Provide digital marketing expertise; develop and execute marketing campaigns to promote AARP to the 50+ community.

Led Fishbowl's (now Personica) Corporate Marketing encompassing digital lead generation, PR, branding, product marketing, content development and sales enablement. • Drove year over year lead growth. • Relaunched brand and developed new website• Built segment-based digital marketing programs, led marketing for new product launches• Onboarded Pardot Marketing Automation System to better integrate with Salesforce• Created a customer portal to showcase our content and support service inquiries. Fishbowl is a leading marketing and analytics solutions and services provider for the restaurant industry.

• Led cross-functional team responsible for the marketing launch of TWC WiFi product to business segment delivering 200% of goal • Responsible for multiple product launches, ongoing product campaigns, digital content development, and email marketing for the Small Business segment. • Accountable for all aspects of product marketing including go-to-market strategies, messaging, sales collateral and integrated product marketing campaigns. • Led content strategy and developed tactics to drive increased leads from website, social media and other digital channels. • Increased performance of email marketing channel through nurture strategies, website form optimization, offers and creative direction. • Developed first content-driven email nurture program with new marketing automation system.

• Launched four new digital content centers in first six months • Led all elements of product marketing, including go-to-market strategies, marketing campaigns, messaging, and development of sales collateral and tools for new product lines in law, health law and data security. • Optimized demand generation and sales through use of white papers, webinars, sales collateral and sales tools • Worked with sales and editorial leadership to train sales teams, identify opportunities, and close sales • Managed product manager responsible for competitive monitoring, SWOT analyses and sales support

Marketing consultant spearheading initiatives in product marketing, membership, and fundraising for a variety of clients such as AARP, and Conquer Cancer Foundation, and Caring Village.

•. Responsible for marketing programs and sales incentives for a national salesforce. • Managed field marketing team and multi-million regional marketing budgets. • Developed and launched a new sales compensation program which helped transform the product mix and sales approach for the mid-sized and enterprise sales channels. • Spearheaded multiple product launches.• Recognized for successful marketing launch of VPN product line• Managed a team of more than 10 marketing professionals