management and retail marketing strategy, goals and execution.• Managing custom, experiential in-store displays to drive sell-in and sell-thru of product at major and independent outdoor-industry retailers.• Creating sales tools and assets, editing copy, and partnering with several sales agencies across the US and Canada to help make sales goals for the North America region.
  • Hoplark
    Marketing Manager
    Hoplark Sep 2022 - Apr 2023
    Boulder, Colorado, Us
    • Managing budget, strategy, asset-creation of POS, shopper marketing, and promotional assets including those for trade shows and community events.• Leading cross departmental project manager for GTM retail & DTC campaigns, a rebrand, marketing and brand procurement and drove results with quarterly status presentations meet annual KPIs.• Being the main contact for brand partnerships, press requests, contract management, and donation requests with a smile, to keep brand image warm, fun and positive.
  • Hoplark
    Associate Brand Manager
    Hoplark Jan 2022 - Sep 2022
    Boulder, Colorado, Us
  • New Hope Network
    Senior Sponsorship Manager
    New Hope Network Nov 2021 - Jan 2022
    Boulder, Co, Us
    Natural Products Expo West and Nutrition Capital Network lead Sponsorship Manager.As a Sponsorship Manager for Natural Products Expos.• Creating, project managing, and providing detailed reporting on 100+ customized, revenue driving sponsorships, from one-time activations to multi-year enterprise level contracts at 30,000- 80,000 attendee events.• Partnering with sales, operations, and other cross-departmental teams and vendors to provide cost-effective strategies to exceed revenue goals.• Managing annual budgets, accounting for $1.7M, and creating new sales inventory to drive revenue goals up to $8M annually including inspecting and processing invoices.• Meticulous editing of copy and design for print, video, and email marketing, sponsored content and custom artwork for production and fulfillment. • Providing white glove customer service for high paying sponsorship accounts and friendly vendor management.• Communications Chair for Diversity, Equity & Inclusions Group for the Boulder, CO chapter.
  • New Hope Network
    Sponsorship Manager
    New Hope Network Mar 2020 - Nov 2021
    Boulder, Co, Us
  • New Hope Network
    Sponsorship Coordinator
    New Hope Network Aug 2017 - Mar 2020
    Boulder, Co, Us
  • Energy Resources
    Event Operations Manager
    Energy Resources Nov 2013 - Aug 2017
    Arden Hills, Minnesota, Us
    • Marketing agency account territory manager, coordinating B2C and B2B outreach through face-to-face events, on behalf of a large energy provider in varying departments, to fulfill lead generating goals within set budgets.• Researching events and logistics with event organizers, negotiating sponsorships and meeting deadlines for 150-180 staffed event days for approx. 100 events per year.• Managing 20-30 staff: creating schedules, planning travel arrangements, hiring, and training.• Company IT and Website lead for cloud storage system management and transition lead when swapping to more secure sharing platform as well as main contact for website updates.• Office Management for Denver: inventory and warehouse management for 2M+ promo items per year, commercially wrapped trailers with regular artwork updates, a tiny house trailer, and vehicle management for regular service needs.Minneapolis: 11/13 - 8/15Denver: 8/15 - 8/17
  • Manifest Management
    Vending Coordinator/ Show Manager'S Assistant
    Manifest Management Feb 2012 - Oct 2016
    • Coordinating vendors for multi-day, summer music festivals with 5,000 – 25,000 attendees in the Minneapolis and western Wisconsin area.• Main contact for all vendor applications, processing payments, preparing electrical needs, and collecting insurance for onsite success and safety.• Lead for vendor onsite logistics including floorplan layouts, resource management, volunteer organization, registration, and crisis management, especially weather-related issues.• Creating and editing marketing collateral for tour management pieces like backstage passes and run-of-show plans for band members to posters with adjusting dates, times, and locations.
  • Target
    Hardlines Team Leader
    Target Oct 2012 - Nov 2013
    Minneapolis, Mn, Us
    Over seeing several team members: training them, delegating for daily tasks, coach and recognize strengths and opportunities to better the team as a whole.Organizing, prioritizing, and setting Head Quarter's created "sales plans" for promotional, time sensitive end-caps and aisles. Checking reports by department to help prevent theft, check sales status, and respond to guest comments to better business.Ensure timely and organized plans for myself, and those around my area for resets, removal of old product and get product to the sales floor so Target can achieve its goal of "delivering what guests want."
  • Target
    Sales Floor Team Member
    Target Aug 2009 - Oct 2012
    Minneapolis, Mn, Us
    Certified Trainer of new team membersGuest Service Desk trainedPharmacy trained, HIPAA certifiedCover of Red MagazineEmployee of the Month8 time top contributor
  • Sea Life Minnesota Aquarium
    Marketing Intern
    Sea Life Minnesota Aquarium Oct 2011 - Jan 2012
    Bloomington, Minnesota, Us
    Planned, promoted and executed Sharks After Dark, to drive new audiences to the aquarium.Public Relations forShipping "Swim Kardashian" the Giant Green Sea TurtleFirst Responders and Military discount monthScuba Saint Nick EventOnsite support for an episode of MTV's Made

Heather Gonzales Education Details

  • University Of Minnesota
    University Of Minnesota
    Strategic Communications- Public Relations
  • Accent Study Abroad Center, Rome
    Accent Study Abroad Center, Rome
    Marketing And Communications
  • Forest Lake Area High School
    Forest Lake Area High School
    General

Frequently Asked Questions about Heather Gonzales

What company does Heather Gonzales work for?

Heather Gonzales works for Sea To Summit Global

What is Heather Gonzales's role at the current company?

Heather Gonzales's current role is Marketer | Project Manager | Event Strategist | Thrift Store Shopper.

What schools did Heather Gonzales attend?

Heather Gonzales attended University Of Minnesota, Accent Study Abroad Center, Rome, Forest Lake Area High School.

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