TRYB COLLECTIVE is a helping hand brand that provides a customized concierge service for busy brands and individuals.

• Managed a variety of cross-organizational projects and initiatives• Organizing company trade shows and major events• Planning, directing and coordinating marketing efforts• Supported sales and lead generation endeavors• Manage incoming customer inquiry emails• Responsible for record keeping & day-to-day needs of CEO• Managed & mentored team of Field Marketing Managers in LA & NYC

• Built out field marketing teams and sales programming nationally• Manage consumer sampling with experiential brand-building efforts nationwide • Responsible for lead generation with new business opportunities; Corporate Benefits Programming• Develop programming both regionally and nationally for Yumi Field Marketing & Community teams• Fabricated framework for Yumi Community Ambassador program• Manage team of full & part time field marketing employees nationwide• Launched new key markets: Texas, NYC, Seattle, Chicago• Mange budget, KPI’s for marketing department

• Create, manage and execute National Field Marketing programming from the ground-up for ZÜPA NOMA & SMASHMALLOW• Manage consumer sampling with experiential brand-building efforts nationwide • Manage team of full & part time field marketing employees nationwide• Acted as a thought-leader for the company, routinely collaborating, strategizing and communicating with cross-functional teams and stakeholders in order to problem-solve challenges and repeat successes; with the ultimate goal of building brand affinity and conversion to purchase• Responsible for all market trade show planning & logistics• Develop and nurture key strategic partnerships & relationships – business partners, influencers, agency partners – that lead to new partnership marketing opportunitieso Managed key strategic brand partnerships with Ayesha Curry and Meredith Kessler for ZÜPA NOMA

Field Marketing Director• Managed team of seven Regional Marketing Managers on the east and west coasts• Developed and implemented strategic, scalable plans and tool kits for internal team, ensuring consistency in messaging and execution across all markets• Responsible for $2mm+ field marketing budget; including monthly budget tracking and agency management responsibilities• Created programs and incentives for distributors, retail stores, and employees that increased productivity, team moral, efficiency, and efficacy of programs• Built a best-in-class field marketing team from the ground-up with an eye towards developing top talent with a spotless retention record• Managed key strategic brand partnerships witho Vernon Davis, Jillian Micheals, and Meb Keflezighi)

• Created, managed and executed Field Marketing programming• Supported 200% YOY growth for two years• Pioneered mobile sampling cart – Mobile in store demos to increase product sales and awareness • Managed team of four Area Marketing Managers covering Los Angeles, Orange County, and San Diego• Developed, trained, and coached demo specialist program• Managed distributor and broker teams • Gained larger share of mind within a crowded category space

Was responsible for driving trial and awareness in the Orange County/San Diego areas. Identifying marque events, initiating drops via social media and working closely with regional sales team to drive sales in conventional and natural specialty stores.

• Hired, trained and managed LA Brand Ambassador program• Managed 25+ food & beverage distributor representatives• Created 360 marketing programs for thematic programming• Sales, account management, merchandising, and operations for small and large format accounts• Directed and participated in weekly team crew drives, route rides, and product sampling events• Created and cultivated influencer seeding relationships

During the summer months as a Field Sales and Marketing Intern at Pirate Brands, I was responsible for store visits to sell in different merchandising vehicles and off shelf displays, local market community events, guerrilla sampling, in-store samplings, opening new C store accounts, brand awareness in the marketplace and gaining additional placements in store.