Heather Kerber Email & Phone Number

Eden Prairie, Mn, Us

Eden Prairie, Mn, Us

• Assist in managing the entire product life cycle for three consumer facing web properties from strategic planning through construction and delivery of strategies and tactics. • Responsible for writing product requirements, management and prioritization of backlog, and representing product at daily stand ups. • Own and manage testing and optimization process for multiple Lifetouch web properties.• Collaborate with UX/UI designers to ensure the web application is providing an optimized experience for users. • Train and communicate with cross-functional partners on new features for an upcoming release. • Understand and research customer feedback as part of building a case for improvements. • Manage and maintain ecommerce content using Tridion CMS tool.

Eden Prairie, Mn, Us

• Worked closely with engineering teams to define feature requirements and acceptance criteria for the web properties. • Focused on the product vision for our scheduling application—conducted stakeholder interviews with field operation professionals, analyzed website data, heatmaps, and consumer surveys to create the future product roadmap. • Owned and managed testing and optimization process resulting in over 100 A/B tests.• Managed and maintained eCommerce websites and assets (including creative request, approval and implementation).

Eden Prairie, Mn, Us

• Managed and owned B2C & B2B website strategy and execution for $140M business line. • Owned and maintained website content, A/B testing, site optimization, user acceptance testing and roadmap planning. • Managed vendor relationships (Optimizely, Yieldify, and Yext) in support of testing and online campaigns. • Worked closely with cross-functional partners on strategizing and defining merchandise definition for the current grad season. • Generated creative briefs for all digital asset requests. • Launched new eCommerce website in 2018.

Eden Prairie, Mn, Us

• Responsible for driving the customer journey strategy, execution and results for the Prestige Portraits brand. • Defined the merchandise strategy for the Senior grad market and executed the product launch for the upcoming grad season. • Areas of responsibility included picture day support materials and customer experience, merchandising communication and execution, content management, and vendor management.

Eden Prairie, Mn, Us

• Responsible for maintaining the merchandising and marketing content for Prestige online ecommerce site. • Worked with cross-functional creative team to concept, test, build, and implement a new scheduling website for the Prestige business line.

• Directly responsible for all aspects of book publishing projects from conception through completion. Collaborate with the creative staff to help clients achieve their goals of publishing books. Specific responsibilities include monitoring production schedules and budgets; managing vendors, including editors, designers, proofreaders, illustrators, and printers; acquiring new books for publication; requesting vendor quotes, and generating nuanced cost estimates.• Identify, plan, and coordinate trade show events to support our company and our clients. Seek out new sales opportunities and follow up with leads. Serve as brand ambassador at industry events and trade shows.• Oversee design and implementation of event collateral and meeting materials: postcards, flyers, e-cards, program brochures, signage, giveaways, name badges and registration forms.• Design and source all in-house and client marketing material using Adobe InDesign and Photoshop. Communicate with printer, manage prepress, and approve proofs. • Develop and facilitate ongoing workshops on marketing, distribution, and social media to educate clients. Create syllabus and constantly seek and implement fresh information for class materials.• Maintain and manage company’s website and ecommerce store. Update and remove product information, format and check website content, and publish via the company’s proprietary content management system.• Create, assemble, edit, and distribute company newsletter to over 1,000 subscribers.• Maintain and manage our social media presence on Facebook, Twitter, LinkedIn, and Pinterest.• Handle the accounting through QuickBooks. Invoice clients, pay vendors, and handle estimates. • Create and manage the company’s Amazon’s Advantage, Merchant, and Kindle Direct accounts. • Upload, track, and manage all eBooks and sales through multiple, complex distribution channels. • Maintain distribution and fulfillment duties from previous position as production coordinator.

Bozeman, Montana, Us

• Work directly with four corporate attorneys to improve their efficiency and productivity. Confidentiality and discretion is paramount.• General office duties, including filing, fax transmissions, photocopying, answering telephones, transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics.• Initiate purchase requests/purchase orders, and prepare check requests and expense reports.• Coordinate travel arrangements, including air, hotel, and ground for the General Counsel Group.• Set up internal and external conference calls using Outlook.• Create, edit, and distribute meeting materials.

Bozeman, Montana, Us

• Supervise receptionist and assure that corporate lobby is staffed and professionally maintained.• Welcome on-site visitors and answer incoming calls.• Maintain building security, visitor log, and security badges.• Provide clerical/administrative support to other departments and maintain conference room calendar.• Coordinate facilities requests from inception to completion.• Manage all incoming and outgoing mail and priority shipments.

Bachelor Of Applied Science (B.A.Sc.), Business Administration With An Emphasis In Marketing & Small Business Management

Education record