Heather Lafleur Email & Phone Number

Baltimore, Md, Us

Generated over $2.5 Million in opportunities, driving significant growth across diverse markets. Invoiced $680k in opportunities, contributing to overall revenue targets and goals. Supported a team of 6 Client Partners in complex markets, including Federal Government and Canada. Proficient in SalesForce, Microsoft Office Suite, Outreach, DOMO, Gong, ZoomInfo, LinkedIn Sales Navigator to optimize sales processes and drive strategic initiatives.

• Strategically identifies new corporate sponsorship targets throughout the state of Maryland.• Engages new contacts and conducts in-person appointments.• Creates tailored sponsorship packages to meet clients’ corporate marketing goals and ultimately secure new business.• Builds relationships with existing sponsors to cultivate engagement.• Represents the organization at all networking events.• Manages portfolio of over 63 corporate sponsors for the annual Race for the Cure; coordinates sponsorship benefit fulfillment details.• Organized 10th Anniversary Celebration for over 150 corporate attendees.• Coordinates office-wide weekly sales meetings.

• Proactively solicited local accounts for corporate rate and group business• Conducted in person appointments, site tours, and client entertainment events• Strategically established targets at competing hotels to share shift revenue into the Marriott portfolio of hotels; specifically 3 500+ room full service hotels in the downtown Baltimore market.• Partnered with account leaders to pull through business from customer accounts deployed outside the local market• Reported to the area sales leaders to align on sales activities to generate business for stakeholder properties in the market• Drove revenue by being 224% to goal in 2015 and 108% for the year as of 6/1.• Maryland Market Share Shift Winner, May 2016

• Gains complete understanding of program inquiries ranging from 10-99 guest rooms and catering of 0-150 attendees for 5 hotels in the Baltimore Market. Partners with clients to meet their needs while meeting the business needs of the hotel.• Drives revenue for market by exceeding goals by 32% in 2013 and 39% in 2014, totaling over $5 million in revenue. • Maintains a positive relationship with hotel stakeholders by sending out weekly booking reports for the office.• Contributes to team motivation by collaborating weekly market attainment updates and competitions. • Selected by leadership to attend training opportunities and report out to the rest of the team.• Exemplifies knowledge of the sales call process and customer service standards by maintaining a 98.5% average on sales call evaluations for 2014.• Sales Manager of the Quarter, Q4 2013• Promoted from trainee to sales manager III, to sales manager II

Baltimore, Maryland Area

• Lead a staff of 28 associates with a “hands-on” approach by creative engagement and development • Contributed to maintaining budget by controlling hours/productivity and ordering supplies• Managed sold out nights to maximize occupancy. • Consistently provided task force coverage to sister hotels: Baltimore Marriott Waterfront, Renaissance Baltimore Harborplace Hotel, and the BWI Airport Marriott• Contributed to arrival score increase from 83.7 (June 2011 YTD) to 85.2 (Dec. 2011 YTD)• Contributed to rise in AES scores from 2010 to 2012 • Associate Engagement Nominee Quarter 4, 2011.

Hunt Valley, Md

• Provided a professional welcome to the 500 room hotel resulting in an increase in guest satisfaction scores.• Acted as a “face” of the hotel to address guest complaints• Proficiency in the property management system, guest complaint system, and reservation system

Ocean City, Md

• Provided a welcoming arrival experience for families arriving to the 216 room hotel• Assisted in reservation process to increase ADR and minimize vacancy rate• Trained new front desk personnel• Received award for most walk-in sales 9/2009.

Education record

Activities and Societies: Alpha Phi Omega, Leash on Life

French Language And Literature

Activities and Societies: Sigma Delta Tau