Heather Kellie

Heather Kellie Email and Phone Number

CRM Ops Manager @ Optima Connect
Edinburgh, GB
Heather Kellie's Location
Edinburgh, Scotland, United Kingdom, United Kingdom
Heather Kellie's Contact Details

Heather Kellie work email

Heather Kellie personal email

n/a
About Heather Kellie

My journey at Optima Connect as an Account Executive has honed my proficiency in managing e-marketing campaigns and liaising with data teams for targeted strategies. With a Master's in Digital Marketing from Robert Gordon University, my grasp on digital media and marketing campaigns underpins my efforts to optimise multi-channel campaign production.Leveraging my background in Fashion Management, I've contributed to impactful visual merchandising that bolstered brand presence and sales. My expertise in social media content creation, coupled with HubSpot and Google Analytics certifications, reflects my commitment to continuous learning and excellence within the dynamic sphere of digital marketing.

Heather Kellie's Current Company Details
Optima Connect

Optima Connect

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CRM Ops Manager
Edinburgh, GB
Employees:
24
Heather Kellie Work Experience Details
  • Optima Connect
    Crm Ops Manager
    Optima Connect
    Edinburgh, Gb
  • Optima Connect
    Account Executive
    Optima Connect Nov 2023 - Present
    Edinburgh, Scotland, United Kingdom
    Experienced Account Executive, demonstrating proficiency in internal and client-facing responsibilities. Skilled in confidently liaising with junior technical staff and collaborating with data teams to develop targeted e-marketing campaigns. Capable of scheduling production-level jobs with technical teams, ensuring timely delivery of data extracts and reports while adhering to company procedures.Client-facing expertise includes an understanding of the billing process, assisting account managers in collation tasks, and confidently engaging with client team members. Proven track record in implementing processes to optimise planning, build, and sign-off for streamlined multi-channel campaign production. Able to interpret reports and provide best practice advice for campaign testing and optimisation.Technical skills encompass high proficiency in HTML, developing templates, personalised, and dynamic HTML email builds. Comfortable using client ESPs such as Salesforce Marketing Cloud and Eloqua Marketing Automation for end-to-end email campaigns and competent in image manipulation tools like GIMP, Photoshop, and Fireworks. Proficient in Excel usage, including calculations and concatenations, with knowledge of data structures and database marketing practices, including the legalities around customer data.Driven by a self-learning ethos, actively engaging in webinars and independent learning plans. Regularly attending legal and marketing events for ongoing education, while also shadowing standard processes such as billing or budget collation for professional development.
  • Optima Connect
    Junior Account Executive
    Optima Connect Nov 2022 - Oct 2023
    Edinburgh, Scotland, United Kingdom
    Aspiring Junior Account Executive, equipped with a keen eye for detail and a solid foundation in technical skills. Proficient in communication, adept at engaging with both internal teams and clients on a daily basis. Skilled in HTML coding for template-based emails, with a working knowledge of targeted marketing strategies. Experienced in utilising Microsoft Office tools for efficient day-to-day operations. Capable of basic image manipulation using software like Photoshop or Fireworks. Eager to continue learning and grow in the role through directed mentorship from senior team members, supplemented by online courses and webinars. Ready to transition from shadowing to taking the lead in executing tasks and processes.
  • Marks And Spencer
    Visual Merchandiser
    Marks And Spencer May 2022 - Oct 2022
    Edinburgh, Scotland, United Kingdom
    I spearheaded the creation of captivating visual displays that fostered customer engagement and encouraged increased sales volume and frequency. This entailed meticulously dressing and styling mannequins and visual merchandising (VM) displays for each launch, with a focus on timely updates and alignment with new product offerings. I also played a pivotal role in implementing both large and small format marketing initiatives where appropriate.Key Requirements:- Proficient styling skills adaptable to in-store visual elements and window displays.- Deep understanding of Visual Merchandising principles to enhance brand representation.- Proven track record of positively impacting store sales while controlling costs.- Demonstrated ability to execute tasks efficiently and accurately within set timelines.- Comprehensive knowledge of various customer shopping channels to optimise engagement.- Strong product knowledge spanning across the store's offerings and services.- Proficiency in digital tools and applications to enhance visual presentation.- Ability to identify customer needs and capitalise on selling opportunities effectively.
  • The Aesthete Collective
    Marketing Assistant
    The Aesthete Collective May 2022 - Jun 2022
    Edinburgh, Scotland, United Kingdom
    Carried-out various different tasks which involved planning, assisting and executing content shoots for clients, working on influencer campaigns and helping maintain the brand and their clients social media accounts.
  • Fossil Group, Inc.
    Supervisor
    Fossil Group, Inc. Sep 2021 - Apr 2022
    Aberdeen, Scotland, United Kingdom
    Strived to achieve my own personal sales targets and KPI’s as well as supporting team members to do the same, while providing a radical customer experience. Focused on giving coaching and feedback to motivate and encourage all sales associates to provide a high and consistent level of service. Assisting with the day-to-day running of the business to ensure a pleasant working atmosphere and the sales goals are achieved. I was given the opportunity to undertake leadership responsibilities while coaching and motivating other team members to ensure a high and consistent level of service while meeting sales targets and KPI’s. I was able to build upon my leadership skills in a fast-paced environment.Key Requirements:- A can-do attitude, ready to coach, motivate and inspire team members- Passion for upholding an exceptional internal and external guest experience- Collaborative with others, yet able to self-motivate and direct- Committed to continuous learning with the ability to adapt and flex
  • Marks And Spencer
    Lingerie Assistant
    Marks And Spencer Aug 2021 - Sep 2021
    Aberdeen, Scotland, United Kingdom
    Carried out retail duties while serving and selling lingerie with pride and personality with excellent product knowledge and communication skills. Worked with a team to become the driving force behind the service and selling revolution in M&S.
  • Asda
    Home Shopping Picker
    Asda Apr 2020 - Jul 2021
    Aberdeen, Scotland, United Kingdom
    Required to pick great quality products for online customers while following correct processes and procedures. Working with a team to deliver great results to provide customers with a great online shopping experience. Gained extensive experience working as a team member in a fast-paced environment focused on delivering results to provide a great online shopping experience during a global pandemic. As a result, I was able to build upon my time-keeping skills to ensure I was reaching my target.
  • John Lewis & Partners
    Assistant
    John Lewis & Partners Feb 2020 - Mar 2020
    Aberdeen, Scotland, United Kingdom
    Critically examined the day-to-day workings of an organisation, identifying the different functions in the services relevant to my degree. Worked across numerous fashion departments such as menswear, fashion merchandising, visual merchandising, personal styling, and womenswear.
  • Dee Set: Complete Retail Solutions
    Nutmeg Merchandiser
    Dee Set: Complete Retail Solutions Nov 2019 - Dec 2019
    Aberdeen, Scotland, United Kingdom
    Fulfilled retail merchandising duties daily including showcasing and promoting the Nutmeg clothing range. Processed deliveries of stock items, replenishing stock, and putting out new lines on the shop floor. I was given the opportunity to work alone without supervision. I was able to take full ownership of my work and became very confident working independently while using my own initiative to find solutions.
  • New Look
    Sales Advisor
    New Look May 2019 - Jun 2019
    Aberdeen, Scotland, United Kingdom
    Delivered a high level of service to implement the ultimate shopping experience for customers. Ensured the store was well stocked and a high level of store presentation was maintained. Required to use tills, attend fitting rooms, and communicate and assist customers with purchases whilst handling questions or complaints. Gained extensive experience in communicating with customers, using verbal methods, greeting, and engaging enthusiastically with customers, while dealing with queries and questions. As a result, I was able to build upon my current communication skills and gain further confidence as an individual.
  • Fatface
    Crew Member
    Fatface Jun 2018 - Jan 2019
    Aviemore
    Provided a high level of service for customers whilst undertaking retail tasks, operating tills to produce sales, returns, and orders. Would process deliveries and replenish stock and put out new lines on the shop floor whilst referring to merchandising guidelines.I was given the opportunity to undertake some supervisor responsibilities including visual merchandising tasks such as the planning and building of store displays which involved moving equipment and stock, arranging lighting, and creating signage, maximising commercial and artistic impact. I was able to demonstrate my visual design skills as a creative and innovative thinker.

Heather Kellie Education Details

Frequently Asked Questions about Heather Kellie

What company does Heather Kellie work for?

Heather Kellie works for Optima Connect

What is Heather Kellie's role at the current company?

Heather Kellie's current role is CRM Ops Manager.

What is Heather Kellie's email address?

Heather Kellie's email address is he****@****t.co.uk

What schools did Heather Kellie attend?

Heather Kellie attended Robert Gordon University, Robert Gordon University, Kingussie High School.

Who are Heather Kellie's colleagues?

Heather Kellie's colleagues are 🍉 Greyson Alder, Alex Mcintosh, Adam Mazur Vel Butynski, Ruaraidh Thomas, Martin Pickles, Matthew A., Zahid H..

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