Leads comprehensive marketing, including budget management, team oversight, digital advertising, SEO optimization, and partnerships, to elevate visibility, enhance student recruitment, connect students with alumni, and support fundraising initiatives.• Develop and execute comprehensive marketing strategies to elevate the visibility and reputation of the John J. Cali School of Music.• Continuously assess and refine marketing campaigns to effectively showcase the school's programs, faculty, and student achievements.• Recommend and manage budget allocations for various marketing initiatives, ensuring optimal resource utilization.• Collaborate with internal stakeholders and external partners to amplify the reach and impact of marketing activities.• Lead recruitment efforts and provide recommendations for the selection of marketing personnel dedicated to the school.• Oversee the performance of the marketing team, providing guidance and support to achieve organizational goals.• Generate insightful reports containing actionable insights, conclusions, and recommendations to inform future marketing strategies.• Expand digital advertising efforts by exploring new platforms and targeting strategies to reach a wider audience.• Develop and launch an alumni mentorship program to connect current students with successful alumni for career guidance and networking opportunities.• Enhance the school's online presence by optimizing the website for search engines (SEO) and implementing a more user-friendly design.• Fully support a fundraising campaign (Cali Year-End Appeal) to attract donors and sponsors for student scholarships and financial aid programs.• Establish partnerships with local music venues, community organizations, and music-related businesses to create collaborative events and opportunities for students.

Led a dynamic creative agency specializing in communication design and marketing, featuring strategic branding initiatives, and creating cohesive visual identities for clients across diverse industries.• Crafted compelling brand assets including logos, brand guidelines, and marketing collateral, effectively resonating with target audiences and reinforcing brand identity.• Successfully executed rebranding campaigns, revitalizing outdated brands and expanding market share through strategic brand transformations.• Managed client relationships by consistently delivering exceptional service, exceeding expectations, and cultivating long-term partnerships based on trust and collaboration.• Optimized website layouts and designs to enhance user experiences (UX), ensuring seamless navigation and intuitive interactions for visitors.• Implemented data-driven strategies, analyzing campaign metrics to measure effectiveness and making data-informed decisions to maximize impact and ROI.• Produced visually stunning graphic design work for both print and digital mediums, showcasing creativity and attention to detail in every project.• Led a dynamic team of creatives, fostering collaboration and innovation to consistently deliver high-quality branding, web design, and graphic design solutions that meet and exceed client objectives.CLIENTS: Central Park Conservancy // BMI Music // The Huffington Post // Ethical Culture Society of New York City // Newark Museum // Montclair State University // Accademia Dell’Arte Italy // SOMAS The Adult School // The Liberty Science Center // SOPAC Performing Arts Center // Jazz House Kids