Heather Leith Email & Phone Number

Portland, Or, Us

Remote

Built the editorial division of an SEO content marketing agency from the ground up through running the blogs of clients like QuickBooks, Adobe, Yelp, Kettle & Fire, Dipsea, CUTS, Pair Eyewear, and Brex. Grew the team from just me and a handful of writers to 6 full-time editors, 5 contract editors, 3 virtual assistants, and over 140 consistent freelance writers. Manage production of long-form articles for client's blogs, from keyword research to hiring subject matter expert writers to optimizing each article for SEO. Hundreds of blog posts we did for clients are on page 1 of Google. Helped domain authority skyrocket for dozens of clients.Developed a style guide for the company to standardize content and wrote dozens of SOPs to streamline the writing and publishing process. Wrote comprehensive trainings to onboard writers and editors. Assist editors with client care. Write articles and do podcast interviews about our editorial process. Consistently get feedback that Growth Machine is freelancers' favorite agency to work with because of our clear process that I developed and because they love the team. Work daily in Asana, Clearscope, Wordpress, Shopify, Webflow, Hubspot, Yoast, and more.

Lake Forest, Ca

Grew the Instagram following by 193% within three years at one of the largest churches in America. Redesigned the website from scratch on Squarespace for cleaner design and crystal-clear communication. Organized every detail of a yearlong weekly small groups program for 1,300 students and 160 volunteer leaders. Took charge of all written communication for the team, including the weekly newsletter, video scripts, training, marketing materials, curriculum, and sermons. Mentored high school students dealing with mental health crises. Coached adult volunteers. Gave talks and emceed events for audiences of over 1,000.

Lake Forest, California, United States

Copy edited the 115-page catalog for a greater Los Angeles area art show for Master's students.

Santa Ana, Ca

Created and managed the social media accounts for Convene, a network of CEOs and business owners helping each other build exceptional businesses and become higher impact leaders.

Copy edited lengthy downloadable resources, improving the clarity, spelling/grammar, and messaging. Crafted compelling product descriptions for the website.

La Mirada, Ca

Managed numerous feature stories for the quarterly magazine, from concept to interviewing and writing to page design. Convinced supervisor to get serious about social media to capture millennial attention. Increased the magazine's social media presence and pitched Facebook, Twitter, Instagram, Vine, and Pinterest ideas to supervisor.

Greater Los Angeles Area

Developed and maintained relationships with freelance writers, pitching stories and securing writers for the next issue. Ghostwrote beauty articles for the print edition. Strategized partnerships to initiate between the magazine and outside companies. Gathered and organized contributor information for magazine's appendix.

Biola University

Oversaw staff of more than 50. Edited all stories for style and accuracy for weekly paper with circulation of 2,000. Increased monthly online readership by 20,000. Instructed college students in journalism basics for web and print. Worked alongside business manager to balance a $100,000+ annual budget. Restructured production flow to use staff’s time more efficiently, cutting our normal work hours in half while maintaining quality. Received multiple Associated Collegiate Press and California College Media Association awards.

Biola University

Developed story ideas, received pitches, and assigned them to writers. Managed and edited a food blog that earned two awards for the writer. Worked alongside design team to create page layouts, mentored writers one-on-one, and edited all stories for clarity, style, and accuracy.

Toronto, Canada

Researched topics and themes for a televised talk show. Did extensive subject matter research, wrote copy, and pre-interviewed potential guests. Pitched ideas to host and producers.

Lake Forest, Ca

Took charge of the development and production of a 50-page magazine for high school students and parents, which high-profile pastor Rick Warren deemed “one of the best pieces we’ve ever put out at Saddleback.” Interviewed people, ran production calendar, and assigned, wrote, and edited stories. Worked closely with designers and photographers on each page layout.