Heather Gonzales Email & Phone Number

Perth, Western Australia, AU

• Leading the North America event calendar, asset management and retail marketing strategy, goals and execution.
• Managing custom, experiential in-store displays to drive sell-in and sell-thru of product at major and independent outdoor-industry retailers.
• Creating sales tools and assets, editing copy, and partnering with several sales agencies across the US and Canada to help make sales goals for the North America region.

Boulder, Colorado, US

• Managing budget, strategy, asset-creation of POS, shopper marketing, and promotional assets including those for trade shows and community events.
• Leading cross departmental project manager for GTM retail & DTC campaigns, a rebrand, marketing and brand procurement and drove results with quarterly status presentations meet annual KPIs.
• Being the main contact for brand partnerships, press requests, contract management, and donation requests with a smile, to keep brand image warm, fun and positive.

Boulder, Colorado, US

Boulder, CO, US

• Natural Products Expo West and Nutrition Capital Network lead Sponsorship Manager.As a Sponsorship Manager for Natural Products Expos.
• Creating, project managing, and providing detailed reporting on 100+ customized, revenue driving sponsorships, from one-time activations to multi-year enterprise level contracts at 30,000- 80,000 attendee events.
• Partnering with sales, operations, and other cross-departmental teams and vendors to provide cost-effective strategies to exceed revenue goals.
• Managing annual budgets, accounting for $1.7M, and creating new sales inventory to drive revenue goals up to $8M annually including inspecting and processing invoices.
• Meticulous editing of copy and design for print, video, and email marketing, sponsored content and custom artwork for production and fulfillment.
• Providing white glove customer service for high paying sponsorship accounts and friendly vendor management.

Boulder, CO, US

Boulder, CO, US

Arden Hills, Minnesota, US

• Marketing agency account territory manager, coordinating B2C and B2B outreach through face-to-face events, on behalf of a large energy provider in varying departments, to fulfill lead generating goals within set budgets.
• Researching events and logistics with event organizers, negotiating sponsorships and meeting deadlines for 150-180 staffed event days for approx. 100 events per year.
• Managing 20-30 staff: creating schedules, planning travel arrangements, hiring, and training.
• Company IT and Website lead for cloud storage system management and transition lead when swapping to more secure sharing platform as well as main contact for website updates.
• Office Management for Denver: inventory and warehouse management for 2M+ promo items per year, commercially wrapped trailers with regular artwork updates, a tiny house trailer, and vehicle management for regular.

• Coordinating vendors for multi-day, summer music festivals with 5,000 – 25,000 attendees in the Minneapolis and western Wisconsin area.
• Main contact for all vendor applications, processing payments, preparing electrical needs, and collecting insurance for onsite success and safety.
• Lead for vendor onsite logistics including floorplan layouts, resource management, volunteer organization, registration, and crisis management, especially weather-related issues.
• Creating and editing marketing collateral for tour management pieces like backstage passes and run-of-show plans for band members to posters with adjusting dates, times, and locations.

Minneapolis, MN, US

Over seeing several team members: training them, delegating for daily tasks, coach and recognize strengths and opportunities to better the team as a whole.Organizing, prioritizing, and setting Head Quarter's created "sales plans" for promotional, time sensitive end-caps and aisles. Checking reports by department to help prevent theft, check sales status.

Minneapolis, MN, US

Certified Trainer of new team membersGuest Service Desk trainedPharmacy trained, HIPAA certifiedCover of Red MagazineEmployee of the Month8 time top contributor

Bloomington, Minnesota, US

Planned, promoted and executed Sharks After Dark, to drive new audiences to the aquarium.Public Relations forShipping "Swim Kardashian" the Giant Green Sea TurtleFirst Responders and Military discount monthScuba Saint Nick EventOnsite support for an episode of MTV's Made

Bachelor'S In Liberal Arts, Strategic Communications- Public Relations

Marketing And Communications

General